Craft is a venture capital firm created by just the kind of people you want by your side if you’re starting a company; successful entrepreneurs who led their own startups to achieve unicorn status. They came to us to reposition their brand and create a new website that would help them stand out in a crowded space.
We started with an exploration of different mood boards to help lead us to a look and feel that felt like it expressed the personality of the brand.
The website was designed to appeal to B2B and SaaS startups and give visitors a unique user experience. Even the way the site scrolls is unconventional
We created this sophisticated presentation deck and unique branded collateral to amp up meetings with potential founders.