This is the part where we keep
talking about ourselves.

HUb was born in 2002, a time when flip phones were all the rage and the idea of a “dot-com” company was just starting to be a thing. As these nascent brands raced to be first to market with a well-built brand, the agency world was woefully unprepared to help. Every agency was specialized—they focused on advertising or design or strategy or direct response or production or whatever.

What was obvious to us back then was that emerging brands didn’t need help with just one thing. They needed an agency that could do everything—like a marketing Swiss Army knife (but less pointy).

So that’s why we built HUb. To help these challengers build powerful, strategic, well-loved brands at speed.

To make it happen, we blew up the traditional creative agency model. That meant building out a huge network of senior creative specialists across every discipline—basically our version of a dream team. In the office, our full-time staff of creative directors handpick the best talent for the job and then work with them to ensure strategic, visual and tonal consistency.

Since then we’ve been lucky enough to work with some of the most amazing, important companies on the planet—all with one thing in common: Each and every one of them possesses the mindset of a challenger.

Today we have a full-time staff of about 20 people. In addition to creative development, we have a serious strategy practice, we plan and buy media, and we’re a production company too—we write, direct and produce all of our video content. We do smart, strategically sound work that wins a lot of creative awards and, more importantly, sells a lot of stuff. Along the way, we never forget to have fun, and we tend to work with clients that like to do the same.

Our not-so-secret sauce.

It’s all about positioning.

It’s all about positioning.

A brand position is the place a brand occupies in the mind of the consumer relative to the competition. Forget about all the rest of the branding fluff and jargon: If you’re not positioned properly, you’re f*#ked. We start here.

High design signals quality.

High design signals quality.

Consumers expect quality products and services to be presented to them through a beautiful (and ownable) aesthetic. This is the price of admission, visually speaking.

Safe is unsafe.

Safe is unsafe.

If you produce communication that plays it safe, chances are you’ll blend in with the rest of your industry and be ignored. And for marketers, being ignored is very unsafe behavior.

Use your outside voice.

Use your outside voice.

Challenger brands challenge the market leader or, sometimes, an entire industry. As such, we think challengers should have a strong, confident and smart tone of voice (without being cocky or arrogant).

A brand is the sum of its parts.

A brand is the sum of its parts.

And all the parts matter. Our model lets us curate the best CD-level talent for the job—from web design to experiential to digital advertising to Super Bowl commercials and everything in between.

Frequency. Frequency. Frequency.

Frequency. Frequency. Frequency.

To drive people to action, we can’t hit people with our message just once. Effective frequency is king, and in this hyperfragmented media landscape, it’s more important than ever.

Things we’ll gladly do for money.

  • Brand Research
  • 
Brand Audit
  • 
Brand Positioning
  • The Dark Arts
  • Brand Architecture
  • Build Ships in Tiny Bottles
  • 
Naming
  • Personality
  • Copywriting
  • Chakra Alignment
  • 
Content & Messaging
  • 
Visual Identity
  • Brand Guidelines
  • 
Brazilian Waxing
  • Collateral
  • 
Packaging
  • Towel Origami
  • UX, UI, UTI, DUI
  • Digital Laser Stuff
  • Video
  • Broadcast
  • Viral Video
  • Vaccinations
  • 
Outdoor & Print
  • Radio
  • Social
  • Fake Russian Facebook Ads
  • Content!!!
  • Experiential
  • 
Wedding Planning
  • 
Direction
  • 
Inexperiential
  • Cinematography
  • Things with Clowns
  • Editorial
  • Motion Graphics
  • Animation
  • 
Sound
  • Strategy 
Planning
  • 
CRM
  • Voiceovers
  • 
Bounty Hunting
  • 
B2B
  • Voiceunders
  • Media Buying
  • 
Airbnb
  • 
Reporting & Analytics
  • Hand Modeling

The companies we keep.

Who’s drinking the Kool-Aid?

DJ O'Neil

CEO / Creative Director

Mike Reese

President

Jason Rothman

Creative Director

Ryan Scheiber

Creative Director

Elaine Smith

Group Account Director

Coleen Karkazis

Group Account Director

Jess D'Elia

Account Director

Spencer Terris

Agency Producer / Account Manager

Ernest Leo

Strategist / Business Development Manager

Laiken Whitters

Account Manager

Jacob Benedict

Account Manager

Ali Meneghetti

Assistant Account Manager

Mark Sanchez

Finance

Sam Cush

Designer

Oliver Hamilton

Cinematographer / Editor

Gabby Skinner

Designer

Sarah Buchanan

Office Manager

And the award for the most-awarded
agency you’ve never heard of goes to…

SF_Awards Photo_v3