NEWS / LISTING


May 31, 2017

SAN FRANCISCO EGOTIST

Check out the A's Off-Field Routine

While the Giants busy beaning people and getting in fights, the A's, and Hub Strategy, are busy with their Off-Field Routine.

While the Giants busy beaning people and getting in fights, the A's, and Hub Strategy, are busy with their Off-Field Routine.

April 27, 2017

San Francisco Egotist

Did the Giants get caught stealing?

...striking similarities between a new Giants spot (that we posted about last week) and an old Oakland A's spot. Then someone remembered another commercial with a resemblance to the A's campaign.

...striking similarities between a new Giants spot (that we posted about last week) and an old Oakland A's spot. Then someone remembered another commercial with a resemblance to the A's campaign.

March 29, 2017

MediaPost Agency Daily

Hub Hires Former Y&R SF Leader As Its First President

Hub Strategy and Communication has appointed Mike Reese president, a new role at the agency. 

Hub Strategy and Communication has appointed Mike Reese president, a new role at the agency. 

March 28, 2017

San Francisco Egotist

Mike Reese, joins Hub Strategy & Communication as President

Mike Reese, has joined Hub Strategy and Communication as the agency’s first President. Most recently he was president of Y&R San Francisco and prior to that he ran BrandBuzz, a New York based agency.

Mike Reese, has joined Hub Strategy and Communication as the agency’s first President. Most recently he was president of Y&R San Francisco and prior to that he ran BrandBuzz, a New York based agency.

March 23, 2017

San Francisco Egotist

Are you ready for some A's baseball?

Hub Strategy & Communication certainly is with this new batch of their long-running Oakland Athletics campaign.

Hub Strategy & Communication certainly is with this new batch of their long-running Oakland Athletics campaign.

March 20, 2017

San Francisco Egotist

Hub keeps the creative coming for Stanford Children's Health

Hub Strategy & Communication is out with new work in their brand campaign for Stanford Children’s Health. 

Hub Strategy & Communication is out with new work in their brand campaign for Stanford Children’s Health. 

March 17, 2017

MediaPost Agency Daily

Stanford Children's Health Refreshes 'Access To Excellence' Campaign

Stanford Children's Health and its agency Hub Strategy & Communication are refreshing the brand campaign to emphasize the elevated level of wellness care provided by Stanford pediatricians at local practices.

Stanford Children's Health and its agency Hub Strategy & Communication are refreshing the brand campaign to emphasize the elevated level of wellness care provided by Stanford pediatricians at local practices.

February 23, 2017

San Francisco Egotist

Hub wins a boatload of Graphis awards

Congratulations to Hub Strategy and Communication who won 2 golds, 5 silvers and 1 Merit in the 2017 Graphis Advertising Annual.

Congratulations to Hub Strategy and Communication who won 2 golds, 5 silvers and 1 Merit in the 2017 Graphis Advertising Annual.

February 08, 2017

San Francisco Chronicle

For first time, A’s ad campaign is all about Oakland

A’s commercials are famous for being quirky and cute, clever and funny. None of that is changing this year — the ads are all that plus elephants — but the locale is entirely different.

A’s commercials are famous for being quirky and cute, clever and funny. None of that is changing this year — the ads are all that plus elephants — but the locale is entirely different.

November 04, 2016

San Francisco Egotist

Hub and Wonder Workshop show kids that coding can be fun.

Hub Strategy & Communication just broke some new work for Wonder Workshop. Wonder Workshop is a toy brand that has two products--Dash and Dot—robots that teach kids to code while they play. The national television campaign launched earlier this week.


Hub Strategy & Communication just broke some new work for Wonder Workshop. Wonder Workshop is a toy brand that has two products--Dash and Dot—robots that teach kids to code while they play. The national television campaign launched earlier this week.


November 01, 2016

Campaign US

Tiger moms eschew fun robots in Wonder Workshop spots

Hub Strategy & Communication introduces a new learning toy in 30-second films.

Hub Strategy & Communication introduces a new learning toy in 30-second films.

October 31, 2016

MediaPost

Wonder Workshop Introduces 'Tiger Parent Interventionist'

Developed with agency Hub Strategy and Communication, the creative centers on the concept of the Tiger Mom, a parent who pushes her child to excel academically above all else. 

Developed with agency Hub Strategy and Communication, the creative centers on the concept of the Tiger Mom, a parent who pushes her child to excel academically above all else. 

October 28, 2016

Fortune

If You Want to Succeed in Business, Be Funny

DJ O’Neil is the CEO of Hub Strategy & Communication, a San Francisco-based ad agency who works with (or has worked with) the Oakland Athletics, Slingbox, Eat24, Nike, Dropcam, and Jawbone.

DJ O’Neil is the CEO of Hub Strategy & Communication, a San Francisco-based ad agency who works with (or has worked with) the Oakland Athletics, Slingbox, Eat24, Nike, Dropcam, and Jawbone.

October 06, 2016

The Hustle

Content Ain’t King Unless It’s Funny

Why do these well-known brands trust DJ and his team? Because Hub’s work is injected with a ton of humor and personality. And it works.

Why do these well-known brands trust DJ and his team? Because Hub’s work is injected with a ton of humor and personality. And it works.

October 05, 2016

San Francisco Egotist

Small Agency Series: Hub Strategy & Communication

Today we're profiling a small agency we never even thought of as small. Hub Strategy & Communications, founded by DJ O'Neil, slips in under our 15-full-time-person max criteria, but they've done great work for big name clients for years.


Today we're profiling a small agency we never even thought of as small. Hub Strategy & Communications, founded by DJ O'Neil, slips in under our 15-full-time-person max criteria, but they've done great work for big name clients for years.


August 16, 2016

San Francisco Egotist

The season continues and so do the A's spots from Hub.

We're always up for a ballgame. So it makes sense we're always up for a baseball spot. Here's the newest (and last for the season) spot for the A's from Hub Strategy and Communications.


We're always up for a ballgame. So it makes sense we're always up for a baseball spot. Here's the newest (and last for the season) spot for the A's from Hub Strategy and Communications.


July 27, 2016

San Francisco Egotist

Hub breaks first work for Stanford Children’s Health

Hub Strategy and Communication formally announced that it has been named the Agency of Record (AOR) for Stanford Children’s Health and will be launching an integrated brand awareness campaign at the end of June. We've got the video below, but be on the lookout for OOH, digital and radio as well.

Hub Strategy and Communication formally announced that it has been named the Agency of Record (AOR) for Stanford Children’s Health and will be launching an integrated brand awareness campaign at the end of June. We've got the video below, but be on the lookout for OOH, digital and ra…

July 11, 2016

CLIO

The Oakland A's Are Batting 1000 with Green Collar Baseball

When San Francisco-based Hub Strategy & Communication began working with the Oakland A’s, the agency set out to highlight the fun and scrappy nature of the team filled with hard-working, on-the-rise talent. 

When San Francisco-based Hub Strategy & Communication began working with the Oakland A’s, the agency set out to highlight the fun and scrappy nature of the team filled with hard-…

July 05, 2016

MediaPost Agency Daily

Stanford Children's Health Launches First Campaign Under Hub

Stanford Children's Health (SCH) is introducing its first campaign under its new agency of record Hub Strategy and Communication following a formal review. 

Stanford Children's Health (SCH) is introducing its first campaign under its new agency of record Hub Strategy and Communication following a formal review. 

June 30, 2016

San Francisco Egotist

#TBT - Hub's Instagram account

If you're looking for a fun #TBT post, here's one to check out: Hub Strategy & Communication's Instagram account.

They've started posting vintage ads every Thursday that other agencies have done, focusing on great copywriting and hoping to "draw some attention to the awesome stuff that's out in the world."

If you're looking for a fun #TBT post, here's one to check out: Hub Strategy & Communication's Instagram account.

They've started posting vintage ads every Thursday that other agencies have done, focusing on great copywriting a…

June 21, 2016

CLIO

What's Next in Sports Marketing?

Predicting the outcome of any sports event is a risky exercise, but is the future of sports marketing less elusive? Maybe, say the experts.

Predicting the outcome of any sports event is a risky exercise, but is the future of sports marketing less elusive? Maybe, say the experts.

May 03, 2016

Graphis

Advertising Annual; One Medical Outdoor Campaign

Hub Strategy and Communication's outdoor campaign for One Medical Group was selected for a Silver Honor in Graphis' Advertising Annual Competitin.

Hub Strategy and Communication's outdoor campaign for One Medical Group was selected for a Silver Honor in Graphis' Advertising Annual Competitin.

April 26, 2016

San Francisco Egotist

Hub wins sfBIG’s Boutique Agency of the Year award

Congrats to Hub Strategy and Communication, which was announced the winner of the sfBIG's Boutique Agency of the Year award.

Congrats to Hub Strategy and Communication, which was announced the winner of the sfBIG's Boutique Agency of the Year award.

April 13, 2016

Graphic Design USA

2016 American Package Design Awards Winner

2016 American Package Design Awards Winner: Hub Strategy and Communication

2016 American Package Design Awards Winner: Hub Strategy and Communication

April 06, 2016

For Print Only

Hub Business Cards

The team at Hub figured out a good way to have tricked-out business cards without breaking the bank.

The team at Hub figured out a good way to have tricked-out business cards without breaking the bank.

April 06, 2016

San Francisco Egotist

Hub brainstorms with actual A's players for new campaign.

It's one thing to include the players in your ads. It's another to include them in the concepting session.

It's one thing to include the players in your ads. It's another to include them in the concepting session.

April 06, 2016

ESPN

Is A's reliever Sean Doolittle the most interesting man in baseball?

"The director said, 'Hey, let's get the three of us together and brainstorm,'' Vogt says. "We had a blast. We had a couple scheming sessions and came up with six or seven ideas for commercials with the pitcher-catcher relationship, and just had a lot of fun with it.''

"The director said, 'Hey, let's get the three of us together and brainstorm,'' Vogt says. "We had a blast. We had a couple scheming sessions and came up with six or seven ideas for commercials with the pitcher-catcher relationship, and just had a lot of fun with it.…

April 05, 2016

Sports Business Daily

A's Let Players Help Pen New Spots, While Mariners, Twins Continue Humorous Ads

The A's stuck with with their successful seven-year-old effort, Green Collar Baseball, with creative help from S.F.-based Hub Strategy & Communication.

The A's stuck with with their successful seven-year-old effort, Green Collar Baseball, with creative help from S.F.-based Hub Strategy & Communication.

March 19, 2016

SB Nation

New Oakland A’s 2016 commercials include two scripted by Sean Doolittle & Stephen Vogt

The Oakland Athletics revealed their 2016 advertising campaign in a media session today, with two of the ads co-scripted by A's catcher Stephen Vogt and closer Sean Doolittle.

The Oakland Athletics revealed their 2016 advertising campaign in a media session today, with two of the ads co-scripted by A's catcher Stephen Vogt and closer Sean Doolittle.

March 19, 2016

Athletics

Action! A’s reveal new round of commercials

Vogt, Doolittle contributed to scripts for latest in series of comic ads

Vogt, Doolittle contributed to scripts for latest in series of comic ads

March 19, 2016

SF Gate

Stephen Vogt, Sean Doolittle help create A’s new TV ads

The A's annual TV spots are consistent award winners for advertising agency Hub Strategy & Communications, taking top honors in first place in the National Sports Forum ADchievement awards each of the past three years.

The A's annual TV spots are consistent award winners for advertising agency Hub Strategy & Communications, taking top honors in first place in the National Sports Forum ADchievement awards each of the past three years.

March 16, 2016

National Sports Forum “Selling It”

Oakland Athletics’ Players Team Up With Hub Strategy And Communication To Produce Award Winning Television Spots

Star players partner with ad agency to create innovative television marketing content.

Star players partner with ad agency to create innovative television marketing content.

March 09, 2016

San Francisco Egotist

Kelly Burke joins Hub Strategy and Communication as EVP of Media

Kelly Burke, has joined our friends over at Hub Strategy and Communication to head up digital media planning and buying for clients.

Kelly Burke, has joined our friends over at Hub Strategy and Communication to head up digital media planning and buying for clients.

March 09, 2016

Agency Spy

Wednesday Odds and Ends

San Francisco-based creative agency Hub Strategy and Communication appointed Kelly Burke as executive vice president, media.

San Francisco-based creative agency Hub Strategy and Communication appointed Kelly Burke as executive vice president, media.

March 08, 2016

San Francisco Egotist

Spring training! And that means new A's work from Hub Strategy & Communications

Here's the first spot in what's sure to be many.

Here's the first spot in what's sure to be many.

March 03, 2016

San Francisco Business Times

A look at classic Oakland A's commercials over the seasons

The classic A's commercial from the early 1980s was one of a few we found on the Internet after the franchise on Wednesday released its first ad of the 2016 campaign. From "Billy Ball" to "Green Collar Baseball," the commercials have been known (and their releases even expected) for their quirkiness and creativity.

The classic A's commercial from the early 1980s was one of a few we found on the Internet after the franchise on Wednesday released its first ad of the 2016 campaign. From "

March 03, 2016

San Francisco Business Times

A's 'shift' leadoff hitter in fast pitch to social media

The Oakland A's first commercial of 2016, created by Hub Strategy & Communication, was released Wednesday on Facebook.

The Oakland A's first commercial of 2016, created by Hub Strategy & Communication, was released Wednesday on Facebook.

January 06, 2016

San Francisco Egotist

What I learned in 2015 - Jason Rothman of Hub Strategy & Communications

Happy new year everyone! We're reluctantly back at work, but looking forward to a great 2016. We've got some great stuff in store for you this year including a few big announcements. But before we dive head first into the next 12 months, we didn't want you to miss our "What I learned in 2015" series.

Happy new year everyone! We're reluctantly back at work, but looking forward to a great 2016. We've got some great stuff in store for you this year including a few big announcements. But before we dive head first into the next 12 months, we didn't want you to miss our "What…

December 30, 2015

Media Post

Campaign Portrays Texture As The App For Binge Readers

Texture and Hub are introducing the "Binge Reading" campaign to convey that Texture's content is so amazing, readers will have a hard time putting it down.

Texture and Hub are introducing the "Binge Reading" campaign to convey that Texture's content is so amazing, readers will have a hard time putting it down.

December 10, 2015

San Francisco Egotist

Hub and Leeo Team Up For a New Video

Hub Strategy and Communication is out with a new long-form video for client Leeo.

Hub Strategy and Communication is out with a new long-form video for client Leeo.

December 04, 2015

Mashable

Chief Style Officer: How to dress for the office, no matter where you work

Staying on top of your fashion game at the office can be like having two full-time jobs. Fashion is fluid and can vary drastically by industry – so much so that the CEO of one company might look like an entry-level employee at another.

Staying on top of your fashion game at the office can be like having two full-time jobs. Fashion is fluid and can vary drastically by industry – so much so that the CEO of one company might look like an entry-level employee at another.

November 23, 2015

San Francisco Egotist

Name Hub’s New Hamster

As an early holiday gift, Hub Strategy & Communications got a hamster. But "Hammie" just isn't cutting it as a name and they want your help. Ideas? Leave them in the comment section.

As an early holiday gift, Hub Strategy & Communications got a hamster. But "Hammie" just isn't cutting it as a name and they want your help. Ideas? Leave them in the comment section.

November 03, 2015

San Francisco Egotist

DJ O'Neil namecheck the SF Egotist in CA.

Big props to Hub Strategy & Communication's DJ O'Neil for mentioning us in the latest issue of Communication Arts Magazine.

Big props to Hub Strategy & Communication's DJ O'Neil for mentioning us in the latest issue of Communication Arts Magazine.

November 03, 2015

Inc.

42 Sure-Fire Signs That You Have a Brand Awareness Problem

You're at a cocktail party speaking with someone you just met who happens to be your target customer; you tell them the company you work for and they stare at you uncomfortably and pretend to act like they've heard of it. - DJ O'Neil, CEO, Hub Strategy and Communication

You're at a cocktail party speaking with someone you just met who happens to be your target customer; you tell them the company you work for and they stare at you uncomfortably and pretend to act like they've heard of it. - DJ O'Neil, CEO, Hub Strategy and Communication<…

November 02, 2015

Communication Arts

Five Ad Creatives Share Their Treasured Finds

Hub hires many freelance creatives, and we are constantly discovering amazing talent from around the world.

Download PDF

Hub hires many freelance creatives, and we are constantly discovering amazing talent from around the world.

Download PDF

October 12, 2015

MediaPost

BIZ DEV: Hub Strategy and Communication Named AOR For Texture

Hub Strategy and Communication was named agency of record for Texture.

Hub Strategy and Communication was named agency of record for Texture.

October 08, 2015

San Francisco Egotist

Hub Brings Us 49ers Past and Present

This new campaign from Hub melds the old with the new while encouraging you to come for a tour.

This new campaign from Hub melds the old with the new while encouraging you to come for a tour.

October 06, 2015

San Francisco Egotist

Hub wins AOR status for Texture

Hub Strategy and Communication announced today that it has been named the Agency of Record for Texture.

Hub Strategy and Communication announced today that it has been named the Agency of Record for Texture.

September 06, 2015

SF Gate

Stephen Vogt and Sean Doolittle are the A’s admen

Stephen Vogt and Sean Doolittle aren't merely A's All-Stars. They're budding advertising executives or entertainment moguls.

Stephen Vogt and Sean Doolittle aren't merely A's All-Stars. They're budding advertising executives or entertainment moguls.

September 02, 2015

The Workstyle Movement

The Freelance Movement

Uber, AirBnB, eBay... all made possible by freelance labor. Is this the future?

Uber, AirBnB, eBay... all made possible by freelance labor. Is this the future?

August 14, 2015

Advertising Week Social Club

Should Ad Agencies Wear a Daily Uniform?

"I'm all for irony, but I'd kinda love if art directors were actually some of the best-dressed people in the room."

"I'm all for irony, but I'd kinda love if art directors were actually some of the best-dressed people in the room."

June 30, 2015

Business Rockstars

DJ O'Neil on Business Rockstars

Our CEO/Founder, DJ O'Neil, appeared on Business Rockstars to discuss building a brand.

Our CEO/Founder, DJ O'Neil, appeared on Business Rockstars to discuss building a brand.

June 26, 2015

Inc.

Build a Quality Brand by Asking ’What Would Richard Branson Do?’

By separating what to say, how to say it, and where to say it, the daunting task of constructing a well-built brand becomes a lot easier.

By separating what to say, how to say it, and where to say it, the daunting task of constructing a well-built brand becomes a lot easier.

June 25, 2015

MediaPost

Personal Capital Names Hub AOR

This month, Hub will launch a brand awareness campaign for Personal Capital that includes a new look and feel across outdoor media and radio.

This month, Hub will launch a brand awareness campaign for Personal Capital that includes a new look and feel across outdoor media and radio.

June 24, 2015

San Francisco Egotist

Hub wins AOR status for Personal Capital.

Hub Strategy and Communication has been named the Agency of Record for Personal Capital, a San Francisco, CA based financial services and wealth management company.

Hub Strategy and Communication has been named the Agency of Record for Personal Capital, a San Francisco, CA based financial services and wealth management company.

June 17, 2015

Rant Sports

Oakland Athletics Have Returned To Green Collar Baseball Ways

The Oakland Athletics had a rough start to the 2015 season.

The Oakland Athletics had a rough start to the 2015 season.

