Drew School
High school doesn’t have to suck. In fact, if you’re a student at the Drew school you might find yourself actually enjoying it. Drew came to us to find a positioning and voice that would differentiate them from other private schools in San Francisco. After extensive interviews with students, faculty and alumni, we discovered that what made Drew really different is their incredibly supportive culture. A culture that promotes kindness, removes barriers to learning, boosts confidence and sets students up for success. To be honest, It kind of made us wish we were freshman again. ( Okay, maybe seniors.)
We presented multiple mood boards based on Drew’s strategy and positioning. These are a few of our favorites.
Drew’s brand needed to walk a fine line between convincing parents it was a top-tier school focused on education, an convincing teenagers going to school there would be fun. We created Drewmojis to add some lightness to our designs.
