San Francisco 49ers

The 49ers moved almost 40 miles south from their long-time home to Levi’s Stadium in Santa Clara. Add that to a sub-par season, multiple off-field incidents involving key players, and a dramatic head coaching change, and we were looking at some pretty tough yards ahead. We built our first campaign around the 49ers’ unconventional style of play, anchored in the tagline “Normal doesn’t play here.” The campaign helped sell 100% of the season tickets before the move to Levi’s Stadium was complete.

Our second campaign invited fans to take stadium tours and visit the 49ers Museum. It playfully challenged fans, reminding them that their road to true fandom was not complete without a tour and a museum visit.