Stanford Medicine Children’s Health
After 4 years of producing the incredibly successful “Access to Excellence” Campaign, we decided it was time for a change. Actually, quite a few changes. There was a name change, a new strategy to explore, and a desire to refresh the look without losing all the things that made it stand out. And so, a new campaign was born, with the same bright colors, quirky sense of humor and playful, friendly attitude.
When you have a campaign that’s defined by its delightful visual style, it’s kind of daunting to imagine radio to accompany it, but we think we pulled it off pretty nicely here.
Fifteen Seconds
:15
Things you don't want your kids to access
:30
Same Story
:15
While the watercolor style of the first campaign made Stanford really stand out, the new photography style is both eye catching and flexible, allowing us to incorporate both studio and lifestyle photography with illustration as the unifying thread.
