CASE STUDY

Hub helped launch Oculus’ first virtual reality headset, the Samsung Gear VR. Our national digital and mobile campaign targeted tech enthusiasts and gamers eager to jump into the world of VR. Next, we supported the launch of the much-anticipated Oculus Rift with a digital campaign to drive in-store demos at Best Buy and also expanded our digital campaign for the second-generation Samsung Gear VR to include Europe as well as the US. After 12 months of working together over 5 million Samsung Gear VR headsets had been sold, all powered by the Oculus platform.

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