LinkedIn asked us to create a sales training kit and in-office experiential videos for their Jobs teams located in 23 offices across the world. These are the guys in charge of connecting people who have jobs and the people who need them—all within the LinkedIn community. The piece was meant to inspire, delight and act as a literal sales tool all in one place. We forged ahead with the goal of creating something that felt super-premium, informative, fun and that wasn’t expected from LinkedIn—all at the same time. We tried to make it interesting from the second it arrived on the salesperson’s desk, putting ourselves in the shoes of the sales force and speaking their language—from the way that light interacted with the foil-stamped clothbound book to the “How to Bury the Competition” concept that drove the content to the tchotchkes (LinkedIn sweatbands and “eye blue”) and the actual sales tools themselves. They all worked together toward the common goal of inspiration, delight and information. Anyone looking for a job? We know some people who can help you find one.
“The sales kits are the most creative things I’ve seen come out of LinkedIn Marketing in a long time.” — Senior Director, LinkedIn Marketing