HUb was born in 2002, a time when flip phones were all the rage and the idea of a “dot-com” company was just starting to be a thing. As these nascent brands raced to be first to market with a well-built brand, the agency world was woefully unprepared to help. Every agency was specialized—they focused on advertising or design or strategy or direct response or production or whatever.
What was obvious to us back then was that emerging brands didn’t need help with just one thing. They needed an agency that could do everything—like a marketing Swiss Army knife (but less pointy).
So that’s why we built HUb. To help these challengers build powerful, strategic, well-loved brands at speed.
To make it happen, we blew up the traditional creative agency model. That meant building out a huge network of senior creative specialists across every discipline—basically our version of a dream team. In the office, our full-time staff of creative directors handpick the best talent for the job and then work with them to ensure strategic, visual and tonal consistency.
Since then we’ve been lucky enough to work with some of the most amazing, important companies on the planet—all with one thing in common: Each and every one of them possesses the mindset of a challenger.
Today we have a full-time staff of about 20 people. In addition to creative development, we have a serious strategy practice, we plan and buy media, and we’re a production company too—we write, direct and produce all of our video content. We do smart, strategically sound work that wins a lot of creative awards and, more importantly, sells a lot of stuff. Along the way, we never forget to have fun, and we tend to work with clients that like to do the same.
A brand position is the place a brand occupies in the mind of the consumer relative to the competition. Forget about all the rest of the branding fluff and jargon: If you’re not positioned properly, you’re f*#ked. We start here.
Consumers expect quality products and services to be presented to them through a beautiful (and ownable) aesthetic. This is the price of admission, visually speaking.
If you produce communication that plays it safe, chances are you’ll blend in with the rest of your industry and be ignored. And for marketers, being ignored is very unsafe behavior.
Challenger brands challenge the market leader or, sometimes, an entire industry. As such, we think challengers should have a strong, confident and smart tone of voice (without being cocky or arrogant).
And all the parts matter. Our model lets us curate the best CD-level talent for the job—from web design to experiential to digital advertising to Super Bowl commercials and everything in between.
To drive people to action, we can’t hit people with our message just once. Effective frequency is king, and in this hyperfragmented media landscape, it’s more important than ever.
CEO / Creative Director
Group Brand Director
Group Brand Director
Agency Producer / Brand Manager
Strategist / Business Development Manager
Associate Brand Manager
Cinematographer / Editor