Jackpocket is a mobile-first startup that allows users to buy lottery tickets on their phones, enjoy online gaming and more. Jackpocket hired HUb to help with their brand architecture, positioning and overall brand strategy.
“We were really excited to learn about what Jackpocket is up to and get the chance to work with them at such a pivotal time in their growth,” said Ernest Leo, Director of Strategy at HUb. “And if they can help me win millions of dollars through the Lotto, I probably won’t be working in this God-forsaken industry of ours much longer,” he said.
EcoWater Systems is a Berkshire Hathaway-owned company that designs and builds home water filtration systems. HUb met the client through a pickleball connection thanks to Blake Kelly, Creative Director at HUb, and were invited to pitch the business. EcoWater hired HUb to create and produce a national integrated advertising campaign including television, radio, OOH, social and digital.
“There is so much dangerous crap in our tap water,” said Kelly. “The client didn’t want to have a negative campaign, but we showed them how we could use humor to point out the problem and then deliver the EcoWater solution,” she said. “And this really resonated with them.”
Another account win for HUb came from Netradyne, a cutting-edge technology company that specializes in developing advanced artificial intelligence solutions to make commercial driving safer. HUb was hired to define the brand’s positioning, personality, look and feel, and will redesign the brand’s website.