We created a website that helps people understand how to best use their voting power to affect police reform in their local communities. We'd love your help driving people to bottomoftheballot.com. Additionally, we created a collection of digital and social assets, available here, for all to share and spread the word. Thanks for your help!
Most everyone thinks that insurance companies are greedy for-profit machines, making money when people are sick. But with Blue Shield, we discovered an almost never talked about noble truth. They are a mission-driven, not-for-profit California corporation that puts their profits back into care for Californians. With a campaign anchored in the tagline “For care, not profit,” we helped to nearly double their biggest market share, increase YouTube views by 140%, increase Facebook fans by 60% and establish a click-through rate that was 775% higher than the industry average.
We created a series of informative but funny social videos featuring Dr. Jim (a real doctor) and Bob (an amusing guy to keep things entertaining).