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ChargePoint

ChargePoint is one of the largest EV charging networks in the world. We helped them find their truth through a revised brand positioning that celebrated their almost obsessive passion for the clean, bright future of electric mobility and their desire to make it easy for everyone.

  • Brand Strategy
  • Brand Identity
  • Website
  • Digital
  • Social
01_Banner Mockups_Chargepoint_Header_Update
03_Banner Mockups_Chargepoint_Outdoor

We used the visual system we created to revamp their website.We then created templates that Chargepoint could use to create digital banners, collateral, OOH, and social content

04a_Banner Mockups_Chargepoint_Banner 3_Update
04b_Banner Mockups_Chargepoint_Banner 2_Update
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09_Billboard Mockup_Update
09_Chargepoint_Brand_Icons_Illustration
12_Banner Mockups_Chargepoint_Outdoor 2_Update
12a_Swag Mockups_Chargepoint_Bottles
12b_Swag Mockups_Chargepoint_Tote
14_Swag Mockups_Chargepoint_Hardware

Most recently, we created an experiential display for the lobby and conference rooms at Chargepoint headquarters. The pieces serve as focal points for VIP tours and as an onsite museum.

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Wall_Breezeway 1

The experience includes three videos that play on kiosks near the main entryway.