June 16, 2015

ESPN

Stephen Vogt brings his fun-loving personality to the ballpark every day

Oakland catcher Stephen Vogt is a baseball fairy tale in a 6-foot, 215-pound package. So it's only fitting that all the grinding, fighting and striving he's done in his career have landed him in the middle of some improbable scenarios this season.

Oakland catcher Stephen Vogt is a baseball fairy tale in a 6-foot, 215-pound package. So it's only fitting that all the grinding, fighting and striving he's done in his career have landed him in the middle of some…

May 13, 2015

San Francisco Egotist

More Oakland A’s spots from Hub

Quick - which is greater: the number of A's wins so far this season or the number of A's TV spots so far this season? Ah, we kid because we love.

Quick - which is greater: the number of A's wins so far this season or the number of A's TV spots so far this season? Ah, we kid because we love.

April 07, 2015

San Francisco Egotist

Hub wins two Telly Awards for Nimble Storage

Congrats to Hub for winning two Telly Awards for their recent work for Nimble Storage. They took home hardware in the corporate image and use of animation categories.

Congrats to Hub for winning two Telly Awards for their recent work for Nimble Storage. They took home hardware in the corporate image and use of animation categories.

April 06, 2015

Brand New

Oakland A’s 2015 Look & Feel

Nathan Hinz's contribution to the look and feel of all promotional materials for the Oakland A's new season, in collaboration with San Francisco, CA-based Hub.

Nathan Hinz's contribution to the look and feel of all promotional materials for the Oakland A's new season, in collaboration with San Francisco, CA-based Hub.

April 03, 2015

San Francisco Egotist

New Oakland A’s TV from Hub

We've got the new Hub spots for the A's for you this fine Tuesday morning.

We've got the new Hub spots for the A's for you this fine Tuesday morning.

April 03, 2015

Sports Business Daily

A’s Rely On Humor, Players’ Personalities In Latest TV Advertising Campaign

The A's are among the growing crop of MLB teams using humorous themes and a light-hearted approach in their local advertising, as evidenced by the latest iteration of their "Green Collar Baseball" campaign.

The A's are among the growing crop of MLB teams using humorous themes and a light-hearted approach in their local advertising, as evidenced by the latest iteration of their "Green Collar Baseball" campaign.

April 03, 2015

SF Gate

New A’s ads unveiled, hilarious as always

It's one of the best days of the spring, when our pal DJ O'Neil, CEO of Hub Strategy & Communication shows us the first round of finished A's commercials.

It's one of the best days of the spring, when our pal DJ O'Neil, CEO of Hub Strategy & Communication shows us the first round of finished A's commercials.

April 03, 2015

CBS Sports

Ranking the acting done by A’s coaches in Sean Doolittle commercial

As everyone knows, the Oakland Athletics can be counted upon for at least two things: Moneyball and great TV commercials

As everyone knows, the Oakland Athletics can be counted upon for at least two things: Moneyball and great TV commercials

March 25, 2015

San Francisco Egotist

Hub breaks this season’s new Oakland A’s work

Hub Strategy and Communication and the Oakland A's are out with a new version of their award-winning 'Green Collar Baseball' campaign.

Hub Strategy and Communication and the Oakland A's are out with a new version of their award-winning 'Green Collar Baseball' campaign.

March 10, 2015

THE CLIO AWARDS

Clio Sports Awards announce 2015 jury

Today the Clio Sports Awards announced their 2015 jury. DJ O'Neil was chosen to judge the print, out of home and design categories.

Today the Clio Sports Awards announced their 2015 jury. DJ O'Neil was chosen to judge the print, out of home and design categories.

February 26, 2015

Ad Age

Data-storage company launches effort with Twitter ‘personas’ and Apple-watch giveaways

Nimble Storage, a fast-growing data-storage company, is taking on larger competitors such as EMC, HP and NetApp with a new campaign called “Adaptive Flash Challenge."

Nimble Storage, a fast-growing data-storage company, is taking on larger competitors such as EMC, HP and NetApp with a new campaign called “Adaptive Flash Challenge."

February 02, 2015

Washington Post

In Eat24 Super Bowl 2015 commercial, Snoop cures hangry

Like french fries and gravy, Snoop and Gilbert are an unusual combination — one that totally works.

Like french fries and gravy, Snoop and Gilbert are an unusual combination — one that totally works.

February 02, 2015

LA Times

Super Bowl XLIX: Best 5 food ads include Snoop Dog’s ‘hanger’ cure and more

Who better to cure "hanger" (presumably, hunger + anger) than Snoop Dogg? In Eat24's commercial, Snoop Dogg encounters a hangry Gilbert Gottfried, who needs egg rolls and contemplates eating his pet fish when he craves sushi.

Who better to cure "hanger" (presumably, hunger + anger) than Snoop Dogg? In Eat24's commercial, Snoop Dogg encounters a hangry Gilbert Gottfried, who needs egg rolls and contemplates eating his pet fish when he craves sushi.

February 01, 2015

Bleacher Report

Super Bowl commercials 2015: grading the best and worst ads

Grade: A. Yet another great commercial that will only air regionally in selected markets, online food ordering site/app Eat24 probably blew much of its budget on landing Snoop Dogg to star in the spot.

Grade: A. Yet another great commercial that will only air regionally in selected markets, online food ordering site/app Eat24 probably blew much of its budget on landing Snoop Dogg to star in the spot.

January 31, 2015

USA Today

10 Super Bowl ads worth watching on game day

It's the time of the year where corporate America tugs its captive audience's heartstrings via fast food, fast cars and alcohol—the Super Bowl commercial season is upon us once more.

It's the time of the year where corporate America tugs its captive audience's heartstrings via fast food, fast cars and alcohol—the Super Bowl commercial season is upon us once more.

January 29, 2015

Chicago Sun Times

Snoop Dogg and Gilbert Gottfried star in Eat24’s Super Bowl commercial

Snoop Dogg stars in a commercial with comedian Gilbert Gottfried, who yells at a fish.

Snoop Dogg stars in a commercial with comedian Gilbert Gottfried, who yells at a fish.

January 28, 2015

Adweek

EAT24 releases Snoop-approved Super Bowl ad

In keeping with recent trends, here's another Super Bowl ad created without the assistance of a major agency.

In keeping with recent trends, here's another Super Bowl ad created without the assistance of a major agency.

January 28, 2015

Adweek

Is 2015 the year of the regional Super Bowl ad?

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad buy.

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad buy.

January 28, 2015

Little Black Book

Snoop Dogg & Gilbert Gottfried diagnose ‘hanger’ for food delivery app

Hub Strategy & Communication direct & produce EAT24 Super Bowl spot with star cast.

Hub Strategy & Communication direct & produce EAT24 Super Bowl spot with star cast.

January 28, 2015

Fast Company

Snoop and Gilbert Gottfried star in Eat24’s Super Bowl ad

The formula for a generic Super Bowl ad varies from brand to brand, but typically it involves a combination of celebrity + unexpected situation + jokes + product.

The formula for a generic Super Bowl ad varies from brand to brand, but typically it involves a combination of celebrity + unexpected situation + jokes + product.

January 28, 2015

Hollywood Life

Snoop Dogg gets hangry in Eat24’s hilarious Super Bowl commercial

Do you get hangry? Don't worry, Snoop Dogg has a solution in his funny Super Bowl commercial for Eat24.

Do you get hangry? Don't worry, Snoop Dogg has a solution in his funny Super Bowl commercial for Eat24.

January 28, 2015

Vibe

Snoop Dogg cures your ‘hangry’ problems in new Eat24 Super Bowl commercial

Are you hangry? Uncle Snoop teamed up with Gilbert Gottfriend for a 31-second commercial to promote a new app Eat24.

Are you hangry? Uncle Snoop teamed up with Gilbert Gottfriend for a 31-second commercial to promote a new app Eat24.

January 26, 2015

San Francisco Egotist

Super Bowl Teaser: EAT24

Hub Strategy & Communicaton produced and directed this brainchild of EAT24, the local food delivery app.

Hub Strategy & Communicaton produced and directed this brainchild of EAT24, the local food delivery app.

January 22, 2015

GRAPHIS

Hub wins two merit awards in the Graphis Advertising Annual

Hub was named a merit winner in the Graphis Advertising Annual for their University of San Francisco campaign and their San Francisco 49ers campaign.

Hub was named a merit winner in the Graphis Advertising Annual for their University of San Francisco campaign and their San Francisco 49ers campaign.

January 22, 2015

The Daily Meal

Snoop Dogg and Gilbert Gottfried will star in a Super Bowl ad for Eat24 delivery app

Snoop Dogg and Gilbert Gottfried will promote the Eat24 delivery app on Super Bowl Sunday in the "Snooperbowl"

Snoop Dogg and Gilbert Gottfried will promote the Eat24 delivery app on Super Bowl Sunday in the "Snooperbowl"

September 17, 2014

Creative Interviews

DJ O’Neil creative interview

Tell us about your career in advertising so far including what led you to start your own shop, Hub Strategy & Communication. The first job I had out of college was selling radio advertising for a big FM station in San Francisco. It was a 100% commission sales job, and after a couple of years I had it figured out. I was working only about 30 hours a week, making lots of money and really enjoying being a single guy in a new city. The management figured that since I was coasting, I must have been bored. So they said, "Don't worry. We want to groom you for management really soon." I panicked. Sales guys were expected to be out of the office, meeting with clients. This allowed me lots of free time to do other things, besides meeting with clients. But managers? Managers were expected to be in the office all day. This clearly was not what I signed up for. About then, a client at the time approached me and suggested we start an agency. It sounded better than being a sales manager, so I said OK. I had no idea what I was doing. He said, "Well, I want to be the creative director." And I said, "No problem. What's a creative director?" After seven years of owning and running this agency, I actually knew what I was doing. And I knew I wanted to create an agency that was quite different. So I left and started Hub. That was in 2002. Now, years later, we've had the privilege of working with amazing clients like The Oakland A's, The San Francisco 49ers, Slingbox, Nike, Google, Levi's, and more. We've been fortunate enough to win tons of creative awards, across every conceivable consumer channel

Tell us about your career in advertising so far including what led you to start your own shop, Hub Strategy & Communication. The first job I had out of college was selling radio advertising for a big FM station in San Francisco. It was a 100% commission sales job, and…

August 19, 2014

Little Black Book

San Francisco 49ers launch promotion of swanky new Levi’s Stadium

Further solidifying what has been a long creative partnership with the San Francisco 49ers, San Francisco-based creative ad agency Hub Strategy & Communication teamed up with the five-time Super Bowl Champions to promote Levi's® Stadium, the new home of the San Francisco 49ers. To promote the many impressive features of the new venue, Hub conceived and created a multi-faceted advertising campaign that includes extensive radio and television promotional spots, out-of-home (OOH) advertising, print campaigns, and much more.

Further solidifying what has been a long creative partnership with the San Francisco 49ers, San Francisco-based creative ad agency Hub Strategy & Communication teamed up with the five-time Super Bowl Champions to promote Levi's® Stadium, the new home of the San Francisco 49ers. To promote the many impressive features o…

July 15, 2014

GRAPHIS

Hub awarded multiple merit winners in the Graphis Design Annual

Hub Strategy was named a merit winner in the Graphis Design Annual for various work for Viator, University of San Francisco, Sephora, Blue Shield of California and Project Open Hand.

Hub Strategy was named a merit winner in the Graphis Design Annual for various work for Viator, University of San Francisco, Sephora, Blue Shield of California and Project Open Hand.

July 15, 2014

MEDIA POST

Nimble Storage featured on “Out To Launch”

Where does old technology go to die -- or retire? I always thought the answer was the bottom of a landfill, but an amusing campaign for Nimble Storage paints a different future for storage technology of yesteryear. The "Golden Years" campaign, which launched in San Francisco and New York City, begins with the TV spot, "It's Time to Retire Your Old-School Storage." The ad, targeting storage vendors using outdated technology, shows a hip, happening retirement community, with a pool, shuffleboard and loud Hawaiian tops worn by residents. The only difference is the residents here are jumbo-sized data storage units that now have time to relax, sit by the pool and drink iced tea. "Let your old-school storage enjoy their golden years," closes the ad, seen here and created by Hub Strategy & Communication.

Where does old technology go to die -- or retire? I always thought the answer was the bottom of a landfill, but an amusing campaign for Nimble Storage paints a different future for storage technology of yesteryear. The "Golden Years" campaign, which launched in San Francisco and New York…

July 15, 2014

AD AGE

Thought Leadership with Hub’s very own Peter Judd

As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate. In-House Creative Teams are Getting More Involved in Agencies' Work.

As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate. In-House Creative Teams are Getting More Involved in Agencies' Work.

June 15, 2014

LITTLE BLACK BOOK

Hub Strategy & Communication look to the ‘Golden Years’ of storage

Hub Strategy & Communication, a San Francisco-based integrated creative agency, has launched the first-ever brand campaign for Nimble Storage.

Hub Strategy & Communication, a San Francisco-based integrated creative agency, has launched the first-ever brand campaign for Nimble Storage.

June 15, 2014

ADLAND

Nimble Storage “It’s time to retire your old storage”

I wonder if there's a retirement home for old storage in Florida. If so, it's it in Boca. They might have another one in Clearwater. I'd rather think about this because I go into toxic shock if I think about puns.

I wonder if there's a retirement home for old storage in Florida. If so, it's it in Boca. They might have another one in Clearwater. I'd rather think about this because I go into toxic shock if I think about puns.

June 15, 2014

San Francisco Egotist

Hub Strategy wants your old storage solutions to enjoy their golden years

Hub Strategy & Communication is out with their first campaign for Nimble Storage. It thoughtfully hopes your old storage solutions will enjoy their retirement years.

Hub Strategy & Communication is out with their first campaign for Nimble Storage. It thoughtfully hopes your old storage solutions will enjoy their retirement years.

June 02, 2014

San Francisco Egotist

The A’s and Hub Strategy find a new unicorn

The Oakland A's have one of the best records in baseball (ahem GIANTS!) and now they're out with a new spot featuring a little unicorn upgrade. Agency: Hub Strategy

The Oakland A's have one of the best records in baseball (ahem GIANTS!) and now they're out with a new spot featuring a little unicorn upgrade. Agency: Hub Strategy

May 29, 2014

San Francisco Egotist

The latest for Viator by Hub Strategy

Hub is out with some new print and digital ads for online travel company Viator. Check them out below.

Hub is out with some new print and digital ads for online travel company Viator. Check them out below.

May 20, 2014

San Francisco Egotist

Hub wins Clio award for Sephora work

Hub Strategy & Communications was awarded a Clio Image Award in the Print category for their Sephora VIB Rouge Press Kit. The project was also on the Shortlist in Design.

VIB Rouge is a new membership program at Sephora for their top-tier clients. To invite the nations top fashion editors to VIB Rouge, Hub created elegant 16x24-inch black envelopes with each recipients name hand-written in red calligraphy. The interior of each envelope reveals a sophisticated Rouge red color with custom wells built to hold various items included in the welcome pack.

Beautiful piece. Congrats on the award, Hub.

Hub Strategy & Communications was awarded a Clio Image Award in the Print category for their Sephora VIB Rouge Press Kit. The project was also on the Shortlist in Design.

VIB Rouge is a new membership program at Sephora for their top-tier clients. To invite the nations…

April 25, 2014

SAN FRANCISCO EGOTIST

Hub Strategy hires Wayne Buder as CMO

Big news from Hub Strategy. They've hired Wayne Buder as Chief Marketing Officer. Buder brings nearly 35 years experience to Hub, having worked most recently as President and Managing Director of Engine Company 1, and previously at BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney.

Big news from Hub Strategy. They've hired Wayne Buder as Chief Marketing Officer. Buder brings nearly 35 years experience to Hub, having worked most recently as President and Managing Director of Engine Company 1, and previously at BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney.

April 23, 2014

SAN FRANCISCO EGOTIST

More A’s spots from Hub Strategy

The A's are cranking out wins on the field and Hub Strategy is cranking out more spots in this year's campaign. Here are the two newest ones.

The A's are cranking out wins on the field and Hub Strategy is cranking out more spots in this year's campaign. Here are the two newest ones.

April 09, 2014

SAN FRANCISCO EGOTIST

Hub Strategy launches new site for Oakland-based headphone maker

Hub Strategy has launched debut work for Oakland-based headphone company, Accidentally Extraordinary. Hubs new work for the brand includes a website and logo redesign as well as experiential tactics.

I have a walnut fetish so the moment I got a gawk at these glorious headphones, I knew we had to work with Accidentally Extraordinary, said Peter Judd, CD / Director of Design for Hub. I was even more excited when I finally got a chance to listen to the headphones and meet the folks behind them. Its an excellent product from a great local company.

Hub Strategy has launched debut work for Oakland-based headphone company, Accidentally Extraordinary. Hubs new work for the brand includes a website and logo redesign as well as experiential tactics.

I have a walnut fetish so the moment I got a gawk at these glorious headphones, I knew…

April 08, 2014

ADLAND

Hub Strategy creates new work for Accidentally Extraordinary

Hub Strategy, a San Francisco-based integrated creative agency, has launched debut work for Oakland-based headphone company, Accidentally Extraordinary. Hubs new work for the brand includes a website and logo re- design as well as experiential tactics. Head on over to their Tumblr site, too. Read more at http://adland.tv/ooh/hub-strategy-creates-new-work-accidentally-extraordinary#K7V9vZfi7hxxdEBG.99

Hub Strategy, a San Francisco-based integrated creative agency, has launched debut work for Oakland-based headphone company, Accidentally Extraordinary. Hubs new work for the brand includes a website and logo re- design as well as experiential tactics. Head on over to their Tumblr site, too. Read more at http://adland.…

March 24, 2014

CSN BAY AREA

A’s launch new wave of ‘Green Collar Baseball’ TV spots

PHOENIX -- The Oakland As clubhouse is filled with some entertaining personalities, but who knew the nuttiness spilled over into the coaching staff? The media got a sneak preview Saturday morning of As commercials slated to run throughout the 2014 season on Comcast SportsNet California. Surprisingly, its the coaches normally used as the straight men in the comedic routines who shine.

PHOENIX -- The Oakland As clubhouse is filled with some entertaining personalities, but who knew the nuttiness spilled over into the coaching staff? The media got a sneak preview Saturday morning of As commercials slated to run throughout the 2014 season on Comcast SportsNet California. Surprisingly, its the coaches normally…

March 17, 2014

Print

Rethinking healthcare + design for Blue Shield of California

The passage of the Affordable Care Act meant more than expanded health coverage for citizens: It meant healthcare and insurance providers had to do some serious scrambling to meet the new standards and re-establish their business in the changing landscape.

There are plenty of new customers out there for them now, sure. But how to reach these customersand how to make a complicated and oftentimes alienating industry accessible to themposed an entirely separate question. Its a question that Blue Shield of California (BSCA), a not-for-profit health plan with the mission of quality, affordable coverage for all Californians, took seriously.

The passage of the Affordable Care Act meant more than expanded health coverage for citizens: It meant healthcare and insurance providers had to do some serious scrambling to meet the new standards and re-establish their business in the changing landscape.

