HomeX

If you’ve got a plumbing, HVAC or electrical issue in your home, it’s no fun. And the repair process is even less fun. HomeX is a startup that’s trying to make the whole process way less painful. Their goal is to radically improve the experience, and they do so in a myriad of ways. We suggested that they really lead with a feature that no one else has—HomeX remote assist and repair. They’ll remotely diagnose your problem via phone or video chat, 24/7. Often times they’ll be able to help you fix it yourself. If they can’t, they’ll send someone to your house. And since they already remotely diagnosed your problem, you’ll have a super-accurate estimate, and your licensed pro will show up with all the parts to get the job done quickly and easily. We differentiated the brand from the pack with a fun, smart and playful tone coupled with a visual identity and art direction that said we mean business, but we’re not afraid to have a good time doing it. We’ve launched in 2 test markets in 2020 and plan to roll out nationally in the coming year.