Most people like to travel, but no one likes to think of themselves as tourists. That was the insight behind our repositioning of Viator, the world’s leading tour and travel company. With the tagline “travel with an insider” at the center of everything, we overhauled Viator’s look and feel and dialed up their personality to be smart, fun and modern. After the rebrand and our campaign efforts, Viator saw their home page traffic increase by 135%. They were eventually acquired by TripAdvisor.