Why doesn’t everyone have equal access to the equity in their homes? Because our financial system is broken. It favors the wealthy and works against everyday people who need help the most. Ribbon set out to fix this broken system by offering an array of non- traditional options for unlocking home equity. They came to us for brand identity, brand strategy and advertising. After one of our presentations, the CEO of Ribbon actually said “Thank you for restoring my faith in branding and advertising agencies” — one of the nicest compliments we’ve ever received.