Dropcam is a super-simple, wi-fi enabled home security camera. We helped Dropcam refine their messaging strategy, then led their go-to-market efforts with multi-market integrated campaigns that included television, radio and digital. Advertising in supported markets saw an increase in sales of as much as 70% in the US and 300% in Canada. Almost immediately, Dropcam became the market leader in a fairly crowded space. Dropcam was recently acquired by Nest Labs (a Google company) for $555 million.