CASE STUDY

Chevy’s, a multi-location fast casual Mexican restaurant lost their mojo and had become too corporate, which was at odds with their lively, irreverent border-style cantina positioning.

We proposed that they rediscover the brand’s original personality and performed a complete brand overhaul. We developed a fresh visual look utilizing vintage wood block typography and textured illustration and injected a fun, irreverent voice into every element of their marketing mix.

Identity

001-fresh mex logo 002-fresh kicks logo

Website

012-website

Collateral

003-cantina menu 004-dinner menu 005-happy hour menu 006-in store promotion 007-napkins 008-in store posters 009-in store posters 2 010-restroom posters 011-tshirts