There are plenty of new customers out…

March 17, 2014

OAKLAND ATHLETICS

A’s award-‘Green Collar Baseball’ campaign returns for 5th season

The Oakland Athletics and Hub Strategy, the A's advertising agency, today launched the fifth season of their award-winning "Green Collar Baseball" marketing campaign. The 2014 campaign will highlight both the work ethic and exciting style of play that has resulted in back-to-back AL West titles for the A's and their fans. The campaign is a fully-integrated program, featuring television commercials as well as print, outdoor and digital advertisements. The team's marketing slogan, "Green Collar Baseball," will again be integrated throughout the campaign.

The Oakland Athletics and Hub Strategy, the A's advertising agency, today launched the fifth season of their award-winning "Green Collar Baseball" marketing campaign. The 2014 campaign will highlight both the work ethic and exciting style of play that has resulted in back-to-back AL West titles for the A's and their…

March 14, 2014

San francisco egotist

Hub Strategy wins national award for Oakland A’s campaign

Hub Strategy has been awarded best television campaign and second place for overall integrated campaign, at the 2014 National Sports Forum ADchievement Awards for their Oakland As Green Collar Baseball campaign. The NSF ADchievement awards recognize the countrys most outstanding advertising in all of sports, and is the industrys most prestigious creative award show. This is the forth-consecutive year the As have won NSF acclaim with Hub Strategy. These ads were so much fun to make, said DJ ONeil, Director / Creative Director for Hub. Its our fifth year working with the As and we look forward to making them every year. Go As! Congrats on bringing home the hardware, guys.

Hub Strategy has been awarded best television campaign and second place for overall integrated campaign, at the 2014 National Sports Forum ADchievement Awards for their Oakland As Green Collar Baseball campaign. The NSF ADchievement awards recognize the countrys most outstanding advertising in all of sports, and is the industrys most…

March 03, 2014

psfk

Smart Car parking app only finds tiny spots

smart Spots is a free iPhone app created specifically for smart Car owners that helps them locate parking spots too small for typical cars to fit in but accessible to the smart fortwo model. Smart USA teamed up with Hub Strategy to develop the app which currently caters to the metro San Francisco area.

smart Spots is a free iPhone app created specifically for smart Car owners that helps them locate parking spots too small for typical cars to fit in but accessible to the smart fortwo model. Smart USA teamed up with Hub Strategy to develop the app which currently caters to…

March 03, 2014

The wall breakers

Dropcam “Party” TV spot

This :30 spot features parents using Dropcam to bust their teenage son who had a wild party that was captured on Dropcam while they were out of town. I guess the son was too busy partying to turn off the cam! It was created by San Francisco-based agency, Hub Strategy. Check it out!

This :30 spot features parents using Dropcam to bust their teenage son who had a wild party that was captured on Dropcam while they were out of town. I guess the son was too busy partying to turn off the cam! It was created by San Francisco-based agency, Hub Strategy.…

February 27, 2014

ADWEEK

This shop has thrived by helping in the early stages of marketing challenges

Twelve years ago, D.J. ONeil assembled a network of freelancers that became Hub Strategy, to deliver the specialist executions smaller agencies dont have in-house. (Hes since gathered some 120 creatives, designers and strategists within Hubs Presidio-area office.) Though other agencies have since jumped on that bandwagon, ONeil seeks to differentiate Hub by getting involved at the earliest stages of a marketers communications planning. Clients have included Slingbox, the Oakland As, Microsoft, Google and Blue Shield of California. One of the shops latest projects is for Smart USA: Last month, Hub launched an app that uses GPS tracking and social media to aggregate local parking location tips for the micro cars.

Twelve years ago, D.J. ONeil assembled a network of freelancers that became Hub Strategy, to deliver the specialist executions smaller agencies dont have in-house. (Hes since gathered some 120 creatives, designers and strategists within Hubs Presidio-area office.) Though other agencies have since jumped on that bandwagon, ONeil seeks to…

February 05, 2014

7x7

Smart Car drivers get easy parking karma with new app

Smart cars are the perfect design for the city. Theyre small (8.8 feet in length), ecologically friendly, and can significantly reduce your parking time. And yes, you can even look damn cool in one.

So when local San Francisco advertising firm Hub Strategy came to us earlier this month to announce the launch of smart spots, an app that finds tiny smart car parking spots, we wanted to learn more.

Smart spots is an app that helps smart car drivers find those teeny little parking spots that only smart cars can fit into, said Hub Strategy Founder and Creative Director DJ O'Neil. Its amazing how many of these spots there are. If you have a smart car, you can drive around and find these spots. But if you have the smart spots app, you can just open it up and see all these little parking gems mapped out around your location.

The app uses social media to connect a wider network of smart car drivers to share spots in San Francisco. It also provides you with a GPS tracking system which aggregates location tips shared by other users and a way for you to rate your experiences on social networks like Facebook and Twitter. The result is a map of empty, user-generated, curbside parking spots for only the smart car driver to enjoy.

We were skeptical at first on whether the app would actually have some utility, given the fact that so many parking apps before it have yet to pick up steam time and time again. But smart spots have a uniquely different spin. The app only tends to a small, exclusive community, where people are more likely to share their insights and less likely to fall victim to the social media bystander effect (yes, thats a thing). So it has its merits.

There are a few parking apps (in San Francisco) but this is the first one specific to smart cars," says O'Neil. "Its also the first one we know of that finds spots that only a certain car can park in.

So if you own a smart car, or are thinking about owning or renting one, take the smart spots tour. Its worth the effort if it saves you on gas, time and money. Isn't it?

Smart cars are the perfect design for the city. Theyre small (8.8 feet in length), ecologically friendly, and can significantly reduce your parking time. And yes, you can even look damn cool in one.

So when local San Francisco advertising firm Hub Strategy came to us earlier this…

February 05, 2014

ABC NEWS

Jaw-dropping snow sculptures made by hand

Eight three-member teams from Canada, Finland/Czech Republic, Germany, Japan, Mexico, California, the Netherlands and Wisconsin participated in the five-day competition.

Eight three-member teams from Canada, Finland/Czech Republic, Germany, Japan, Mexico, California, the Netherlands and Wisconsin participated in the five-day competition.

February 05, 2014

Shots

Get smart in San Francisco with Hub Strategy

Hub Strategy founder and co-creative director at Hub Strategy, DJ ONeil, invented the app because "finding a place to park in any big city is a hassle, and San Francisco is no exception.

Hub Strategy founder and co-creative director at Hub Strategy, DJ ONeil, invented the app because "finding a place to park in any big city is a hassle, and San Francisco is no exception.

February 05, 2014

Advertlog

Dropcam “Party”

This :30 spot features parents using Dropcam to "bust" their teenage son who had a wild party that was captured on Dropcam while they were out of town.

This :30 spot features parents using Dropcam to "bust" their teenage son who had a wild party that was captured on Dropcam while they were out of town.

February 05, 2014

Coloribus

Dropcam “Party” TV commercial by Hub Strategy

This :30 spot features parents using Dropcam to "bust" their teenage son who had a wild party that was captured on Dropcam while they were out of town.

This :30 spot features parents using Dropcam to "bust" their teenage son who had a wild party that was captured on Dropcam while they were out of town.

February 03, 2014

San francisco egotist

Hub Strategy gets you busted by Dropcam

Hey kids, you will never be able to throw a party again. Sincerely, Dropcam.

Hey kids, you will never be able to throw a party again. Sincerely, Dropcam.

January 15, 2014

San francisco egotist

Hub Strategy uses art to help feed those in need

This year, Hub Strategy decided to forgo the traditional agency holiday card and made donations to Project Open Hand in each of their clients names. Each donation was accompanied with a series of four hand-illustrated posters. The posters, titled Harvesting Love, Like Apples & Oranges, Love, Unconquerable and Stainless Steel Kisses are available for individual sale, or as a set at the Project Open Hand online store, with all proceeds going to Project Open Hand.

This year, Hub Strategy decided to forgo the traditional agency holiday card and made donations to Project Open Hand in each of their clients names. Each donation was accompanied with a series of four hand-illustrated posters. The posters, titled Harvesting Love, Like Apples & Oranges, Love, Unconquerable and Stainless…

January 08, 2014

The Dieline

Sephora press kit hits #49 in Dieline's top 100 of 2013

2013 is officially over and 2014 is in full swing! To kick off the new year, we compiled our annual year end recap: The Dielines Top 100 of 2013. These 100 posts, including packaging projects, articles, and The Dieline Awards 2013 winners, were the most read posts based on traffic in 2013. It is fascinating to see what projects made the cut, and what the overarching design themes were. From here, we were able to identify several unique design trends, which we will be sharing with you in more details next week. In the meantime, check out all 100 below, and let us know what trends and themes you have been seeing over the past year.

2013 is officially over and 2014 is in full swing! To kick off the new year, we compiled our annual year end recap: The Dielines Top 100 of 2013. These 100 posts, including packaging projects, articles, and The Dieline Awards 2013 winners, were the most read posts based on traffic in 2013. It is fascinating to…

January 08, 2014

CREATIVITY

Smart: Smart Spots

It's tough to find parking in a city like San Francisco. But if you drive a Smart Car, it just got easier, thanks to a new app created by agency Hub Strategy for the vehicle company. "Smart Spots" is a parking app that finds tiny spots, where only those small cars will fit. It uses social media to share "smart spots" among the network, and uses GPS tracking to aggregate location tips to find those little spaces.

It's tough to find parking in a city like San Francisco. But if you drive a Smart Car, it just got easier, thanks to a new app created by agency Hub Strategy for the vehicle company. "Smart Spots" is a parking app that finds tiny spots, where only those…

November 27, 2013

San Francisco Egotist

Hub Strategy recognized in Print magazine

Check out Print's 2013 Regional Design Annual (which just hit stands). Hub Strategy is featured with two projects: a website they did for local photographer, Kevin Twomey and their Chevys Fresh Mex menus.

Nice work representing our fine city.

Read more at http://www.thesfegotist.com/news/local/2013/november/27/hub-strategy-recognized-print-magazine#7ITikyFPDt8U3SOx.99

Check out Print's 2013 Regional Design Annual (which just hit stands). Hub Strategy is featured with two projects: a website they did for local photographer, Kevin Twomey and their Chevys Fresh Mex menus.

Nice work representing our fine city.

Read more at http://www.thesfegotist.com/…

November 20, 2013

Coloribus

Hub Strategy releases new outdoor for Viator

Viator : "Boat" Outdoor Advert by Hub Strategy

Viator : "Boat" Outdoor Advert by Hub Strategy

October 30, 2013

The Dieline

Sephora press kit

Sephora recently refreshed their Beauty Insider loyalty program with a new membership tier, VIB Rouge, for their highest level of clients. To welcome top national fashion editors to VIB Rouge, Hub Strategy created giant, personalized invitations in Sephora colors.

Sephora recently refreshed their Beauty Insider loyalty program with a new membership tier, VIB Rouge, for their highest level of clients. To welcome top national fashion editors to VIB Rouge, Hub Strategy created giant, personalized invitations in Sephora colors.

October 17, 2013

San Francisco Egotist

Hub Strategy's newest work for Dropcam

Hub Strategy is out with their latest campaign for Dropcam - the web-enabled camera. It's an integrated campaign featuring banners and radio.

"When a client can just hand us their product, say Have fun, and we actually have fun, we know weve got something good, said Peter Judd, Hub Strategys Creative Director and Director of Design. Dropcam is incredibly addicitve, he added. Plus, its been invaluable for keeping the interns out of the good tequila.

Hub Strategy is out with their latest campaign for Dropcam - the web-enabled camera. It's an integrated campaign featuring banners and radio.

"When a client can just hand us their product, say Have fun, and we actually have fun, we know weve got something good, said Peter…

October 17, 2013

Reich Paper

How Sephora turned an envelope into an event

While those with less event planning experience may pay little credence to invitation design, these notifications actually bear a tremendous amount of significance. An invitation is a first impression something that will give attendees a taste of things to come. Previously on this blog, we touched on some of the most extravagant invitations to make the rounds during New York Fashion Week. Given how many events are competing for attention at this time, it's no surprise that designers invested so much in these specialty paper products.

While those with less event planning experience may pay little credence to invitation design, these notifications actually bear a tremendous amount of significance. An invitation is a first impression something that will give attendees a taste of things to come. Previously on this blog, we touched on some of…

October 10, 2013

San Francisco Egotist

Hub launches new brand campaign for USF

Hub Strategy unveiled the first-ever brand advertising campaign for the University of San Francisco to increase awareness and recognition for the institution. The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print. The campaign also leans on San Francisco as a major part of the messaging, as well as the design. The background images are photographs taken around the city. Hub steered clear of typical imagery of San Francisco, such as the touristy Golden Gate Bridge, and instead focused on giving perspectives of the city from USF.

Hub Strategy unveiled the first-ever brand advertising campaign for the University of San Francisco to increase awareness and recognition for the institution. The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print. The campaign also leans…

October 07, 2013

7x7

Elite sand sculptors at Carve San Francisco

Next week, Carve San Francisco is bringing together world renowned sculptors to do something decidedly low tech by Bay Area standards sculpt sand. But these are not the sand castles of your youth. Each sculpture contains 12 tons (yes, tons!) of sand. The artists will create modern, abstract, surreal, and literal carvings and, were it not for the medium, their work could hold its own in the De Young or SF MOMA. The sculptors, representing Singapore, Canada, The Netherlands, Korea, and the US will be sculpting outside near Sports Basement in the Presidio with the Golden Gate Bridge backdrop in the distance.

Next week, Carve San Francisco is bringing together world renowned sculptors to do something decidedly low tech by Bay Area standards sculpt sand. But these are not the sand castles of your youth. Each sculpture contains 12 tons (yes, tons!) of sand. The artists will create modern, abstract, surreal, and…

September 25, 2013

Yahoo

What brands need to know about storytelling

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast. Last week, more than 150 advertisers, agency executives and tech partners got an early start to their day to learn about storytelling best practices at a thought-provoking San Francisco Bay Area Innovation Group (sfBIG) breakfast session. Yahoo executive director Courtney McKlveen served as the moderator of a lively panel of storytelling experts, which also included: Theo Fanning, Creative Director at Traction Co. James Robinson, Executive Creative Director at Agency 215 And DJ O'Neil, the Founder of HubStrategy

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast. Last week, more than 150 advertisers, agency executives and tech partners got an early start to their day to learn about storytelling best practices at a thought-provoking San Francisco Bay Area Innovation Group (sfBIG) breakfast session.…

September 23, 2013

HOW

Sephora press kit design by Hub Strategy

Fashion editors are a tough crowd. Theyre constantly courted by glamorous luxury brands looking for coverage. So when Sephora wanted to grab the attention of this well-heeled crowd, the company teamed up with Hub Strategy to make a big impression.

And we mean that last part quite literally. The San Francisco agency worked with the beauty retailer to create over-sized 164-inch invitations to join VIB Rouge, an exclusive new membership tier within Sephoras recently refreshed Beauty Insider loyalty program.

Fashion editors are a tough crowd. Theyre constantly courted by glamorous luxury brands looking for coverage. So when Sephora wanted to grab the attention of this well-heeled crowd, the company teamed up with Hub Strategy to make a big impression.

And we mean that last part quite…

September 12, 2013

Academy of Art

Academy sculptors take to the sands of San Francisco

[Pete Vilmur] Sand is the medium for sculptors from the Academy of Art Universitys School of Fine Art in two San Francisco events: Students Jihoon Choi and Seok don Choi will show their skills at Carve San Francisco, October 1620, and Sculpture Chair Lawrence Noble recently unleashed his inner surfer at Outside Lands festival. Carve San Francisco is the citys first-ever international sand sculpture competition. Besides the entries of MFA candidates Jihoon Choi and Seok don Choi, the event will also feature Noble among the competitions judges.

[Pete Vilmur] Sand is the medium for sculptors from the Academy of Art Universitys School of Fine Art in two San Francisco events: Students Jihoon Choi and Seok don Choi will show their skills at Carve San Francisco, October 1620, and Sculpture Chair Lawrence Noble recently unleashed his inner surfer…

September 11, 2013

SF Weekly

SF Carve: Inaugural sand sculpture

San Francisco beaches aren't know for being luxurious getaways like their Southern California and Florida counterparts. Infamously known for being too extreme in wind, fog, and overall cold weather, it's apt that they will be the site for an extreme sports competition. No, it won't be another America's Cup or surfing event; rather, this will be out of the water and onto the beach -- literally.

San Francisco beaches aren't know for being luxurious getaways like their Southern California and Florida counterparts. Infamously known for being too extreme in wind, fog, and overall cold weather, it's apt that they will be the site for an extreme sports competition. No, it won't be another America's Cup…

September 09, 2013

The Bold Italic

Carve San Francisco

Carve SF is the city's first ever international sand sculpture competition. Carve showcases the extreme art of sand sculpting, inviting teams from around the world to sculpt 400 tons of sand into astounding and intricate works of art over five days.

Carve SF is the city's first ever international sand sculpture competition. Carve showcases the extreme art of sand sculpting, inviting teams from around the world to sculpt 400 tons of sand into astounding and intricate works of art over five days.

September 03, 2013

San Francisco Egotist

Carve SF, the first ever international sand sculpture competition - from Hub

It's hard to believe that SF has never had an international sand sculpture competition. It seems like our proximity to great creative talent and the beach would make for the perfect location. Maybe that's why Hub Strategy created Carve SF - which showcases the extreme art of sand sculpting. They've inviting teams from around the world to sculpt 400 tons of sand into astounding and intricate works of art over five days, from October 15th-20th.

Of course it's all for a good cause. Carve San Francisco brings awareness to and raises funds for two non profits, the San Francisco Chapter of Surfrider Foundation and Sustainable Surf. Funds are raised by encouraging visitors to vote with $1 for their favorite sculptures.

Go here to preview the 5 day event schedule. Sounds like it'll be pretty sweet. Can't wait to check it out.

Read more at http://www.thesfegotist.com/news/local/2013/september/3/carve-sf-first-ever-international-sand-sculpture-competition-hub-strateg#k30gpYmdiZdBeQTl.99

It's hard to believe that SF has never had an international sand sculpture competition. It seems like our proximity to great creative talent and the beach would make for the perfect location. Maybe that's why Hub Strategy created Carve SF - which showcases the extreme art of sand sculpting.…

September 03, 2013

Modern Luxury

Normal doesn't play here: Behind the 49ers' new ad campaign

It didnt drop out of the sky or come to Colin Kaepernick in a dream.

"Normal doesnt play here," goes the 49ers' new advertising slogan, which was coined by local advertising firm Hub Strategy on behalf of our almost-defending champions. It'll show up on billboards, on TV spots, in the paper, on sfgate.com, and on Facebook. So how to sum up the identity of a beloved sports franchise in a series of pithy, ad-ready catchphrases? We asked DJ ONeil, CEO and creative director of Hub Strategy, and Ali Towle, Director of Marketing for the 49ers, to let us in on their secrets.

What are you looking for in a new campaign? Excitement? Energy? Towle: On the field, in our coaching staff, and on the business side, were striving to be extraordinary, particularly as we open Levis stadium ... Were really trying to push the envelope ... So its not just that "Normal Doesnt Play Here" fit perfectly with the team, but its also that it fit with the stadium itself and the goals of the 49ers organization and what we hope to mean to Silicon Valley.

So whats innovative about a football team? O'Neil: Not only what the teams currently doing, but if you look back at the teams history, theyve invented the West Coast offense, the shotgun, and I cant confirm this, but I think cheerleading in professional sports was invented by the 49ers. Its an innovative team that plays football in what has to be the most innovative area in America, so its a double entendre that works well on multiple levels.

