Most everyone thinks that insurance companies are greedy for-profit machines, making money when people are sick. But with Blue Shield, we discovered an almost never talked about noble truth. They are a mission-driven, not-for-profit California corporation that puts their profits back into care for Californians. With a campaign anchored in the tagline “For care, not profit,” we helped to nearly double their biggest market share, increase YouTube views by 140%, increase Facebook fans by 60% and establish a click-through rate that was 775% higher than the industry average.
We created a series of informative but funny social videos featuring Dr. Jim (a real doctor) and Bob (an amusing guy to keep things entertaining).