CASE STUDY

The Oakland A's have one of the lowest payrolls in baseball. But what they lack in big money talent, they make up for with a scrappy, creative style of play. We coined this style “Green Collar" baseball, and have created all of the A's advertising (television, digital, social, out of home, in-stadium, radio) for the past 8 years. Since the launch of our work, the A's have had 5 of 8 seasons see attendance growth, regardless of the team’s record.

Identity

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Television

Outdoor

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Video

Print

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Video

Outdoor

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Digital

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