A brand position is the place a brand occupies in the mind of the consumer relative to the competition. Forget about all the rest of the branding fluff and jargon: If you’re not positioned properly, you’re f*#ked. We start here.
Consumers expect quality products and services to be presented to them through a beautiful (and ownable) aesthetic. This is the price of admission, visually speaking.
If you produce communication that plays it safe, chances are, you’ll blend in with the rest of your industry and be ignored. And for marketers, being ignored is very unsafe behavior.
Challenger Brands challenge the market leader, or sometimes an entire industry. As such, we think Challengers should have a strong, confident, and smart tone of voice (without being cocky or arrogant).
And all the parts matter. Our model lets us curate the best CD-level talent for the job—from web design to experiential to digital advertising to Super Bowl commercials and everything in between.
To drive people to action, we can’t hit people with our message just once. Effective frequency is king, and in this hyper-fragmented media landscape, it’s more important than ever.