There’s a lot of talk about the pros and cons of using AI in advertising, but when Amplitude came to us with a campaign concept, a very small budget and a very tight timeline, we knew working with the robots was the only way to pull it off. Working closely with Amplitude’s internal team, we refined the idea and leveraged our team of AI artists to produce it. The result was this eye- catching, strategic work that was ready to hit the market ten times faster and probably ten times cheaper than if we had produced it using conventional means.