What slogans didnt make the cut? Towle: The runner-up was Moving Football Forward, which we also felt worked with all the enhancements, the in-stadium experience we want to give our fans, and all that. But Normal Doesnt Play Here had that extra edge that we gravitated toward.

Hub Strategy is responsible for the "Green Collar Baseball" campaign for the A's. Whats your process in thinking about how to pitch a team to the public? O'Neil: You have to look at the DNA of the team. The Athletics are a scrappy team, and their style of play really worked for the slogan. Its really looking at the team itself and finding something that accurately distills them, then expanding from there. But you dont always see that in advertisements: You need to tap into the teams culture and celebrate it.

So how will we know if the new campaign works? Towle: The call to action is that seats are available at Levis Stadium. Its very easy to track this with business, and we do. The kudos and the press and the fan feedback is awesome, we want people to be proud of it, but at the end of the day, we track this as a business.

It didnt drop out of the sky or come to Colin Kaepernick in a dream.

"Normal doesnt play here," goes the 49ers' new advertising slogan, which was coined by local advertising firm Hub Strategy on behalf of our almost-defending champions. It'll show up on billboards, on TV…

August 28, 2013

Surfline

Carve SF - City's first international sand sculpture competition

Carve San Francisco, the city's first ever international sand sculpture competition will be held from October 15th-20th near the Sports Basement in the Presidio. Carve showcases the extreme art of sand sculpting, inviting teams from around the world to sculpt 400 tons of sand into astounding and intricate works of art over five days.

Carve San Francisco, the city's first ever international sand sculpture competition will be held from October 15th-20th near the Sports Basement in the Presidio. Carve showcases the extreme art of sand sculpting, inviting teams from around the world to sculpt 400 tons of sand into astounding and intricate works…

August 22, 2013

PS Print

10 print ad designs by famous marketing agencies

10 Print Ad Designs by Famous Marketing Agencies by Brian Morris on August 22, 2013 in Printing Ever wonder how your designs stack up to the best in the business? You can start by studying ads and marketing materials developed by some of the worlds most famous marketing agencies. To be sure, such agencies have the decades of experience, data and budgets to know what works and what doesnt. That doesnt mean you cant outdo them with your own designs, of course, but it does mean you can learn from their work and apply your own unique style to develop your own advertisements that yield an excellent response rate. Start with the following 10 ad designs by famous marketing agencies.

10 Print Ad Designs by Famous Marketing Agencies by Brian Morris on August 22, 2013 in Printing Ever wonder how your designs stack up to the best in the business? You can start by studying ads and marketing materials developed by some of the worlds most famous marketing agencies. To be sure,…

July 01, 2013

San Francisco Egotist

Hub Strategy launches new work for online tour and travel site Viator

Hub Strategy has just launched new creative for Viator, an online travel experiences company. The campaign touts Viators ability to help people travel like an insider, as opposed to a typical tourist. The campaign launched this month. Print work will run in The New York Times, The New Yorker, United Hemispheres Magazine, and Delta Sky. A flash campaign will run on various sites.

Hub Strategy has just launched new creative for Viator, an online travel experiences company. The campaign touts Viators ability to help people travel like an insider, as opposed to a typical tourist. The campaign launched this month. Print work will run in The New York Times, The New Yorker,…

July 01, 2013

New York Times

Accounts and people of note in the ad industry

Chad Ackley joined Doner, Southfield, Mich., part of MDC Partners, as executive vice president and executive creative director. He succeeds Murray White, who left, the agency said, to return to his hometown of Melbourne, Australia. Mr. Ackley had most recently been group creative director at the San Francisco office of DDB West, part of the DDB Worldwide division of the Omnicom Group. Also at Doner, Karen Cathel and Sam Sefton, creative directors, were promoted to senior vice presidents and group creative directors. BBDO New York, part of the BBDO Worldwide division of the Omnicom Group, was awarded two creative accounts. One, to serve as agency of record in North America for Emirates Airlines, will be handled with a sibling, Atmosphere Proximity, which already handles global duties for Emirates in digital and social media. The previous North American creative agency for Emirates was ISM, Boston, and spending was estimated at more than $30 million. The other creative account awarded to BBDO New York was a new assignment from the New York Road Runners, to help generate awareness of and participation in the ING New York City Marathon on Nov. 3; the marathon last year was called off after Hurricane Sandy. David Berkowitz joined MRY, New York, part of the Publicis Groupe, in a new post, chief marketing officer. He had been vice president for emerging media at 360i, New York, part of Dentsu. Richard Bertodatti Jr. joined CondNast Entertainment, New York, part of the CondNast unit of Advance Publications, in a new post, senior executive director for digital video ad sales. He had been a YouTube video specialist at Google. Brand Activation Assocation, New York, formerly the Promotion Marketing Association, has formed a Licensing Council, to be led by Russ Brown as chairman. Sara Fahim joined the Los Angeles office of SelectNY in a new post, director for strategy. She had most recently been a strategist at Phenomenon Inc. Richard Ferguson joined Engajer, Mountain View, Calif., in a new post, director for sales. He had been senior manager for the Midwest region and the Europe/Middle East/Africa region at YouSendIt, Campbell, Calif. Group SJR, New York and Los Angeles, was acquired by Hill & Knowlton Strategies, New York, part of WPP. Financial terms were not disclosed. Alexander Jutkowitz, managing partner at Group SJR, will also be vice chairman and chief global strategist at Hill & Knowlton Strategies. Suzan Gursoy, who had been serving since February as acting publisher at Adweek, New York, part of Guggenheim Digital Media, was named publisher. Ms. Gursoy had been director for integrated advertising before being named acting publisher upon the departure of the publisher, Erica Bartman, as part of a reorganization. Jim Jackson joined Periscope, Minneapolis, in a new post, vice president and design director for retail and packaging. He had been a managing partner and creative director at BoomIsland, Minneapolis. Jonathan Kreissman joined Robin Leedy & Associates, Mount Kisco, in a new post, vice president for client services. He had most recently been vice president and head of consumer products and lifestyle at Bullfrog & Baum, New York. Luxury Retreats, Montreal, which rents villas, hired Sid Lee, Montreal, as its first global marketing agency to handle duties that had been handled internally and by various agencies on a project basis. Billings were not disclosed. Patrick Moore joined YP, Atlanta, part of Cerberus Capital Management, in a new post, chief strategy and corporate development officer. He had been a partner in the consumer practice at McKinsey & Company. Courtney Pascual joined MeringCarson, Sacramento, Calif., as a senior project manager. She had been an account supervisor at Runyon Saltzman & Einhorn, Sacramento.

Chad Ackley joined Doner, Southfield, Mich., part of MDC Partners, as executive vice president and executive creative director. He succeeds Murray White, who left, the agency said, to return to his hometown of Melbourne, Australia. Mr. Ackley had most recently been group creative director at the San Francisco office…

June 24, 2013

San Francisco Egotist

Hub Strategy wins 49ers account

Hub Strategy just announced that they have been hired by the San Francisco 49ers as their advertising agency of record. They will develop and produce outdoor, television, social, and digital advertising for the 49ers. Not too long ago, I noticed an outdoor campaign that really impressed me, said Ali Towle, Director of Marketing for the San Francisco 49ers. After a little digging, I found out that it was Hubs work. Hub Strategy was invited to pitch for the 49ers along with several other Bay Area agencies and Hub ultimately prevailed. I like that they think strategically first, and then the creative serves the strategy, said Towle. I consider myself a San Franciscan, said D.J. ONeil, Founder and Co-Creative Director at Hub Strategy. My wife and I have lived in the city for more than 20 years; both of our kids were born here; and I think the Bay Area is the center of the universe. When you look at the history of this area, and see the role the 49ers have played well, Ill skip my normal smart-ass comments and tell the truth: Im thrilled.

Hub Strategy just announced that they have been hired by the San Francisco 49ers as their advertising agency of record. They will develop and produce outdoor, television, social, and digital advertising for the 49ers. Not too long ago, I noticed an outdoor campaign that really impressed me, said Ali…

June 17, 2013

USA Today

Athletics identify their success factors: Fun, freedom

OAKLAND - Josh Donaldson tried to suppress his personality when he arrived in the majors with the Oakland Athletics, thinking that as a rookie he was better off being seen and not heard. It wasn't until his second recall from the minors last season, midway through August, that Donaldson decided to let go with his outgoing, sometimes-brash nature a key component of his success figuring he had nothing to lose after batting .153 over his first 28 games. Turns out he need not have worried in the first place. Individuality is not only accepted but encouraged in Oakland's famously loose clubhouse. The A's are up to their goofy antics again, adding a dugout canopy of arms as greeting for home run hitters to their previous assortment of Bernie Leans, hijacked mascot cars, hallway hockey contests and general wackiness. More important, and once again most improbable, they're back among the best clubs in baseball. With Donaldson leading the way offensively in a breakout season, the Athletics' low-budget collection of role players will take a three-game lead in the American League West into today's opener of a four-game series against the second-place Texas Rangers in Arlington, Texas. "Our identity is a bunch of goof-offs who play the game hard and don't care about the stigma of some things that we do being portrayed as bush league," says Brandon Moss, a seven-year veteran on his fourth team who platoons at first base. "We just have fun. It's a game, and winning has made it 10 times more fun." They've done plenty of that. Oakland has a major league-best 99-55 record since July 1, and it has won 22 of its last 29 games to again climb to the top of a division that was supposed to be dominated by the deep-pocketed Rangers and Los Angeles Angels. Both had opening-day payrolls roughly twice the size of the Athletics' $60 million. The club relies on young pitchers four of the five starters were rookies last year and platoons at designated hitter, catcher, first base and the second base-shortstop combination. PLUMBING THE DEPTHS: Sewage seeps into Coliseum clubhouses Manager Bob Melvin said that didn't rankle his players: "They're not a bunch of prima donnas who think they should play every day." The A's don't necessarily win because they might pepper the stands with 3-wood drives before a game, fly remote-control airplanes on the field or wear tiger-striped green-and-gold pants in the clubhouse. Those have been hallmarks of recent clubs, but so has a strong pitching staff, which ranks third in the AL with a 3.64 ERA and has reduced that number to 2.60 in the last 28 games. However, no less a figure than Hall of Famer Rickey Henderson thinks the playful environment helps. "It carries on to the field that you're relaxed," says Henderson, a spring training instructor with his longtime club. "By relaxing, you play better. We put enough pressure on ourselves as it is." After wresting the AL West crown away from the Rangers by winning the last six games of the 2012 season, the A's figured to regress to the mean. And yet the stat-savvy originators of the Moneyball revolution don't seem to understand that concept. Oakland Athletics manager Bob Melvin motivates his bench in the fifth inning against the Seattle Mariners at O.co Coliseum.(Photo: Bob Stanton, USA TODAY Sports) 'Green collar baseball' The completed a sweep of the New York Yankees on Thursday by outlasting them 3-2 in 18 innings, becoming the second team ever to win two home games of at least that length in one season. The A's beat the visiting Angels 10-8 in 19 innings April 29. Last year's Athletics led the majors with 14 walkoff wins, and the marathon victory against the Yankees gave them five this season, tied for second in the AL. They're 14-8 in one-run games, another example of what the A's tout as "Green collar baseball."

OAKLAND - Josh Donaldson tried to suppress his personality when he arrived in the majors with the Oakland Athletics, thinking that as a rookie he was better off being seen and not heard. It wasn't until his second recall from the minors last season, midway through August, that Donaldson…

June 05, 2013

San Francisco Egotist

The latest batch of A's work courtesy of Hub Strategy

In their continuing work for the Oakland A's, Hub Strategy is out with a whole new batch of spots to celebrate that team across the bay (with help from the A's production team for the Cespedes spot). Check 'em out.

In their continuing work for the Oakland A's, Hub Strategy is out with a whole new batch of spots to celebrate that team across the bay (with help from the A's production team for the Cespedes spot). Check 'em out.

April 30, 2013

Interactive Media Awards

Interactive Media Awards winner

pMD website honored as an Outstanding Achievement by Interactive Media Awards.

pMD website honored as an Outstanding Achievement by Interactive Media Awards.

April 30, 2013

The Inspiration Room

USF "Higher Standard" campaign

The University of San Francisco is running a citywide visibility campaign, in San Francisco, as well as in the universitys other branch campus markets: San Jose, Pleasanton, Sacramento and Santa Rosa. The campaign, launched on transit shelters, billboards, taxi tops, Muni sides, online banners and in print, carries on from the work launched in 2012. Each delivery sets out to communicate USFs combination of rigorous academics and Jesuit values, while being an essential part of the San Francisco community. New work includes lines such as, We think the end justifies the means is a stupid saying, Become wildly successful without becoming a jerk no one likes, and Humanity. Justice. Integrity. You know, wild-eyed San Francisco values. The new branch campus headlines include: Your degree is from USF. Your butt is in San Jose, and Same USF, just closer. And less fog. The University is delighted with the response to our Higher Standard Visibility Campaign in partnership with Hub Strategy, said David Macmillan, Vice President for Communications and Marketing at USF. It has been amazing to hear so many members of our target audience actually repeat our ad headlines verbatim and tell us about heated office conversations relating to the campaign.

The University of San Francisco is running a citywide visibility campaign, in San Francisco, as well as in the universitys other branch campus markets: San Jose, Pleasanton, Sacramento and Santa Rosa. The campaign, launched on transit shelters, billboards, taxi tops, Muni sides, online banners and in print, carries on…

April 12, 2013

San Francisco Egotist

Hub Strategy gets "Official Honoree" distinction from the Webby Awards

Hub Strategy has won an Official Honoree distinction from The Webby Awards for the 'Ask Dr. Jim and Bob' Facebook app they created for Blue Shield of California:

According to the International Academy of Digital Arts & Sciences (who presents the award), "With 11,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement."

Congrats to Hub on another well-deserved award.

Hub Strategy has won an Official Honoree distinction from The Webby Awards for the 'Ask Dr. Jim and Bob' Facebook app they created for Blue Shield of California:

According to the International Academy of Digital Arts & Sciences (who presents the award), "With 11,000 entries received from all 50…

March 05, 2013

San Francisco Egotist

Hub Strategy featured in March/April issue of Communication Arts

Here's a nice story on SF's own Hub Strategy. They're featured in the March / April 2013 issue of Communication Arts. For those who don't subscribe, you can read the article here.

Here's a nice story on SF's own Hub Strategy. They're featured in the March / April 2013 issue of Communication Arts. For those who don't subscribe, you can read the article here.

February 27, 2013

San Francisco Egotist

Hub Strategy's A's spots are already here

Here's the newest spot from Hub Strategy for the Oakland A's. Still the same funny stuff as previous years.

Here's the newest spot from Hub Strategy for the Oakland A's. Still the same funny stuff as previous years.

February 26, 2013

San Francisco Egotist

Hub Strategy wins 6 awards from HOW magazine

For the fifth year in a row, Hub Strategy has received awards from HOW Magazine. When I received several congratulatory emails from HOW, one after another, I was positive it was an error on their part. Apparently, it was not. We definitely feel honored to have so many pieces recognized across so many categories this year, said Peter Judd, Creative Director at Hub. The work will appear in the March 2013 and July 2013 issues of HOW magazine: Chevys Website (HOW Interactive Design Awards, Merit Winner) Chevys Menus (HOW International Design Awards, Outstanding Achievement Winner) SnowBash Logo (HOW International Design Awards, Merit Winner) Chevys Cantina Poster Series (HOW International Design Awards, Merit Winner) Chevys - Bathroom Poster Series (HOW International Design Awards, Merit Winner) University of San Francisco Outdoor Campaign (HOW International Design Awards, Merit Winner) Huge congrats to HUB for their awards.

For the fifth year in a row, Hub Strategy has received awards from HOW Magazine. When I received several congratulatory emails from HOW, one after another, I was positive it was an error on their part. Apparently, it was not. We definitely feel honored to have so many pieces…

February 18, 2013

Wired UK

The quirky world of competitive snow carving heads to California

The weekend at Northstar ski resort in Truckee, California, is beautiful, sunny, and around zero degrees Celcius. For eight teams of snow carvers from around the world, though, it's terrible -- the melty snow is sloppy, hard to carve, and even dangerous. Teams of three from Finland, Japan, Germany, Canada, and the US were selected from more than 40 applicants for the inaugural Carve Tahoe, a five-day competition to hew works of art from four-metre-high, 18-tonne blocks of snow. But despite the bad snow, the teams rely on decades of experience, handcrafted tools, and creative techniques to fashion their massive sculptures. The team members are sculptors and artists and designers, but also doctors and lawyers. Though they spend weeks each year carving, nobody makes a living doing it. "Everyone seems to have their own method of doing things," says Team Wisconsin's Mark Hargarten. "It's amazing how different they are." The Wisconsin team uses a grid system for their carving -- a Native American wearing an eagle costume, its feathers turning to flames, called "Dance of the Firebird". The polyurethane model they built is scaled so 1.3cm equals 30cm on the finished snow sculpture. They cut a copy of the model in four, and covered each section with clay, sectioned in 1.3cm increments. They etch corresponding lines in the snow, 30cm to a side, and they peel off one piece of clay, carve the part of the sculpture they can see, and move on to the next. "You never get lost using the method," says Dan Ingebrigtson, a professional sculptor from Milwaukee. "Three or four guys can work from different angles, and meet in the middle." Wisconsin's got several other strategies behind their carving as well. From the south, it looks like they haven't even started; they left the southern side of the block intact to protect the rest of it from the sun, and the wall has been decimated by the heat. More than 20 percent of its thickness has melted by Sunday night, three days in. After the sun goes down, the team is hollowing out the interior of the structure, so it will freeze faster overnight. Other teams are relying on nighttime freezing as well. A team partly from the US and partly from Canada carves spires from blocks they removed from the sculpture, and plans to attach them to the top of their sculpture, "The Stand," which incorporates four interwoven trees. They'll use melty snow pulled from the middle of the block right when the sun goes down to cement the tops onto the trees, says team member Bob Fulks from the top of a stepladder as he cuts away at the sculpture with an ice chisel. Fulks' team is leaving Tahoe after the competition to go straight to Whitehorse, in the Yukon, for another competition, where he anticipates no problems with warm weather. "It's a good gig, you can travel all over the world doing it," he says. "You go around and see the same people." Many of the carvers know each other from previous competitions. "We've sculpted with almost everybody here before," says Team Idaho-Dunham's Mariah Dunham, who is working on "Sweet House (of Madness)" with her mother, Barb. The creation is a beehive, with the south side as the exterior, and the north side (intentionally placed out of the sun) as a representation of the comb, including hexagonal holds that perforate all the way to the hollow interior.

The weekend at Northstar ski resort in Truckee, California, is beautiful, sunny, and around zero degrees Celcius. For eight teams of snow carvers from around the world, though, it's terrible -- the melty snow is sloppy, hard to carve, and even dangerous. Teams of three from Finland, Japan, Germany,…

December 18, 2012

Los Angeles Times

Snow art and a fantasy land

Snow carvers from around the world will call North Lake Tahoe home Feb. 8-13, for the first-ever Carve Tahoe competition.

Snow carvers from around the world will call North Lake Tahoe home Feb. 8-13, for the first-ever Carve Tahoe competition.

