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Credible

When one hears the words “Fin Tech”, adjectives like “clever”, “likable” and “vibrant” don’t usually spring to mind. But we thought that a company that helps you lower your mortgage and student loan debt should be all those things. And we like to think that’s what our complete re-brand helped them accomplish.

  • Brand Identity
  • Collateral
  • Digital
  • Outdoor
  • Mobile
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We developed a mark, fondly called the “Owlephant,” that signifies the idea of making something heavy, lighter.

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Poster Street Mockup
Mural Street by Asylab
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We created a modular system of pattern, illustration and photography to use across all communication.

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Mural Street by Asylab
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The brand cuts through the clutter of the FinTech space with vibrant color, progressive design and a sharp/clever voice.

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Who said getting a loan can’t be fun? (to look at)

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