ChargePoint is one of the largest EV charging networks in the world. We helped them find their truth through a revised brand positioning that celebrated their almost obsessive passion for the clean, bright future of electric mobility and their desire to make it easy for everyone.
We used the visual system we created to revamp their website.We then created templates that Chargepoint could use to create digital banners, collateral, OOH, and social content
Most recently, we created an experiential display for the lobby and conference rooms at Chargepoint headquarters. The pieces serve as focal points for VIP tours and as an onsite museum.
The experience includes three videos that play on kiosks near the main entryway.