When one hears the words “Fin Tech”, adjectives like “clever”, “likable” and “vibrant” don’t usually spring to mind. But we thought that a company that helps you lower your mortgage and student loan debt should be all those things. And we like to think that’s what our complete re-brand helped them accomplish.
We developed a mark, fondly called the “Owlephant,” that signifies the idea of making something heavy, lighter.
We created a modular system of pattern, illustration and photography to use across all communication.
The brand cuts through the clutter of the FinTech space with vibrant color & design coupled with a sharp/clever voice.
Who said getting a loan can’t be fun? (to look at)