VIPKid is a China-based company that connects students in China that want to learn English with teachers in America via an online learning portal. Although well-known in China, awareness of the brand was very low in the U.S. and advertising efforts were minimal, causing a pretty drastic need for teachers.
VIPKid hired us to develop the American brand from the ground up. We developed a completely new look, feel, tone and voice as well as re-branded their presence with messaging, visual identity and brand personality led by a smart and clever tone along with all brand elements including new illustrations, photography and color palette. Once these brand assets were in place, we used them to guide a fully integrated go-to-market campaign including TV, digital and traditional radio, out-of-home, digital display, digital video, social media, all media buying and all production; we also designed and built the new VIPKid teacher website.