HUb Launches Out Of Home Campaign for Ribbon

HUb Strategy and Communication in San Francisco launched an OOH campaign for Ribbon (previously Easy Knock), a company that provides alternate methods of securing cash from the equity of one’s home.

“People who actually need money usually have the hardest time accessing it. It was fun to work for a client who is making it easier for regular people to take advantage of the equity in their homes,“  says Blake Kelly, Creative Director at Hub. 

The campaign shrewdly makes fun of the system of home buying that exists today, while emphasizing the good Ribbon can do for everyday people. It’s time to buck the system – through Ribbon.