December 16, 2012

First Tracks

Carve Tahoe to transform snow into art

North Lake Tahoe, CA/NV - Prestigious snow carvers from around the world will call North Lake Tahoe home Feb. 8-12, 2013 for the regions first-ever Carve Tahoe competition, with the judging take place Feb. 13. The weeklong international snow sculpture contest is specifically geared for spectators who will view firsthand 20-ton blocks of pure snow shaped and carved into breathtaking masterpieces. The competing teams are the best of the best selected from the events top applicants and representing more than 20 countries. Lawrence Nobel, the lead judge of Carve Tahoe, is an award-winning sculptor and illustrator who previously designed a Gold Medal for the 1984 Olympics and created George Lucas Yoda Sculpture in the Presidio of San Francisco.

Snow sculpture in Ottawa, Canada (file photo: QUOI Media Group) This is a unique opportunity to introduce our visitors and local residents to the extreme and rugged art challenge of snow sculpting at a destination that celebrates all things snow, said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. We are proud to host these illustrious and celebrated carvers in North Lake Tahoe.

Northstar California Resort is also eager to present the first Carve Tahoe.

Were thrilled to host Carve Tahoe at Northstar this winter, said the ski resorts Director of Village and Base Area Operations, Nadia Guerriero. The Village at Northstar is an ideal location to showcase these incredible snow sculptures. Our guests are going to love watching the snow come to life in such a unique way, and seeing the work of these talented artists in person.

While the highlight of Carve Tahoe is the talent and skill of the carvers from Finland, Germany, Japan, Russia, Canada and the United States, charitable donations also play a key role. According to event organizers, every dollar donated per spectator per vote will go directly to a local non-profit.

For more details about Carve Tahoe, click to www.carvetahoe.com.

North Lake Tahoe, CA/NV - Prestigious snow carvers from around the world will call North Lake Tahoe home Feb. 8-12, 2013 for the regions first-ever Carve Tahoe competition, with the judging take place Feb. 13. The weeklong international snow sculpture contest is specifically geared for spectators who will view firsthand 20…

December 11, 2012

One Club

Hub recognized by the One Show

Hub Strategy was named a finalist in the One Show's Interactive competition. Their entry, a website designed for the medical software company pMD, will now move onto final judging where it will be competing for a bronze, silver, or gold One Show Pencil.

Hub Strategy was named a finalist in the One Show's Interactive competition. Their entry, a website designed for the medical software company pMD, will now move onto final judging where it will be competing for a bronze, silver, or gold One Show Pencil.

November 28, 2012

Communication Arts

Viator brand campaign

Hub Strategy, the San Francisco-based integrated creative agency, developed this campaign for Viator, Inc., a travel company with more than 10,000 pre-screened, worldwide tours and activities. Based on the concept that not even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt wants to be identifiable as a tourist, the campaign focuses on Viators expertise with helping people travel less like tourists and more like insiders. Jason Rothman/Jen Hartford, designers; Leona Frey/Linda Birkenstock, writers; DJ O'Neil/Peter Judd, creative directors; Jason Rothman, associate creative director; Jeppe Paustian, CG artist; Armand Tam, Flash designer. www.hubstrategy.com www.viator.com

Hub Strategy, the San Francisco-based integrated creative agency, developed this campaign for Viator, Inc., a travel company with more than 10,000 pre-screened, worldwide tours and activities. Based on the concept that not even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt wants to be identifiable…

October 16, 2012

Austin Egotist

Hilarious disembodied heads for Blue Cross health insurance

Blue Cross Blue Shield of California and SF's Hub Strategy have some great copywriting behind them in these new ads. The heads were used before by the previous agency but, DJ O'Neil, Founder and Creative Director at Hub said "We thought we'd try to dial up the humor a bit, as well as remind people that Blue Shield of California is a not-for profit company, and the good things that come from that."

Really funny stuff.

Wink

Blue Cross Blue Shield of California and SF's Hub Strategy have some great copywriting behind them in these new ads. The heads were used before by the previous agency but, DJ O'Neil, Founder and Creative Director at Hub said "We thought we'd try to dial up the humor a…

October 16, 2012

San Francisco Egotist

Hub recognized in HOW magazine logo contest

Hub Strategy was named one of the Top 10 for HOW Magazine's Fourth Annual Logo Design Award Competition. The winning logo was created for Hub's inaugural event, SnowBash, a three-day party the agency held in March 2012 in Squaw Valley. Hub's winning design was selected from more than 1,000 global entries. Congrats on the win.

Hub Strategy was named one of the Top 10 for HOW Magazine's Fourth Annual Logo Design Award Competition. The winning logo was created for Hub's inaugural event, SnowBash, a three-day party the agency held in March 2012 in Squaw Valley. Hub's winning design was selected from more than 1,000 global entries. Congrats…

October 10, 2012

Communication Arts

pMD, Web Pick of the Day

Software for doctors. Moving away from the typical staid seriousness of communication in the medical industry, this site incorporates a revamped logo, intricate cut-paper illustrations, testimonials and a sense of humor.

Software for doctors. Moving away from the typical staid seriousness of communication in the medical industry, this site incorporates a revamped logo, intricate cut-paper illustrations, testimonials and a sense of humor.

September 27, 2012

Under Consideration

Chevy's menus featured on "Art of the Menu"

If youve been to one Tex-Mex restaurant, youve been to them all. But Chevys isnt Tex-Mex, its Fresh-Mex, which means its menu is full of charming iconography you wouldnt mind getting fresh with.

If youve been to one Tex-Mex restaurant, youve been to them all. But Chevys isnt Tex-Mex, its Fresh-Mex, which means its menu is full of charming iconography you wouldnt mind getting fresh with.

September 25, 2012

San Francisco Egotist

Hub Strategy breaks new work for Blue Shield

If you watched the Emmys the other night, you may have seen Hub Strategy's new campaign for Blue Shield of California. Hub won the assignment this summer. The ads build on Blue Shield's campaign with its former agency. "Creatively, the floating heads are a great place to work from - so we didn't want to change it just to change it," said DJ O'Neil, Founder and Creative Director at Hub. "We thought we'd try to dial up the humor a bit, as well as remind people that Blue Shield of California is a not-for profit company, and the good things that come from that."

If you watched the Emmys the other night, you may have seen Hub Strategy's new campaign for Blue Shield of California. Hub won the assignment this summer. The ads build on Blue Shield's campaign with its former agency. "Creatively, the floating heads are a great place to work from…

September 19, 2012

Adweek

ADDY Gold 2012 winners in some of the major categories

When it comes to the ADDY Awards, its not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertiserswhether theyre local, regional or national. This year, ADDY gold was bestowed on some well-known spotssuch as Allstates Mayhem and VWs little Darth Vaderas well as some less famous but equally creative campaigns. In all, 83 Gold ADDYs were awarded at the 2012 National ADDY Awards, held on June 5 in the Austin Grand Ballroom inside of the Hilton Austin. Here are some of the winners in the major categories.

When it comes to the ADDY Awards, its not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertiserswhether theyre local, regional or national. This year, ADDY gold was bestowed on some well-known spotssuch as Allstates Mayhem and VWs little Darth…

September 05, 2012

San Francisco Egotist

New Hub Strategy work for USF

We loved the initial Hub Strategy campaign for the University of San Francisco, and now they're out with more executions. "For this round," said D.J. O'Neil, Creative Director of Hub Strategy, "we dialed up the emphasis that USF puts on the combination of rigorous academic standards and ethics and values."

We loved the initial Hub Strategy campaign for the University of San Francisco, and now they're out with more executions. "For this round," said D.J. O'Neil, Creative Director of Hub Strategy, "we dialed up the emphasis that USF puts on the combination of rigorous academic standards and ethics…

September 05, 2012

San Francisco Egotist

Hub Strategy helps you not look like a tourist

It's so easy to tell the tourists in SF. They're all the ones wearing shorts in June. And as much as we all laugh at the tourists, we certainly don't want to look like one when we travel. Enter Hub Strategy and their new print and online campaign for Viator, a website with more than 10,000 pre-screened tours and activities around the world. "Even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt doesn't like to be thought of as a tourist," said DJ O'Neil, Founder/Creative Director at Hub. "Viator helps people travel less like a tourist, and more like an insider." The campaign will run through the rest of the year in publications and sites such as The New York Times, National Geographic Traveler, and Travel & Leisure.

It's so easy to tell the tourists in SF. They're all the ones wearing shorts in June. And as much as we all laugh at the tourists, we certainly don't want to look like one when we travel. Enter Hub Strategy and their new print and online campaign for…

August 21, 2012

Adland

Oakland A's - Scott Hatteberg "Bobblehead" TV spot

August 21, 2012

San Francisco Egotist

Hub Strategy makes medical software fun

Admit it. When you think medical advertising, you think boring at best and bleeding eyes at worst. Now get even more niche - medical software advertising.

But before you jump out a window just thinking about it, check out the new website from Hub Strategy for pMD. Hub revamped the company logo and app icon, and worked with illustrators in Lucca, Italy who were chosen for their beautifully intricate cut-paper illustrations.

The result is an awesome site in a category filled with bad stock photos of old men in white coats.

Admit it. When you think medical advertising, you think boring at best and bleeding eyes at worst. Now get even more niche - medical software advertising.

But before you jump out a window just thinking about it, check out the new website from Hub Strategy for pMD.…

July 23, 2012

San Francisco Egotist

And the hits just keep on coming from the A's and Hub Strategy

More in this year's hands-down winner for local sports team advertising.

Giants? What happened this year? Niners? We're expecting something bigger and better than this. And Warriors? Ah, who are we kidding? The Warriors haven't done decent advertising in decades if ever.

More in this year's hands-down winner for local sports team advertising.

Giants? What happened this year? Niners? We're expecting something bigger and better than this. And Warriors? Ah, who are we kidding? The Warriors haven't done decent advertising in decades if ever.

July 18, 2012

San Francisco Egotist

Hub wins two gold national ADDY's

We've been reporting on local agencies that have won at Cannes. Now here's another big local win - this time at the ADDYs. Hub Strategy has won two Gold 2012 National ADDY Awards for their Oakland A's 'Green Collar Baseball' Campaign 2011. There were over 41,000 Addy entrants and just 15 Gold Addy's awarded for Television at the National level. "It's kind of a long road to winning at the national level - first you've got to bribe the judges at the local level, then bribe them at the regional level, before finally being allowed to bribe them at the national level," said DJ O'Neil, Creative Director and Founder at Hub. "It's a lot of work (and money) in a very, very competitive category - so we're obviously pretty fired up." Hub has done the A's campaigns for three years straight, and to date has garnered nine Addy's (four local Silvers, three regional Golds, and now two national Golds), 16 Telly's, one HOW International Design Award, and five National Sports Forum ADchievement awards, including Best Television campaign in the country.

We've been reporting on local agencies that have won at Cannes. Now here's another big local win - this time at the ADDYs. Hub Strategy has won two Gold 2012 National ADDY Awards for their Oakland A's 'Green Collar Baseball' Campaign 2011. There were over 41,000 Addy entrants and just 15 Gold Addy's…

June 11, 2012

Communication Arts

Oakland A's campaign

San Francisco integrated creative agency, Hub Strategy, recently revealed new work for major league baseball team the Oakland As. Its the third year of the well-received Green Collar Baseball campaign and the new design replaces the Athletic-tape-themed campaign of 2010 and 2011. Hub used bold color, typography, texture and, as Chemistry proves, a lighthearted approach to team dynamics. The campaign includes transit advertising, radio, TV and out-of-home.

San Francisco integrated creative agency, Hub Strategy, recently revealed new work for major league baseball team the Oakland As. Its the third year of the well-received Green Collar Baseball campaign and the new design replaces the Athletic-tape-themed campaign of 2010 and 2011. Hub used bold color, typography, texture and, as Chemistry…

June 06, 2012

San Francisco Egotist

Sell your old Apple stuff - thanks to Hub Strategy

You might not want to think about all that old Apple stuff you have sitting in a drawer somewhere. We've got a few iPhones, multiple iPods and one of those green iMacs. Well a new campaign for Glyde from Hub Strategy shows you the way to get rid of that old tech for good cash. "We've done some other stuff for Glyde - they're a lot of fun to work with because they really appreciate how hard it is to get people to even notice you at all," said DJ O'Neil Founder/Creative Director at Hub. "They're not really scared of anything if it means getting people's attention and connecting with them."

You might not want to think about all that old Apple stuff you have sitting in a drawer somewhere. We've got a few iPhones, multiple iPods and one of those green iMacs. Well a new campaign for Glyde from Hub Strategy shows you the way to get rid of…

May 30, 2012

Communication Arts

University of San Francisco visibility campaign

Local ad agency Hub Strategy recently unveiled the first-ever visibility campaign to increase awareness and recognition of San Francisco institution, University of San Francisco. The citywide campaignlaunched on transit shelters, billboards, taxi tops, Muni sides, online banners and in local papersleans on San Francisco as a major part of the messaging and design while steering clear of typical tourist imagery. Focused on offering a unique perspective, the background photographs were taken around San Francisco and coupled with clever headlines that get the schools Jesuit messaging across in a fun, unexpected way. Its an edgy, contemporary and unexpected campaign that communicates that USF offers more than just a good education.

Local ad agency Hub Strategy recently unveiled the first-ever visibility campaign to increase awareness and recognition of San Francisco institution, University of San Francisco. The citywide campaignlaunched on transit shelters, billboards, taxi tops, Muni sides, online banners and in local papersleans on San Francisco as a major part of…

May 07, 2012

San Francisco Egotist

More Hub Strategy/Oakland A's work - "Cannon Arm"

Still funny. Still focused on the players. We love it.

Still funny. Still focused on the players. We love it.

April 11, 2012

Communication Arts

Chevys Fresh Mex rebrand

Twenty-five years ago Chevys set the standard for fresh border cantina cuisine; years later and after changes in ownership, the brand had lost its fresh look and feel. The new management decided it was time to reinject fun back into the chain. San Francisco agency Hub Strategy, with consulting group Results Thru Strategy, revitalized the brand with a complete overhaul, rediscovering the restaurants irreverent voice and core creative. Asked to look at all kinds of places in the restaurants where customers could be engaged through design and writing, the team applied a recharged voice to food drink menu design, in-store banners and posters, the website and Facebook page, server uniforms and even the little rings around the napkins. (They even rewrote and redesigned the mandated Employees must wash hands signs in the restrooms. And its all pretty darn funny. The redesign is made up of hand-placed woodblock type and custom illustration, all framed in an aged look with a color palette inspired by Mexican border cantinas. The new design elements launched in Sacramento pilot stores in January.

Twenty-five years ago Chevys set the standard for fresh border cantina cuisine; years later and after changes in ownership, the brand had lost its fresh look and feel. The new management decided it was time to reinject fun back into the chain. San Francisco agency Hub Strategy, with consulting…

April 02, 2012

Agency Spy

The truth is out there - at least when it comes to the Slingbox

Calling, Mulder, Scully, Ripley or anyone whos dealt with aliens as the extraterrestrial bunch are apparently behind the making of TV streaming media device Slingbox according to this ha-ha clip from San Franciscos Hub Strategy. Well, the guy you see as noted is Blake Krikorian, the inventor of the Slingbox, co-founder/CEO of Sling Media, a board member of partner Amazon and now, a thespian.

Calling, Mulder, Scully, Ripley or anyone whos dealt with aliens as the extraterrestrial bunch are apparently behind the making of TV streaming media device Slingbox according to this ha-ha clip from San Franciscos Hub Strategy. Well, the guy you see as noted is Blake Krikorian, the inventor of the…

April 02, 2012

San Francisco Business Times

USF launches first 'visibility' ad campaign

SAN FRANCISCO, April 2, 2012 /PRNewswire/ -- The University of San Francisco (USF) today unveiled the Higher Standard Campaign, its first-ever visibility advertising campaign focused on increasing recognition of the university's distinctiveness in the city of San Francisco. The Higher Standard Campaign consists of 14 short, provocative headlines that emphasize USF's commitment to academic excellence, service, and a passion for justice, as well as its deep ties to the city of San Francisco. Black and white photos taken around the city of San Francisco will serve as the background to the bold headlines. The ads will appear on the sides of buses, billboards, news racks, taxi tops, transit shelters, and wallscapes in downtown San Francisco. "The University of San Francisco is the city's first university, and it has been a vital part of this community for 157 years," said USF President Stephen A. Privett, S.J. "As our home city has grown into one of the world's most dynamic and entrepreneurial, so too have we grown with it. Our distinct brand of Jesuit education instills a passion for justice into our graduates, who have made their mark in San Francisco and beyond. We've chosen to let our accomplishments speak for themselves, but now there are too many great things happening at USFit's time to celebrate and share our stories more publicly." "Both our research and anecdotal accounts tell us that too many in our own city don't know about the quality of the university's academic programs or what sets us apart from other universities," said David Macmillan, USF's vice president for communications. "These ads call attention to our high standards and our values, as well as our special relationship with the city whose name we proudly bear. Our aim is for San Franciscans to get this message and, going forward, to recognize our logo and tag-line, Change the World from Here." USF partnered with Hub Strategy, a mid-sized independent advertising agency in San Francisco's Presidio, to provide the creative voice for the campaign. To maximize exposure, the campaign will run in April and May, with a second phase planned for September and Octoberthe months when the largest number of people are outdoors.

SAN FRANCISCO, April 2, 2012 /PRNewswire/ -- The University of San Francisco (USF) today unveiled the Higher Standard Campaign, its first-ever visibility advertising campaign focused on increasing recognition of the university's distinctiveness in the city of San Francisco. The Higher Standard Campaign consists of 14 short, provocative headlines that emphasize USF's commitment…

March 12, 2012

San Francisco Egotist

Hub Strategy Redesigns Chevys Fresh Mex

After 25 years in business, restaurant chain Chevys Fresh Mex needed a fresh start according to the folks at San Franciscos Hub Strategy, who were tasked by the brand with helping bring back [its mojo. As a result, Hub overhauled Chevys somewhat tacky design, creating a support menu, engagement strategies and an overall new brand tone. If you want to see the difference, below is a before and after Chevys menu comparison. Hub, with the help of consulting group Results Thru Strategy, created several pieces of messaging inspired by Mexican border cantinas that were created with hand-placed woodblock type and custom illustration. Notice the difference? We can dig the makeover and the aim for Mexican authenticity, but not sure if this is enough of a lure to visit Chevys Times Square tourist trap location any time soon.

After 25 years in business, restaurant chain Chevys Fresh Mex needed a fresh start according to the folks at San Franciscos Hub Strategy, who were tasked by the brand with helping bring back [its mojo. As a result, Hub overhauled Chevys somewhat tacky design, creating a support menu, engagement strategies…

March 02, 2012

San Francisco Egotist

Hub Strategy is throwing a party - SnowBash at Squaw Valley

Hub Strategy has now entered the party-throwing business by kicking off their first event, SnowBash - a three-day party on St. Patrick's Weekend, full of snow sports and music in Squaw Valley). "Really fun events are a great way to connect brands with people, and that's exactly what we're doing with SnowBash", said DJ O'Neil, founder and Creative Director at Hub. "Plus, now we get to include skiing and drinking in Squaw Valley as a legitimate tax write-off." SnowBash begins Friday March 16 at the KT Base Bar at Squaw Valley USA and includes everything from DJs and a special showing of Discovery Channel's Frozen Planet, to a chance to ski with Olympic gold medalist Johnny Mosley. Sound like a great time. And if Hub is throwing it, you know it'll be fun.

