We created a website that helps people understand how to best use their voting power to affect police reform in their local communities. We'd love your help driving people to bottomoftheballot.com. Additionally, we created a collection of digital and social assets, available here, for all to share and spread the word. Thanks for your help!
The University of San Francisco is a great academic institution that teaches values and ethics as part of the core curriculum. We counseled USF that while they may never be considered on the same academic level as Harvard or Stanford, they could be the Harvard or Stanford with a heart. We developed an evocative digital and out-of-home campaign based on this strategy and saw immediate results. Alumni and student social channels lit up, and the university’s steering committee reported an almost overwhelmingly positive response from business colleagues, friends and professors, as well as a 12% increase in unaided awareness the first year alone.