Lyve is a photo service that lets you see all your photos on all your devices from anywhere using an app and an optional 2 TB hard drive. Rather than take the expected route of a photography-based brand direction for a photo app, we used illustration to help bring to life the emotional attachment you have to your photos and the awesomeness that comes with being able to see them anywhere. We helped position Lyve, built out its visual brand and personality, and then helped introduce it to the world.