Wonder Workshop

We live in the age of tiger parenting—it seems like everyone wants their kid to be an Olympic track athlete, perfect student and future Ivy League attendee. We took this insight and had fun with it. Centered around a tiger parent interventionist, we developed a campaign for Dot and Dash that celebrated the fact that kids would learn to code while they actually had fun. The fully integrated campaign increased site visits by over 50% from the previous year’s campaign and drove a 43% lift in direct sales and a 185% lift in overall sales.