00_Chevys_Brand_Hero 00_Chevys_Brand_Hero_Mobile

Chevy’s Fresh Mex

Chevy’s lost their mojo and became too corporate for their sombreros. Their original roots were those of an irreverent border cantina, but somehow they turned into a Mexican version of Denny’s along the way. We were hired to evaluate their brand, reposition it, and rewrite and redesign all communication.

  • Brand Strategy
  • Brand Identity
  • Collateral
  • Print
  • Website
Chevys_Logo
15_Chevys_PosterSeries_Mockup3
Chevys_Napkins_Trio
04_Chevys_DRINK_TEQUINI
05_Chevys_DRINK_GARITAS
Chevys_ChipLiner_Napkin_Chips
07_Chevys_EAT_FULL
08_Chevys_EAT_BACK
09_Chevys_Artifacts
10_Chevys_HAPPYHOUR_COVERS
11_Chevys_HAPPYHOUR_OPEN
06_Chevys_BarKeep
Decorative frame displays
Chevys_BathroomPoster_Womens
13_Chevys_TShirt_GROUP
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14b_Chevys_TShirt_MARIACHI
16_Chevys_PosterSeries_Mockup_2
Chevys_Napkins_Group
Chevys_HappyHour_Flyers
Mural Street by Asylab