Hub Strategy has now entered the party-throwing business by kicking off their first event, SnowBash - a three-day party on St. Patrick's Weekend, full of snow sports and music in Squaw Valley). "Really fun events are a great way to connect brands with people, and that's exactly what we're…

January 26, 2012

Dwell

Hub Strategy featured in Dwell for Sea Shepherd prints

This series of great, graphically inclined (and affordable!) artworks from The Utility Collective and Hub Strategy that features oceanic scenes printed on plywood. A portion of the proceeds from these pieces goes to Sea Shepherd, a non-profit marine wildlife conservation group. Good art for a good causewhat more can you ask? There are four different scenesa seahorse, two different whales, and a shark (to which I'm partial)all available at The Utility Collective's online shop.

This series of great, graphically inclined (and affordable!) artworks from The Utility Collective and Hub Strategy that features oceanic scenes printed on plywood. A portion of the proceeds from these pieces goes to Sea Shepherd, a non-profit marine wildlife conservation group. Good art for a good causewhat more can…

January 10, 2012

San Francisco Egotist

Hub Strategy gives us a kick in the balls

Hub Strategy is out with a new TV spot for Glyde.com - a website that allows video gamers to sell their used games for more money than retail giant GameStop. The spot, which was shot at an actual county fair, features a man in a booth, allowing several people to kick him in the crotch for eight dollars. After he's squarely kicked in the crotch, he recovers, and yells to the crowd: "Still better than GameStop!" The TV spot is a cut from a longer video piece. You can see both below.

Hub Strategy is out with a new TV spot for Glyde.com - a website that allows video gamers to sell their used games for more money than retail giant GameStop. The spot, which was shot at an actual county fair, features a man in a booth, allowing several…

January 10, 2012

San Francisco Egotist

Hub Strategy creates prints to benefit Sea Shepherd

Hub Strategy has partnered with The Utility Collective to design their first-ever consumer product: four different ready-to-hang pieces printed on 12-inch x 18-inch maple veneer wood panels to support Sea Shepherd Conservation Society. These are being sold on The Utility Collective website and plans are underway to sell the product at retail. Ten dollars from the sale of each piece will be directly donated to Sea Shepherd. "This project was a uniquely gratifying one," said Peter Judd, design director at Hub. "By combining our illustration talents with Eric's product design experience we were able to create a fun line of products for a good organization we both wanted to support."

Hub Strategy has partnered with The Utility Collective to design their first-ever consumer product: four different ready-to-hang pieces printed on 12-inch x 18-inch maple veneer wood panels to support Sea Shepherd Conservation Society. These are being sold on The Utility Collective website and plans are underway to sell the…

December 02, 2011

San Francisco Egotist

Hub Strategy makes the HOW design annual again

Congrats to Hub Strategy for being included in HOW's International Design Annual for the fourth year in a row for some killer shadowboxes they created to launch the Windows Phone 7. Hub worked with over 30 designers, artists, craftsmen, woodworkers and doll makers from San Francisco to Rhode Island to create 68 custom shadowboxes for top bloggers across the United States. In each box there was a hand-sewn "Me" doll resembling the blogger along with miniature representations of the blogger's topic of interest: from a tiny chef hat to mini game console, measuring tape to lipstick. "I've been entering this design annual for as long as I can remember and to now be celebrating four consecutive years of making it in feels like quite an accomplishment," said Peter Judd, Design Director.

Congrats to Hub Strategy for being included in HOW's International Design Annual for the fourth year in a row for some killer shadowboxes they created to launch the Windows Phone 7. Hub worked with over 30 designers, artists, craftsmen, woodworkers and doll makers from San Francisco to Rhode Island to create 68…

November 11, 2011

San Francisco Egotist

The SF Egotist proudly presents ONCE

11 of San Francisco's greatest creative minds walk into a bar. No, it's not the start of a joke. It's ONCE - a one time, once-in-a-lifetime gathering of the city's most creative people, brought to you by us, the SF Egotist. For one night, in one secret location, we gathered together the likes of Rich Silverstein, Co-Chairman/Co-Founder of Goodby Silverstein & Partners; Scott Duchon, Chief Creative Officer at twofifteenmccann; Stephen Goldblatt, Executive Creative Director at Evolution Bureau; Ron Lim, Creative Director at ATTIK; Tommy Means, Founding Partner of Mekanism; DJ ONeil, Chief Executive Officer at Hub Strategy; PJ Pereira, Chief Creative Officer at Pereira & ODell; Rob Price, Executive Creative Director at Eleven Inc.; Kevin Roddy, Chairman and Chief Creative Officer at Publicis & Hal Riney; Steve Stone, Executive Creative Director at Heat; and Paul Venables, Founder and Creative Director of Venables Bell & Partners. Then we sat back and let our city's most-estemed creatives talk, in an open-forum roundtable, about anything and everything regarding creativity. Trust us when we say this is the most epic knowledge dropping we've ever seen - and in our 10-part series there's something for literally everyone who works in advertising. It's insight that most of us would never otherwise hear. Starting this Monday the 14th, we'll be releasing 2 new videos per day for a week. We can't tell you how excited we are to show this to you. We also need to give HUGE, massive props to all our esteemed guests, Pereira & O'Dell, Mekanism, Makeshift Collective, Austin Chu and Ronnie Higgins. Without their amazingly generous donation of time, location, equipment and overall awesomeness, this never would have happened. They all rock to a degree we can't fully communicate. Enjoy the trailer and get excited for Monday. Because it only happens ONCE.

11 of San Francisco's greatest creative minds walk into a bar. No, it's not the start of a joke. It's ONCE - a one time, once-in-a-lifetime gathering of the city's most creative people, brought to you by us, the SF Egotist. For one night, in one secret location, we gathered…

November 09, 2011

Communication Arts

Hub Strategy featured in Communication Arts Advertising Annual

Communication Arts featured Hub Strategy for their work on the Walt Disney Family Museum Campaign. The work focused on little-known vignettes about Walt Disneys life to intrigue and educate people about the museum. The museum was founded by his daughter in order to expose the world to all of the things her father did that most people never knew about. The campaign ran on street pole banners, on Muni and cable car sides in San Francisco and as online banners. You can see the work in the Exhibit section of the November/December issue- on stands now. The work was also featured a few months ago in their online exhibit for your viewing pleasure.

Communication Arts featured Hub Strategy for their work on the Walt Disney Family Museum Campaign. The work focused on little-known vignettes about Walt Disneys life to intrigue and educate people about the museum. The museum was founded by his daughter in order to expose the world to all of…

October 14, 2011

San Francisco Egotist

Hub Strategy beats out 14(!) agencies for the USF account

The University of San Francisco (USF) recently selected Hub Strategy, the San Francisco-based creative agency, as its agency of record. Hub was selected in what must have been a hell of a pitch process - 14 firms were involved.

We chose Hub because Hub Strategy has an ideal skill set to help bring public recognition to the university's differentiating combination of San Francisco advantages, higher standards, and passion for justice, said David Macmillan, USF Vice President, Office of Communications and Marketing.

Years ago, I taught as an adjunct professor at USF, said DJ ONeil, Hub founder, so, for me personally, the chance to work with USF again is really exciting. Congrats to Hub on the local account win.

The University of San Francisco (USF) recently selected Hub Strategy, the San Francisco-based creative agency, as its agency of record. Hub was selected in what must have been a hell of a pitch process - 14 firms were involved.

We chose Hub because Hub Strategy has an ideal…

October 14, 2011

Coloribus

Hub Strategy tapped by Sega for new M-Rated Kinect game Rise of Nightmares

Hub Strategy, the San Francisco-based creative agency, was selected by SEGA of America, Inc. to quickly create, from conception to delivery, four spots in less than eight weeks for their first M-rated Kinect video game Rise of Nightmares. Hub Strategy created three M-rated spots for the internet and a PG-rated version for television.

Unlike the family-friendly games released in the past for Kinect for Xbox360, Rise of Nightmares is clearly intended for a mature audience. SEGA wanted to promote the game in a more humorous way than expected.

Because this is the first M-rated Kinect game, we thought it would be great to show the contrast between this and the typical family-friendly Kinect games in the market, said DJ ONeil, Hub Founder/Creative Director. We decided to use a zombie as their spokesman and anchor all of the creative with him. He was just like every other happy, cheesy t.v. pitchmanbut he was dead; complete with creepy eyes and rotting face and hands.

The four spots were filmed in two days and the first spot was delivered within one week. One scene was even filmed in the kitchen of Hub Strategy.

Having a production company within Hub is a big helpfrom creative control to timing to budget, said ONeil who directed all the spots, as well as co-starred in the behind-the-scenes videos.

Hub Strategy, the San Francisco-based creative agency, was selected by SEGA of America, Inc. to quickly create, from conception to delivery, four spots in less than eight weeks for their first M-rated Kinect video game Rise of Nightmares. Hub Strategy created three M-rated spots for the internet and a…

October 06, 2011

More About Advertising

Sega and Hub Strategy find a gory solution for launch of new video game

Via a well-spoken zombie zombie in a suit, naturally. San Francisco agency Hub Strategy and client Sega have produced this ingenious solution to the problem of selling M-rated video game ‘Rise of nightmares’ (only for adults, 17 or over) on Microsoft’s Xbox 360 Kinect to a wider market with these spots. Selling ‘good old-fashioned violence and gore.’ Zombies, and their more fragrant cousins vampires, have taken over the film and TV industry of course. How long will it be before we see them fronting an ad for Daz?

Via a well-spoken zombie zombie in a suit, naturally. San Francisco agency Hub Strategy and client Sega have produced this ingenious solution to the problem of selling M-rated video game ‘Rise of nightmares’ (only for adults, 17 or over) on Microsoft’s Xbox 360 Kinect to a wider market with these spots.…

October 03, 2011

San Francisco Egotist

Hub Strategy goes all zombie on us for new Sega XBOX Kinect game

Forget the karaoke and dancing games that are so prevalent with the XBOX Kinect - let's get to some real gaming with the first Mature-Rated Kinect game on the market - Sega's "Rise of Nightmares." “Because this is the first M-rated Kinect game, we thought it would be great to show the contrast between this and the typical family-friendly Kinect games in the market,” said DJ O’Neil, Hub Founder/Creative Director. “We decided to use a zombie as their spokesman and anchor all of the creative with him. He was just like every other happy, cheesy TV pitchman—but he was dead; complete with creepy eyes and rotting face and hands.”

Forget the karaoke and dancing games that are so prevalent with the XBOX Kinect - let's get to some real gaming with the first Mature-Rated Kinect game on the market - Sega's "Rise of Nightmares." “Because this is the first M-rated Kinect game, we thought it would be great to…

September 23, 2011

San Francisco Egotist

Hub Strategy wins two HOW magazine awards for their pro bono work

Congrats to Hub Strategy for winning two HOW Magazine awards - one for their Sea Shepherd t-shirts (pictured below) and one for their Leukemia and Lymphoma Society logo. Nice work guys.

Congrats to Hub Strategy for winning two HOW Magazine awards - one for their Sea Shepherd t-shirts (pictured below) and one for their Leukemia and Lymphoma Society logo. Nice work guys.

September 06, 2011

Wired

10 game trailers that rocked PAX Prime

Wired Magazine featured 10 game trailers that got their attention at the recent PAX Prime Event. The Rise Of Nightmares trailer, created by SF agency Hub Strategy, made the top of the list. Here's what Wired had to say: The biannual Penny Arcade Expo is a convention where gamers may do whatever they please. Want to watch chiptune artists in concert? Bring some earplugs. Want to hear game developers speak on panel discussions? You're covered. Or, you could just — stay with me, here — play some of the hottest new and upcoming videogames on display. In case you missed the most recent PAX, held last weekend in Seattle, here are many of the new game trailers, behind-the-scenes videos and gameplay footage excerpts released by publishers during the three-day expo. With Microsoft taking over a huge chunk of the convention center for its first-ever Halo Fest, one of the big stars of the weekend was Halo: Combat Evolved Anniversary. But indie games and big-budget productions alike shared the stage. Above: Rise of Nightmares Sega's upcoming Rise of Nightmares for the Xbox 360's Kinect isn't like other games utilizing the camera-powered controller. This video introduces one of the game's undead creatures, who will tell you why that is: "No dancing, no steering wheel and ... no perky aerobics instructor." Sold.

Wired Magazine featured 10 game trailers that got their attention at the recent PAX Prime Event. The Rise Of Nightmares trailer, created by SF agency Hub Strategy, made the top of the list. Here's what Wired had to say: The biannual Penny Arcade Expo is a convention where gamers may…

September 01, 2011

Communication Arts

The Walt Disney Family Museum campaign

The Walt Disney Family Museum, which opened in Fall 2009, hired San Francisco-based creative agency Hub Strategy to position and update the look-and-feel of its marketing campaign. Focusing on little-known vignettes about Walt Disneys life, the campaign is running as street pole banners and on Muni and cable car sides in San Francisco and as online banners. Sean Mosher-Smith/Peter Judd, art directors; Peter Judd, writer; DJ ONeil/Peter Judd, creative directors.

The Walt Disney Family Museum, which opened in Fall 2009, hired San Francisco-based creative agency Hub Strategy to position and update the look-and-feel of its marketing campaign. Focusing on little-known vignettes about Walt Disneys life, the campaign is running as street pole banners and on Muni and cable car sides…

July 19, 2011

More About Advertising

San Francisco’s Hub Strategy tries to update Walt appeal for Disney museum

When some of us were growing up Walt Disney was an admired and respected figure, the creator of Mickey Mouse, Donald Duck, Bambi and 101 Dalmations and all the rest of it. The legend's become a bit tarnished since but San Francisco's Hub Strategy, which operates a bit like an agency within a collective (on this campaign with writer Sam Pond) has produced a stylish campaign for the Walt Disney Family Museum which attempts to position old Walt in the era that defined him; the grim old Depression-era 1930s. As you'd hope when promoting a great craftsman, it's nice to see some top notch typography as well as an idea on the posters.

When some of us were growing up Walt Disney was an admired and respected figure, the creator of Mickey Mouse, Donald Duck, Bambi and 101 Dalmations and all the rest of it. The legend's become a bit tarnished since but San Francisco's Hub Strategy, which operates a bit like an…

July 18, 2011

San Francisco Egotist

Hub Strategy is the happiest place on Earth (Or something like that)

Talk about a fun client - Hub Strategy was selected by The Walt Disney Family Museum to position and update the look-and-feel for the museum’s new campaign. They created a new positioning statement, street pole banners, Muni and cable car sides, and online banners - all run here in the city. The campaign, focusing on little-known vignettes about Walt Disney’s life, will run in San Francisco. “We got to present all of the work to Walt¹s daughter, Diane,” said Peter Judd, Creative Director / Director of Design at Hub Strategy. “It was kinda crazy hearing her tell us all of these classic stories about her dad.”

Talk about a fun client - Hub Strategy was selected by The Walt Disney Family Museum to position and update the look-and-feel for the museum’s new campaign. They created a new positioning statement, street pole banners, Muni and cable car sides, and online banners - all run here in…

June 29, 2011

San Francisco Egotist

Hub Strategy takes home 10 Telly awards

Big congrats to Hub Strategy for their haul at this year's Telly Awards. They won a Silver Telly Award for their Jawbone online video, "My Talk", a Bronze Telly Award for their Oakland Athletics “Green Collar Baseball” overall campaign and eight Bronze Telly Awards for their individual Oakland A’s commercials. "We were very excited to win so many Tellys, because it's allowed us to use them in so many different ways,” said DJ O’Neil, Founder/CEO of Hub.

Big congrats to Hub Strategy for their haul at this year's Telly Awards. They won a Silver Telly Award for their Jawbone online video, "My Talk", a Bronze Telly Award for their Oakland Athletics “Green Collar Baseball” overall campaign and eight Bronze Telly Awards for their individual Oakland A’s comm…

June 22, 2011

San Francisco Egotist

Swirl and Hub named Best of the Bay

One does the Giants. The other does the A's. What? You don't think there's a little friendly rivalry going on there?

One does the Giants. The other does the A's. What? You don't think there's a little friendly rivalry going on there?

June 21, 2011

Hub Press Release

Hub Strategy is winning

SAN FRANCISCO – June 16, 2011 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they were selected to win this year's Silver Telly Award for their Jawbone online video, "My Talk." In addition, they took home a Bronze award for their Oakland Athletics “Green Collar Baseball” campaign. The campaign included television spots, transit signage, outdoor and LED billboards, print ads, and online banners – both flash and rich media – focusing both on the larger “Green Collar” brand message as well as specific promotions. Hub Strategy also took home 8 Bronze awards for their individual Oakland A’s commercials.

The premise for the 2010 Oakland A’s campaign stemmed from the fact that, unlike most other MLB teams that are loaded with big name players and big time contracts, the A’s are known for raising and creating amazing young talent that eventually turn into superstars. What they lack in experience, they make up for with an extra measure of effort, creativity, and fun – playing baseball the way it was meant to be played: full of hustle and real passion. Hub coined this lively spirit, hard-working attitude, and deep-rooted love for the game: “Green Collar Baseball.”

As a result of the “Green Collar Baseball” campaign, the A’s sold over 40,000 more single game tickets than the previous year. The client was so pleased with the campaign that they decided to extend it a second year through the upcoming 2011 baseball season.

About the Telly Awards

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. The 31st Annual Telly Awards received over 13,000 entries from all 50 states and 5 continents.

About Hub Strategy

Hub Strategy is an independently owned integrated marketing and advertising firm located in San Francisco’s historic Presidio. Hub has approximately 15 full-time employees and a unique business model that works with a network of over 100 senior level freelance creative specialists, managed by Hub’s creative directors. Founded in 2002 by DJ O’Neil, Hub’s mission is to deliver truly integrated marketing and advertising by producing world-class creative across every channel, while being more nimble and responsive than the typical large agency. Hub has won hundreds of local, national and international creative awards across every conceivable medium. Client work includes Google, Levi’s, Jawbone, Oakland A’s, Microsoft, Nike, Sega, SonyPlaystation, Chevy’s Mexican Restaurants and MacGregor Golf.

