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Dropcam

How do you make home security less heavy and less, well, creepy? We helped Dropcam refine their positioning from “A Wi-Fi–enabled security system” to “A super-simple way to check in on your home, kids, pets or business.” This new positioning expressed in a clever and funny tone did the trick. Our fully integrated campaign saw sales in the ad-supported market jump by 70% in the United States and 300% in Canada. Dropcam became the market leader in a very crowded space and was acquired by Nest Labs (a Google company) for $555 million.

  • Digital
  • Radio
  • Television
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