Credible is a FinTech company that helps people find ways to reduce outstanding debt, specifically mortgages and student loans.
We developed a mark, fondly called the “Owlephant,” that signifies the idea of making something heavy, lighter.
We created a modular system of pattern, illustration and photography to use across all communication.
The brand cuts through the clutter of the FinTech space with vibrant color, progressive design and a sharp/clever voice.
Who said getting a loan can’t be fun? (to look at)