Stanford Children’s Health 2015-2021

Advertising and marketing in the healthcare space practically defines the word “homogenous.” It all looks the same—photos of smiling, happy patients and doctors. It’s all saying the same thing: either “we care about you” or “we are innovative.” Everyone in the industry seems to speak in the same tone of voice. When Stanford Children’s Health hired us, we promised to give them a differentiated message, with a fresh voice and a look that was a million miles from expected.

Since the campaign started in 2016, we continue to see lifts in unaided awareness—from inception to date, it’s more than doubled, going from 9% to 25%. Of the customers who have seen our ads, their recognition of the Stanford Children’s Health brand is 24 points higher than the recognition of those who have not seen our ads. On top of that, consumers consistently consider the brand to be stronger than competitors on most key attributes, such as innovative care, highly skilled doctors and healthcare industry leaders.