Willow
Breastfeeding is hard, and traditional pumps don’t make it any easier. Who wants to spend the first year of motherhood locked in a bathroom tangled up in cords, tubes, and dangling bottles? It’s seriously crazy that breast pumps haven’t changed in 20 years. That’s why we were so excited to work with Willow. They’ve re-invented the breast pump to make it cord-free, hands-free, and hassle-free. We helped them with their brand positioning, a new look and feel, copy, photography, video and even a little social before the launch of their new pump, Willow Go.
As part of the brand refresh, we developed a fun and engaging approach to their photography.
We created explainer videos for the retail environment to showcase how the pumps work and remind moms how much traditional pumps suck. (Pun intended.)
We also developed social content. 30% of the women who buy Willow pumps are first responders, so this video for Tik Tok felt especially relevant.
We developed a new visual system and brand standards for Willow to follow in all of their work, including their website, newsletter and social media content.
