Lucile Packard Children’s Hospital Stanford is a world-renowned teaching hospital, long considered one of the best children’s hospitals in the world. With a massive campus expansion, they more than doubled their size. More important was the fact that by incorporating the latest technology, advances in patient-centered design and sustainability – they moved from being one of the best hospitals in the world, to being the best hospital in the world. Our job was to tell this story to a local and national audience.
This place and the people that run it are badass. We intentionally stayed away from the smiley happy doctor and patient interaction portrayals found in most healthcare advertising and instead chose to focus on the things that make Lucille Packard Children’s Hospital the best hospital in the world.
We concepted, designed and produced a fully integrated campaign, including eight broadcast television spots, out of home and transit, terrestrial and digital radio, podcast spots, print and media partnerships with the New York Times and the Atlantic.