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RefleXion

RefleXion is radically changing the way cancer is treated through radiotherapy. We refined their logo, developed their brand positioning, redesigned their look and gave them a voice that is all at once smart, badass and hopeful.

  • Brand Identity
  • Brand Strategy
  • Collateral
  • Digital
  • Print
  • Website
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As part of the brand refresh, we explored a more modern approach to the RefleXion logo. While keeping the focus on the X, we paired it with a geometric, digital-friendly font.

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