Wonder Workshop is the maker of Dash and Dot, robots that teach kids to code while they play. Wonder Workshop’s challenge was low awareness in the marketplace with increasing pressure from competitors. We helped them refine their messaging strategy and developed an integrated campaign across television, radio and digital. In addition to the creative development and execution, we also developed the media strategy and planned and bought all of the media.
The campaign was enormously successful, with a 52% lift in site visits over the previous year’s campaign, a 43% lift in direct sales on their site and a 185% lift in overall sales. Our local market heavy-up showed a 35-40% lift in sales against the control in San Francisco, Boston and Seattle.