SAN FRANCISCO – June 16, 2011 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they were selected to win this year's Silver Telly Award for their Jawbone online video, "My Talk." In addition, they took home a Bronze award for their Oakland Athletics “Green Collar Baseball” campai…

June 20, 2011

San Francisco Magazine

Pitch for laughs

Bay Area baseball has always had attitude and always demanded ad campaigns to match: a dose of magic, a little swagger, and drollery to spare. Back at the height of 1980s mascot madness, Giants commercials gave the finger to the craze with Crazy Crab. In one spot, the goggle-eyed crab gets booed while an official moans, “But they love it in Pittsburgh...” And in 2005, when Barry Zito was Oakland’s 26-year-old superstar, the A’s ad campaign had him polishing a ball and intoning koans with the studiousness of an aged Zen master. Now the Giants and A’s are again at a creative high point: The Giants’ “Together We’re Giant” campaign (baseball advertising’s “new champ,” according to HardballTalk) has center fielder Andres Torres giving himself a pedicure while he and Cody Ross coach a girl through her break-up speech, while the A’s “Green Collar Baseball” ads show pitcher Andrew Bailey closing games but also obsessively closing coolers, lockers, and jars of Icy Hot, only to be flummoxed by a revolving door. Behind the scenes, the two guys who manage the teams’ respective ad agencies are relishing the back-and-forth. The Giants’ agency of six years, Swirl, was founded by Martin Lauber; last season, Hub Strategy, an upstart run by one of his best friends, D.J. O’Neil, won the A’s business. O’Neil, who is hands-on directing his ads (Lauber says Swirl’s creative team and production shops generate the Giants’ ads), believes the Giants’ World Series win gave him and his younger firm extra fire in the belly. Lauber, meanwhile, claims that O’Neil harbors a secret love for the orange and black. “See, now Martin’s ribbing me,” O’Neil says. “Pretty tough to get back at him because of their last season. Geez.” hubstrategy.com and swirl.net

Bay Area baseball has always had attitude and always demanded ad campaigns to match: a dose of magic, a little swagger, and drollery to spare. Back at the height of 1980s mascot madness, Giants commercials gave the finger to the craze with Crazy Crab. In one spot, the goggle-eyed…

June 14, 2011

Best Ads On TV

Best ads on TV: “He’s Fine”

See our newest spot posted on bestadsontv.com

See our newest spot posted on bestadsontv.com

June 13, 2011

Communication Arts

Oakland Athletics “The Closer” TV spot

“Green Collar Baseball" is Hub Strategy's concept for the 2011 Oakland A's season. The idea spawned from the fact that the team is gritty, scrappy and young. To make up for their lack of experience, they give an extra dose of hustle and effort in everything they do. The San Francisco agency communicated its unrelenting passion and drive for the game across this integrated campaign using a mix of gritty type and textures, action-packed game stills and consistent writing. "The Closer" is one of seven TV spots that will be released during the season.

“Green Collar Baseball" is Hub Strategy's concept for the 2011 Oakland A's season. The idea spawned from the fact that the team is gritty, scrappy and young. To make up for their lack of experience, they give an extra dose of hustle and effort in everything they do. The San Fr…

June 07, 2011

San Francisco Egotist

Hub Strategy’s Oakland A’s spot - “He’s Fine”

Hub just keeps rolling out the funny spots for the A's this year. In the commercial battle of the bay, the A's are taking it to the Giants this year. Now on the field, that's a different matter...

Hub just keeps rolling out the funny spots for the A's this year. In the commercial battle of the bay, the A's are taking it to the Giants this year. Now on the field, that's a different matter...

June 07, 2011

Scary Ideas

Hub Strategy releases new TV spot for the Oakland A’s

Hub Strategy releases new TV spot for the Oakland A's - He's Fine.

Hub Strategy releases new TV spot for the Oakland A's - He's Fine.

May 24, 2011

San Francisco Egotist

Hub Strategy’s newest Oakland A’s spot

The San Francisco Egotist voted this Oakland A's spot the funniest of the bunch so far.

The San Francisco Egotist voted this Oakland A's spot the funniest of the bunch so far.

May 05, 2011

Wards Auto

NFLer turned dealer puts on the blitz

SOUTH BRUNSWICK, NJ – What do Roger Clemens, Lady Gaga and the Rev. Terry Jones have in common? They have all received New Jersey Hyundai dealer Brad Benson’s “Idiot of the Week” award.

Clemens, the Major League Baseball pitcher got the dubious award for lying to Congress about steroid use; Lady G for wearing a “meat dress” at the MTV Video Music Awards; and Jones for threatening to burn the Quran last year.

On his persistent (and persistently amusing) radio commercials, Benson offered each of them free use of a Hyundai for a year if they would abandon their outrageous behavior.

Jones actually took him up on the offer, but then reneged on the deal. Benson, an ex-New York Giants tackle, gave Jones a new Hyundai Accent for not burning the Quran.

Jones traveled from his home state of Florida to Benson’s dealership to collect the car. He gave it to a charity that helps battered women. But in March, Jones claims to have burned the Muslim holy book, sparking deadly protests in Afghanistan.

Benson, who is playful in his commercials, got serious in talking about Jones. The dealer called the Quran burning “deplorable,’ adding the pastor should be held criminally liable for the ensuing deaths.

It was one promotion that didn’t go so well. But that was the exception.

Benson’s local commercials, on WKXW-101.5 FM and WFAN-66 AM, are outrageous. The spots skewer public figures and more. Benson often takes aim at himself and family members, sometimes showing a locker-room sense of humor.

He uses double entendres, such as the time he told listeners to stop by the dealership to see his “40-ft. (12 m) erection.” He was speaking of a goalpost he had purchased when Giants Stadium was demolished.

Benson is convinced the commercials have been a touchdown for business, moving sales forward from 50 to 80 cars a month in 2005, to the current level of about 500 a month.

It puts Brad Benson Auto Group into contention as one of Hyundai’s most successful U.S. dealerships.

Benson, who does the commercials himself, is no stranger to the public eye. He played 11 seasons as an in the National Football League, going to the Pro Bowl in 1986. That also was about the time he became involved in the auto business.

“I had planned to teach when my football career ended,” the 54-year-old Benson recalls. “But my friend, Gerald Lustig, had other plans for me.”

Lustig was an auto dealer. Benson regularly supplied him with Giants’ tickets, and he reciprocated with free use of a car. Benson also told his teammates about the dealer, and 15 of them wound up buying cars from Lustig in a single season.

Next thing he knew, Benson was a rookie dealer, joining the veteran Lustig in the purchase of a Jaguar store.

A few years later, they moved their dealership to well-traveled U.S. Highway 1 in South Brunswick. By this time, they had added Mitsubishi to the lineup.

Then, as Benson says, “Jaguar hit some bumps in the road. We sold that part of our operation to Ray Catena and brought in Hyundai.” This was a major new effort, and Benson was more eager than his partner to take it on, so Benson bought him out.

For the first few years, Benson acknowledges, it seemed he suffered more punishment than he ever did on the gridiron. Hyundai, a hot brand now, was struggling badly in the late 1990s and early 2002.

“We weren’t making any money,” he recalls. “We were breaking even, at best.”

The turning point came when Benson was approached by Dave Cantin and Joe Liccardi, two of his most senior staffers, who pitched a bold plan. “They wanted to have a sale, and not just any sale – 30% off sticker price,” Benson recalls. “And they wanted me to spend $100,000 in a single month promoting the sale. That was about $70,000 more than we had been spending.”

Benson admits to being leery, but he gave in. He has never been sorry. “I said, ‘OK, but if this doesn’t work, we’ll be out of business in three months.’ Well, we’re still here.”

While the inspiration for the sale came from his trusted advisers, the details came from Benson himself. He decided to do a radio blitz. “I had already been on the radio, but not as consistently as I am today,” he says. “Mostly, we used professional announcers. I had just met an advertising man from San Francisco, D.J. O’Neil, and he insisted that I become my own pitchman. He liked my sense of humor and my delivery.” Prior to the 30% sale and promotion, Hyundai had expressed concern about the dealership’s sales performance. That issue disappeared overnight. Today, Benson’s ad schedule achieves what he calls a “roadblock.” One-minute spots run once every hour all day and all night, seven days a week, on 101.5, which features a talk format Monday through Friday, and “oldies” on the weekend.

On WFAN, New York’s leading sports talk station, the schedule is one spot an hour every day from early morning until the end of evening drive time. Now something of an expert on radio effectiveness, Benson says, “Typically, you need at least three months of repetition for a residual buildup. A start-stop-start approach, which many advertisers choose in looking to save a little money, often results in money being wasted because it doesn’t produce results.”

O’Neil, founder and owner of Hub Strategy & Communications, collaborates on many of the scripts. He says the spots change frequently, usually every two weeks. Many of the spots are topical, satirizing events in the news.

“They are impossible to ignore; they are funny and Brad is likable,” O’Neil says. “He has a ‘John Madden-esque’ everyman quality that people identify with. And he is a natural on the air, usually nailing a reading in one or two takes.”

Benson had very little training for his gig as an on-air talent. He did a bit of sports anchoring in his hometown of Altoona, PA, during the off-season when he was still a young member of the New York Giants’ squad. He gives even more credit, however, to Scott Geesey, his high school speech teacher.

“When I was going into my sophomore year, my mother took me aside and said she thought I might someday be good enough to play in the NFL,” Benson recalls. “She said, ‘If that happens, you’ll have to talk to people, and I don’t want you sounding foolish.’

“She urged me to take a speech class, and I stuck with Mr. Geesey for three years.” Benson doesn’t say, but chances are his mom had the same conversation with his three younger brothers. All four Benson boys played major college football, and Troy, the youngest was a linebacker for the New York Jets.

As good as Benson sounds on the radio, it’s not his voice but his words that capture attention and attract customers. His first offbeat radio ad ran during the buildup to the Iraq war.

He went on the air and offered to give Saddam Hussein free use of a Mitsubishi Outlander for a year if he would leave Iraq immediately. Public reaction was instantaneous. Sam Donaldson interviewed Benson on national television. Newspapers carried stories about the offer. It was discussed on Britain’s BBC network.

There was more publicity than there had been when Benson won the1986 Super Bowl with the Giants. But not all of it was positive.

“Some folks found the ad offensive,” Benson acknowledges. “We had anticipated backlash, and I had already prerecorded an apology. When the apology ran, others became angry. But we had some fun, and we certainly were getting noticed.”

On occasion, Benson gets personal, even playfully talking about his own sex life. He once took a public vow of celibacy until his dealership became the No.1 store in the U.S. Upon hearing the ad, no one was more surprised than his wife Lisa, he says.

As far as the Rev. Jones affair, Benson says that after he made the original car offer, the pastor contacted him, asking for the car and indicating it would be donated to a Christian organization.

In a follow-up ad to the original offer, Benson urged listeners to call and weigh in on the situation. Should he go ahead with the offer or should he have no more involvement with the controversial pastor?

O’Neil, who fielded the calls, says there were about 1,500 responses in the first five days, with a slight edge favoring fulfillment on the commitment. Summing up his client, O’Neil says, “Brad is a character, but he also has tons of character to go along with his brash exterior.” Beyond the tongue-in-cheek radio ads, Benson realizes he must back up those ads with sound business practices.

The service area is a prime example. Under the direction of Benson’s 24-year-old son Tyler, who has worked in the shop since he was in high school, the parts and service department has undergone a thorough sprucing up.

The effort is designed to improve not only the quality of car care, but the morale and well-being of the 20-plus people who work there. Most dramatic was the installation of air conditioning in 2009.

“It has made a night-and-day difference in workers’ attitude and energy,” Tyler Benson says. “Regardless of what the temperature is outside – and we went above 100° degrees F (38° C) a lot in 2010, our guys hustle all day, maintaining the same pace of production all day every day.” In addition, the dealership installed a new service floor and installed modern equipment.

“My goal is to present the best image we can for the customer, and that means having the best equipment, the best tools and the best facility,” Tyler Benson says. “And one our people can take pride in.”

SOUTH BRUNSWICK, NJ – What do Roger Clemens, Lady Gaga and the Rev. Terry Jones have in common? They have all received New Jersey Hyundai dealer Brad Benson’s “Idiot of the Week” award.

Clemens, the Major League Baseball pitcher got the dubious award for lying to Congress about st…

April 28, 2011

The Inspiration Room

Hub Strategy designs Spot Connect packaging

Hub Strategy, the San Francisco-based creative agency, was tapped by SPOT, Inc. to design the packaging for their newest product SPOT Connect. SPOT Connect is a device (hardware and Smartphone app) enabling a Smartphone to connect to a global system of satellites so emergency messages, text messages, Twitter and Facebook updates can be sent from virtually anywhere on the planet, even when out of cell range. SPOT Connect is available in REI and Apple stores, among others.

The Spot Connect packaging was designed at Hub Strategy, San Francisco, by creative director DJ O'Neil, design director Peter Judd, designer Paul Kagiwada, print producer Elizabeth Cutter, account director Andrea Collette and account supervisor Liz Coglianese.

Hub Strategy, the San Francisco-based creative agency, was tapped by SPOT, Inc. to design the packaging for their newest product SPOT Connect. SPOT Connect is a device (hardware and Smartphone app) enabling a Smartphone to connect to a global system of satellites so emergency messages, text messages, Twitter and…

April 20, 2011

News 10

Hub video for Jawbone featured in Newscast

It's Distracted Driving Awareness Month, and that means officers are focusing more than ever on drivers breaking California's cell phone law.

The warnings are displayed on freeways and highways across the region. If you're caught breaking the cell phone law, it'll cost you at least $159. So how much will it cost you to be "hands- free"?

"When it really gets down to specifics, it's gonna depend on the consumer," said Aaron Kirzner from Best Buy.

You can be compliant for as cheap as a cup of Starbucks, but as with anything, if you spend more, the quality is a lot better. At Best Buy, there's a device for every budget. They start near $20 and go up to more than $100.

"You will notice things like a difference in audio quality, features like noise cancellation," said Kirzner.

But how different are we talking? You get a basic set for $19.99. Pay $10 more and get better audio quality. And for about $40 ...

"Audio quality is really starting to get to the mid-range peak. Comfort is gonna be better. Your battery life is just starting to improve," said Kirzner.

At around $80, there's the Blue Ant. It announces callers in your phone book and asks you to answer or ignore.

"Much better battery life, much better audio quality and much higher comfort level," said Kirzner.

When you get closer to $100 and beyond, you get high levels of noise cancellation, military grade in some cases.

Also, you will be able to download apps for things like sending texts and emails with your voice. The Jawbone's apps even allow you to change the voice you hear, instantly dial anyone you like, and leave instant Facebook messages.

Said Kirzner, "It's kind of the old saying, you get what you pay for."

It's Distracted Driving Awareness Month, and that means officers are focusing more than ever on drivers breaking California's cell phone law.

The warnings are displayed on freeways and highways across the region. If you're caught breaking the cell phone law, it'll cost you at least $159. So how…

April 20, 2011

San Francisco Egotist

Hub Strategy does new packaging for SPOT Connect

Hub Strategy is out with a new look for a client most of the Bay Area might be interested in - SPOT Connect, which enables smartphones to connect to a global system of satellites so emergency messages, text messages, Twitter and Facebook updates can be sent from virtually anywhere on the planet, even when out of cell range.

I was very excited about this assignment and product as I live in San Francisco and have an AT&T iPhone which means Im basically always out of cell range, said Peter Judd, Design Director of Hub Strategy.

Hub Strategy is out with a new look for a client most of the Bay Area might be interested in - SPOT Connect, which enables smartphones to connect to a global system of satellites so emergency messages, text messages, Twitter and Facebook updates can be sent from virtually anywhere…

April 07, 2011

San Francisco Egotist

Oakland A’s - “Closer”

Hub Strategy is out with another spot in their 2011 Oakland A's campaign. This one highlights Andrew Bailey.

Hub Strategy is out with another spot in their 2011 Oakland A's campaign. This one highlights Andrew Bailey.

March 21, 2011

MLB.com

‘Green Collar Baseball’ campaign returns

PHOENIX -- The A's popular "Green Collar Baseball" marketing campaign is back for a second season, with several players lending their commercial acting talents to ensure it avoids a sophomore slump.

The A's, along with advertising agency Hub Strategy, introduced this year's version of the award-winning campaign on Saturday. Jim Leahey, the A's vice president of sales and marketing, was joined by Hub's creative director and founder, DJ O'Neil, at Phoenix Municipal Stadium to put in motion a concept that again highlights the enthusiasm and aggressiveness surrounding a rather young Oakland team.

"It's been about the idea that the A's are a young team and they make up for their youth with an extra measure of hustle and creativity, effort and fun," O'Neil said. "It's baseball, so it should be fun. It was really pretty successful last year, and everyone seemed to like it, so we thought, 'Let's extend the campaign this year.'"

PHOENIX -- The A's popular "Green Collar Baseball" marketing campaign is back for a second season, with several players lending their commercial acting talents to ensure it avoids a sophomore slump.

The A's, along with advertising agency Hub Strategy, introduced this year's version of the award-winning campaign…

March 09, 2011

San Francisco Egotist

New A’s spot from Hub Strategy

We just came across this new Oakland A's spot from Hub Strategy - it's the first full-length commercial from the new campaign we've seen. Must be time to play ball...

We just came across this new Oakland A's spot from Hub Strategy - it's the first full-length commercial from the new campaign we've seen. Must be time to play ball...

March 07, 2011

San Francisco Egotist

Hub Strategy rolls in local and national awards

If you missed the final SF ADDY tally, then you missed the news that Hub Strategy took home six awards. On top of that, they're included in HOW Magazine’s 2011 International Design Annual for their third consecutive year.

Hub received a Gold ADDY for their Windows Phone 7 Shadowbox created for Microsoft; a Silver ADDY for ‘Towel,’ an outdoor board for the Oakland A’s; a Silver ADDY for ‘Run on Walks,’ another outdoor board for the Oakland A’s; a Silver ADDY for ‘Any Given Night,’ an short documentary created for Compass Family Services; a Silver ADDY for their 2010 Sea Shepherd Holiday Donation T-Shirt Design; and a Silver ADDY for the agency’s house warming invitation.

Congrats to Hub for all the accolades. We love seeing SF shops that do well - both locally and nationally.

If you missed the final SF ADDY tally, then you missed the news that Hub Strategy took home six awards. On top of that, they're included in HOW Magazine’s 2011 International Design Annual for their third consecutive year.

Hub received a Gold ADDY for their Windows Phone 7 Sh…

March 07, 2011

Hub Press Release

Hub Strategy wins a bunch of ADDY’s and other fascinating news

San Francisco, CA – Hub Strategy, the San Francisco-based creative agency, won six ADDYs® at the SF Bay Area ADDY®Awards on February 26, 2011. In the same week, Hub was included in HOW Magazine’s 2011 International Design Annual for their third consecutive year.  

Hub received a Gold ADDY® Award for their Windows Phone 7 Shadowbox created for Microsoft; Silver ADDY® for ‘Towel,’ an outdoor board for the Oakland A’s; Silver ADDY® for ‘Run on Walks,’ another outdoor board for the Oakland A’s; Silver ADDY® for ‘Any Given Night,’ an short documentary created for Compass Family Services; Silver ADDY® for their 2010 Sea Shepherd Holiday Donation T-Shirt Design; and Silver ADDY® for the agency’s house warming invitation.  

This year, Hub Strategy was selected to be in HOW Magazine’s 2011 International Design Annual for their overall campaign for the Oakland A’s. Last year, Hub’s retail collateral for Levi’s was included in the 2010 International Design Annual. In 2009, their 3D Environmental work for Nike as well as identity work for photographer Kevin Twomey were honored in the annual.  

“Like any good creative group, we pretend we really don’t care about awards,” said DJ O’Neil, Founder/CEO of Hub.    

About Hub Strategy? Hub Strategy is an independently owned integrated marketing and advertising firm located in San Francisco’s historic Presidio. Hub has approximately 15 full-time employees and a unique business model that works with a network of over 100 senior level freelance creative specialists, managed by Hub’s creative directors. Founded in 2002 by DJ O’Neil, Hub’s mission is to deliver truly integrated marketing and advertising by producing world-class creative across every channel, while being more nimble and responsive than the typical large agency. Hub has won hundreds of local, national and international creative awards across every conceivable medium. Client work includes Google, Levi’s, Jawbone, Oakland A’s, Microsoft, Nike, Sega, SonyPlaystation, Chevy’s Mexican Restaurants and MacGregor Golf. For more information, visit www.hubstrategy.com .

