Slingbox

This is an older case study, but still one of our favorites. The Slingbox was our first fully integrated success story. We launched the brand, creating and producing nearly every piece of communication except PR. We developed the Slingbox logo, brand look, feel and tone, multiple rounds of packaging design, multiple rounds of web design, channel marketing materials, product demos, all go-to-market planning and media buying, as well as creative/production for television, radio, out of home, print, digital and social. After three-plus years, Slingbox had a 95% market share (trouncing its main competitor, Sony) and was acquired by Dish Networks for $380 million. The TV and radio, in particular, killed it in the award shows.