Credible is a FinTech company that helps people find ways to reduce outstanding debt, specifically mortgages and student loans. We developed a mark, fondly called the “Owlephant,” that signifies the idea of making something heavy, lighter.
The Owlephant was born from the idea that Credible represents the strength, trust and loyalty of the mighty elephant combined with the nimbleness, grace and intelligence of the noble owl. We put them together to create a modern, memorable and whimsical mark all at the same time. We’re still working on creating a real-life Owlephant, but it’s proved challenging.
We created a modular system of pattern, illustration and photography to use across all communication.
The brand cuts through the clutter of the FinTech space with vibrant color, progressive design and a sharp/clever voice.
Who said getting a loan can’t be fun? (to look at)