Lucile Packard Children’s Hospital Stanford has long been considered one of the best children’s hospitals in the world. With a massive campus expansion, they more than doubled their size. More important was the fact that by incorporating the latest technology, patient-centered design and sustainability efforts, they moved from being one of the best hospitals in the world to being the best hospital in the world. Our job was to tell this story to a local and national audience.
Over a three-month campaign period, we delivered 473 million impressions—of those, 216 million impressions were delivered through digital placements and the overall CTR surpassed industry benchmarks. Plus, there was a 90% increase in website traffic during the campaign.
We intentionally stayed away from the happy smiling doctor and patient interaction portrayals found in most healthcare advertising and instead focused on the things that make Lucile Packard Children’s Hospital the best hospital in the world.