Star One Credit Union hires HUb

HUb Strategy and Communication in San Francisco announced today that they have been engaged by Star One Credit Union for a myriad of assignments.

StarOne, one of the largest credit unions in the United States, is headquartered in Silicon Valley. Hub has been charged with a comprehensive rebrand: positioning, personality/voice, logo refresh, look & feel and the creation of go-to-market advertising. 

“Star One was being pitched by a number of agencies that specialized in banking, but realized that if they did that, they’d likely end up with design and advertising that looked like everyone else in the industry”, said Ernest Leo, head of Strategy at Hub. “They didn’t want that, so they hired us.”

“The work will be like nothing in the banking industry, and will be sure to stand out and grab the consumer’s attention in this very crowded space”, said DJ O’Neil, Hub’s founder. The new brand and advertising campaign will be launched mid-2025.