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Personal Capital

Fun fact: Most stockbrokers employ a technique called “active investing” that is archaic and underperforms the market indexes an astounding 85% of the time. We worked with Personal Capital, a new kind of investment platform, to develop a new positioning that challenged the old way of thinking, creating an irreverent challenger’s voice that poked fun at the old-school way of investing.

  • Outdoor
  • Experiential
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