EcoWater

When we met with Ecowater, a whole-home water filtration company, we quickly learned a few things. First, in many parts of the country, the water coming out of the tap contains some seriously bad stuff—something everyone else in the industry was afraid to talk about for fear of seeming negative. Second, when Ecowater’s salespeople got in the door, they almost always closed a sale.

Our approach to this campaign was simple: use humor to talk about the bad stuff found in water and offer a free water test to generate sales leads. Every dealer who ran this campaign was deluged with appointment requests. All they had to do was show up and close the deal.