Our initial campaign’s goal was to sell season tickets to the Niners yet-to-be-finished new stadium. We developed a new brand strategy, and created and produced all of the team’s radio, television, out of home, print and digital. The campaign helped to sell 100% of the season tickets before the first season began.
Our second campaign invited fans to take paid tours of the stadium and the newly built museum. Again, we used radio, television, digital, out of home and print.