San Francisco, CA – Hub Strategy, the San Francisco-based creative agency, won six ADDYs® at the SF Bay Area ADDY®Awards on February 26, 2011. In the same week, Hub was included in HOW Magazine’s 2011 International Design Annual for their third consecutive year.  

Hub received a Gold ADDY® Award for their Win…

February 28, 2011

The New York Times

Accounts and people of note in the ad Industry

Oakland Athletics renewed its contract with Hub Strategy, San Francisco, as agency of record. Billings were estimated at less than $1 million. It will be the second year that Hub will handle tasks like integrated marketing for the A’s; a campaign that includes television commercials is to start running in March.

Oakland Athletics renewed its contract with Hub Strategy, San Francisco, as agency of record. Billings were estimated at less than $1 million. It will be the second year that Hub will handle tasks like integrated marketing for the A’s; a campaign that includes television commercials is to start running in…

February 24, 2011

The Wall Street Journal

Billboards join wired age

"You have to wait here. You don't have to be bored," read the poster for a Google campaign, which ran in Boston-area bus stops. The poster let a person download Google's mobile app through a free Wi-Fi router installed in the location.

"It's an old-school media that has been around for hundreds of years but we've dressed it up and made it fresh," said Zohar Levkovitz, chief executive and co-founder of Amobee, Inc., a start-up based in Redwood City, Calif., that has developed the technology and begun selling it to advertisers.

"You have to wait here. You don't have to be bored," read the poster for a Google campaign, which ran in Boston-area bus stops. The poster let a person download Google's mobile app through a free Wi-Fi router installed in the location.

"It's an old-school media that…

February 24, 2011

San Francisco Egotist

Behind the scenes with Hub Strategy and the Oakland A’s

Hub Strategy and the Oakland A’s are back with another funny campaign for the 2011 season featuring Oakland A’s players Gio Gonzalez, Dallas Braden, Coco Crisp, Ryan Sweeney, Andrew Bailey, Kurt Suzuki and Trevor Cahill.

The spots aren't out yet (we'll have them as soon as they are), but you can see the behind-the-scenes footage on the A's site now.

Hub Strategy and the Oakland A’s are back with another funny campaign for the 2011 season featuring Oakland A’s players Gio Gonzalez, Dallas Braden, Coco Crisp, Ryan Sweeney, Andrew Bailey, Kurt Suzuki and Trevor Cahill.

The spots aren't out yet (we'll have them as soon as they…

February 14, 2011

Media Post

Microsoft to bloggers: You’re a doll

To promote its Windows 7 phone, Microsoft brought to life its personalization feature, in the form of shadowboxes (those glass-covered display cases) featuring dolls hand-sewn to resemble 60 national bloggers.

Hub Strategy, the agency behind the campaign, played off the Windows Phone 7's "Live Hubs" feature that allows users to personalize their start screens with calendar, photo and email tiles.

The mobile concept took on a more physical and personal meaning when handcrafted shadowboxes arrived at bloggers' doorsteps. Each shadowbox included two Windows Phone 7s, one for the blogger and one to give away to a reader, via online contest.

To promote its Windows 7 phone, Microsoft brought to life its personalization feature, in the form of shadowboxes (those glass-covered display cases) featuring dolls hand-sewn to resemble 60 national bloggers.

Hub Strategy, the agency behind the campaign, played off the Windows Phone 7's "Live Hubs" feature that allows users…

January 27, 2011

San Francisco Egotist

Hub Strategy launches new outdoor for Google Mobile

Hub Strategy is out with a new campaign for Google Mobile - featuring free WiFi anywhere people see these posters. It launched in Boston this month and encourages users to get online and learn about Google Mobile.

Hub Strategy is out with a new campaign for Google Mobile - featuring free WiFi anywhere people see these posters. It launched in Boston this month and encourages users to get online and learn about Google Mobile.

January 20, 2011

Tee Hunter

Hub Strategy donates t-shirt designs to Sea Shepherd charity

This year Hub Strategy, the San Francisco-based creative agency, celebrated the holidays with two unique client gifts: a donation in their clients' names and licensing for four original t-shirt designs to Sea Shepherd Conservation Society, the renegade non-profit dedicated to protecting marine life around the world. Generating funds and awareness, Sea Shepard will be licensed to produce and sell the t-shirts on their website.

This year Hub Strategy, the San Francisco-based creative agency, celebrated the holidays with two unique client gifts: a donation in their clients' names and licensing for four original t-shirt designs to Sea Shepherd Conservation Society, the renegade non-profit dedicated to protecting marine life around the world. Generating funds and…

January 11, 2011

Ad Age

Holiday giving wrap-up: Companies doing good

To celebrate the holidays, companies in advertising and marketing around the country decided to forgo traditional holiday gifts, cards and employee parties in favor of giving to those in need.

Mindshare hosts a party (top left) for the residents of New York's St. Nicholas Projects; Hub Strategy creates and donates the licenses for four t-shirt designs (right) to nonprofit Sea Shepherd; and Vevo holds a gift-wrapping party for staffers'

Here's a sampling of some of the good works from this past season:

To celebrate the holidays, companies in advertising and marketing around the country decided to forgo traditional holiday gifts, cards and employee parties in favor of giving to those in need.

Mindshare hosts a party (top left) for the residents of New York's St. Nicholas Projects; Hub Strategy…

January 11, 2011

San Francisco Egotist

Hub Strategy - they've moved

Not content to simply send a "We've moved" postcard, Hub Strategy decided to do something a little more complex and personal to announce their new address. They designed a unique pop-up invitation for the Hub office warming party to send to clients and friends of the agency. The handmade cards featured a multi-tiered pop-up house that was customized to look like the outside of the building. Complete with die-cut windows, arched doorways, and awnings, each house was assembled by hand at Hub.

On the inside of the card, the house sat on a hand-drawn map of the historic Presidio district of San Francisco. The map had personalized "landmarks" scrawled throughout to pinpoint places the Hub Strategists have been ticketed by police, gone bowling, and not used the gym.

Not content to simply send a "We've moved" postcard, Hub Strategy decided to do something a little more complex and personal to announce their new address. They designed a unique pop-up invitation for the Hub office warming party to send to clients and friends of the agency. The handmade…

January 11, 2011

San Francisco Egotist

Hub Strategy wins the Chevys Fresh Mex account

Congrats to Hub Strategy for winning the sub-$10 million Chevys Fresh Mex account. The campaign will focus on elevating Chevys' look, voice and visual communications while also greatly expanding its presence in digital and social media.

"Hub Strategy builds clever campaigns with an eye for high design across multiple platforms," said Lowell Petrie, CMO of Chevys Fresh Mex . "Were pleased to be working together and look forward to unveiling major changes to our brand in early 2011."

Congrats to Hub Strategy for winning the sub-$10 million Chevys Fresh Mex account. The campaign will focus on elevating Chevys' look, voice and visual communications while also greatly expanding its presence in digital and social media.

"Hub Strategy builds clever campaigns with an eye for high design…

January 11, 2011

Media Bistro

Spin the ggencies of record

Chevy's Fresh Mex, the chain of Mexican restaurants, has chosen three San Francisco agencies to serve as its marketing team: Duke PR for PR and local restaurant marketing; Hub Strategy & Communications for social media, branding, creative development, and advertising; and Cakewalk Creative for architectural and decor work.

Chevy's Fresh Mex, the chain of Mexican restaurants, has chosen three San Francisco agencies to serve as its marketing team: Duke PR for PR and local restaurant marketing; Hub Strategy & Communications for social media, branding, creative development, and advertising; and Cakewalk Creative for architectural and decor work.

January 11, 2011

The New York Times

News from the advertising industry

Chevys Fresh Mex, part of Real Mex Restaurants, Cypress, Calif., named three agencies to handle assignments with total spending estimated at under $10 million. They are Hub Strategy and Communications, San Francisco, for tasks like creative development and social media; Cakewalk Creative, San Francisco, for tasks like decor; and Duke Marketing, San Rafael, Calif., for public relations.

Chevys Fresh Mex, part of Real Mex Restaurants, Cypress, Calif., named three agencies to handle assignments with total spending estimated at under $10 million. They are Hub Strategy and Communications, San Francisco, for tasks like creative development and social media; Cakewalk Creative, San Francisco, for tasks like decor; and Duke…

January 11, 2011

Marin Magazine

Bolinas ad man supports Sea Shepherd

This holiday season, Marin’s DJ O’Neil, the owner and founder of Hub Strategy advertising, decided to give a gift that keeps on giving... T-shirts. But not just any t-shirts- four originally designed shirts that will be sold by Sea Shepherd Conservation Society, a non-profit organization that aggressively protects marine life and is best known for being featured on Animal Planet's "Whale Wars."

When we heard about O'Neil's latest project we were intrigued, and caught up with him to ask a few questions.

This holiday season, Marin’s DJ O’Neil, the owner and founder of Hub Strategy advertising, decided to give a gift that keeps on giving... T-shirts. But not just any t-shirts- four originally designed shirts that will be sold by Sea Shepherd Conservation Society, a non-profit organization that aggressively prot…

December 08, 2010

Rumbunter

Top ten: 2010 MLB team commercials

The best marketing efforts from some of Major League Baseball's forward thinkers are featured with the Seattle Mariners and Colorado Rockies cranking out the best videos.

The Rockies Jim Tracy Manager of the Year commercial takes our number one spot, because we found it to be the funniest. It starts a little slow, but the last four seconds of the video are hilarious. The A's and Mets brought up the rear in our poll especially since we don't believe in Mets comebacks, despite Jason Bays' cameo. We also laughed at the Mariners Jack Z on the driving range which you can find in the last video in this post, it also includes some funny behind the scenes footage. The commercials start after the jump...

The best marketing efforts from some of Major League Baseball's forward thinkers are featured with the Seattle Mariners and Colorado Rockies cranking out the best videos.

The Rockies Jim Tracy Manager of the Year commercial takes our number one spot, because we found it to be the…

November 03, 2010

Agency Spy

Hub gets a double in Agency Spy's beat report

...in the spirit of the MLB fever that's gripped the city, we'll do a cute little baseball-related write-up of what's going down in the SF ad world. Read on after the jump...

Home Run:

Pereira & O'Dell - These guys continue to do killer work and crazy stunts And they seem to be hiring up half the great talent in the city. How they'll transition from the Small Ad Agency of the Year to a bigger shop remains to be seen.

Video game agencies - Agencytwofifteen has become the kings of massive video game launches (Halo: Reach, etc.) and they've got talent pouring out of their downtown digs. Down on the Embarcadero, Heat keeps cranking out great EA Sports spots that play far bigger than the little agency.

Triple:

Goodby Silverstein & Partners - They lost Lipton after some weird talking fish spots. They kicked ass with a cool-as-hell Cheetos digital game. And the Chevy work is solid if nothing spectacular.

AKQA - They're still hiring like mad and have a knack for getting their work noticed. (See: The Giants Tweet projections.) They're also still seemingly working 24/7. But if you're doing cool work, that's what matters, right?

Mekanism - They're the new hot shop (because you can't really call them an agency). After the Fast Company article came out, everyone wants to work with them. The question is, will they freak out mainstream clients? Because these dudes produce some weird (and usually awesome) shit.

Double:

The Unknowns - It's a little unfair to call these guys unknown. But they're not household names in the city. Hub Strategy consistently launches great work. Swirl keeps plugging away under the radar with some solid work. Odopod seems to launch a pretty site every two weeks. And Duncan/Channon has some hits (StubHub) and misses (Esurance).

Single:

Butler Shine Stern - Remember when the Mini work was cool, inspired, different and something people actually talked about? (Back in the Crispin days?) It's been so long we're starting to forget.

Publicis/Modem - Every once in a blue moon we see work from them that's decent. Otherwise, it's a whole lot of radio silence.

Draft/FBC - We hear they're bringing in new blood (again) and some of the work they've been cranking out hasn't been the junk we've seen in previous years. It is slowly turning itself around?

Strikeout:

The BDAs - Is anyone even at Ogilvy any more? They're on about the 52nd round of layoffs this year. If anyone's looking for a haunted house for Halloween, just go to their offices. It's a ghost town. McCann/MRM barely kept the lights on last year and have seemed to stabilized the ship with a couple of account wins, but there's no work of note coming out and people are still bailing for new jobs as fast as they can.

Now if you'll excuse us, we have to go drink ourselves silly and celebrate the G-men being up 2-0! GO GIANTS!

...in the spirit of the MLB fever that's gripped the city, we'll do a cute little baseball-related write-up of what's going down in the SF ad world. Read on after the jump...

Home Run:

Pereira & O'Dell - These guys continue to do killer work…

October 20, 2010

San Francisco Egotist

Hub helps anti-Quran pastor win a car

Ok, that headline is not really fair. So let us tell you the full story. It's a good one:

DJ O'Neil of HUB Strategy has been collaborating with Brad Benson - a car dealer from New Jersey - on his radio spots for the last 7 years. In his most-recent campaign, Benson offered a free car to Florida pastor and media whore Terry Jones if he backed off from his threat/stunt of burning the Koran.

About 10 days after the spot ran, and after Jones decided against burning the holy book, Jones called up Benson and wanted to take him up on the free car offer. So DJ wrote a spot for Benson asking radio listeners to weigh in on the decision. 2,600 people called and emailed over the next 4 days. The sentiment was to keep his word and give Jones the car and that's what Benson is about to do. Listen to the spot here.

Jones says he plans to donate the car to an organization that helps abused Muslim women.

And Benson? He told the Associated Press: "We don't have your typical car commercial." But they are memorable - and effective. Three years ago, he was selling 60 cars a month, he said. Today, that number is between 500 and 600 - making him one of the state's most successful dealers.

Ok, that headline is not really fair. So let us tell you the full story. It's a good one:

DJ O'Neil of HUB Strategy has been collaborating with Brad Benson - a car dealer from New Jersey - on his radio spots for the last 7 years. In…

September 07, 2010

San Francisco Egotist

The Egotist Briefs: DJ O'Neil

When you think of the great creative agencies in San Francisco, Hub Strategy might not immediately come to mind. Until that is, you see their work. From the current Oakland A's campaign to the Nike 6.0 Ill Mobile, the shop has been cranking out stellar advertising for quite some time - all using a network of uber-talented freelancers and a small full-time staff. And the guy with the vision to set up an agency like this and keep it on the tracks? Hub Strategy CEO DJ O'Neil.

DJ talked to us about his unique agency set-up, creativity in San Francisco, and why he hates that one campaign. You know... that one.

When you think of the great creative agencies in San Francisco, Hub Strategy might not immediately come to mind. Until that is, you see their work. From the current Oakland A's campaign to the Nike 6.0 Ill Mobile, the shop has been cranking out stellar advertising for quite some time…

April 02, 2010

Ad Age

Ad Age on A's Green Collar Baseball

April 2, 2010 Advertising Age New York City

April 2, 2010 Advertising Age New York City

March 22, 2010

SF Gate

A's new TV ad campaign

March 20, 2010 SFGate.com

The A's showed their small media contingent the new TV ad campaign this morning. The theme is "Green Collar Baseball," which is where "hustle meets humor," according to DJ O'Neil of Hub Strategy advertising agency.

"Fast" is already airing - it shows Davis blazing through his normal everyday activities, shaving, changing, speed walking past some pedestrians on the sidewalk. The next to be unveiled, "Tiny Plate," features Andrew Bailey using an unusual training method.

Some future highlights include Ryan Sweeney shagging golf balls on a driving range, Kurt Suzuki challenging a steer to run him over at the plate and Dave Stewart trying to teach Trevor Cahill his famous staredown. Another features the brainy Breslow debating a complicated equation with Stomper.

My favorite is the one that will air before the A's June 26 Turn Back the Clock Day; Bailey's wearing an Afro and a handlebar mustache ala Rollie Fingers, and, surrounded by 70s era A's uniforms, Mark Ellis is wearing an old-timey baseball uniform.

"I misread the memo," Ellis says. "I thought it was 1870s."

(Ellis really looks the part in an old-time uniform, by the way. He'd fit in nicely in that era.)

Hub and Jim Leahey, the A's vice president of sales and marketing, also thoughtfully included a behind-the-scenes and blooper segment during the viewing, and that might have been the best bit. It was particularly funny to hear Bailey asking the director, "You want me to say 'nipple clipper' as a question?" (The ad will include other inventive ideas for new baseball terms as the players brainstorm possibilities.)

Leahey said the bloopers will be included on the team's official website at some point; several of the TV spots will be up on the site by Opening Day.

March 20, 2010 SFGate.com

The A's showed their small media contingent the new TV ad campaign this morning. The theme is "Green Collar Baseball," which is where "hustle meets humor," according to DJ O'Neil of Hub Strategy advertising agency.

"Fast" is already airing - it shows…

March 22, 2010

MLB.com

A's unveil unique ad campaign

March 20, 2010 By Jane Lee / MLB.com

PHOENIX -- Hustle, please meet humor -- all in a span of 30 seconds.

A's fans, please meet the 2010 advertising campaign.

The result: Kurt Suzuki faces a steer. Rajai Davis races fireworks. Craig Breslow talks equations with Stomper. Andrew Bailey launches flying darts. And Ryan Sweeney takes to the greens to shag some golf balls.

All in good -- and entertaining -- nature in support of the A's ad efforts.

The club and its advertising agency, Hub Strategy, officially announced Saturday the launch of "Green Collar Baseball," a humorous integrated marketing campaign featuring television, radio, print, outdoor and digital ads.

Jim Leahey, the A's vice president of sales and marketing, was joined by Hub's creative director and founder, DJ O'Neil, at Phoenix Municipal Stadium to introduce a concept that highlights the enthusiasm and aggressiveness surrounding a rather young Oakland team.

"The Green Collar Baseball campaign communicates that we do things unconventionally and that our young team works exceptionally hard to succeed," Leahey said in a release. "In communicating that message, the campaign highlights the personality of our team, connecting our fans to our players in a fun and irreverent way."

A total of 10 commercials -- some also feature Mark Ellis, Trevor Cahill and A's great Dave Stewart -- will gradually make their way to both the A's Web site and local television screens. All -- plus bonus blooper scenes, assured Leahey -- are slated to be online by Opening Night on April 5.

The lone ad already receiving air time, entitled "Fast," features Davis and his ability to not only run at a quick speed but also accomplish other activities like shaving in a fast manner. Joining "Fast" on the small screen soon is "Tiny Plate," which makes its television debut Saturday and showcases pitching coach Curt Young's unique training techniques.

"The A's have a long history of doing really fun creative," O'Neil said. "We're psyched to continue the tradition with this year's campaign and be a part of the A's legacy."

Jane Lee is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

March 20, 2010 By Jane Lee / MLB.com

PHOENIX -- Hustle, please meet humor -- all in a span of 30 seconds.

A's fans, please meet the 2010 advertising campaign.

The result: Kurt Suzuki faces a steer. Rajai Davis races fireworks. Craig Breslow talks equations with Stomper.…

February 22, 2010

Hub Press Release

"App Lab" climbs past a quarter of a million views

"App Lab", the Microsoft teaser video developed by Hub, has garnered more than 300,000 hits on YouTube. Prior to the announcement of the opening of the Microsoft Windows Marketplace, Hub developed this teaser that was intended to grab the attention of both consumers and developers. This video first appeared on YouTube and quickly took on a viral life of its own as views continue to climb. "App Lab" is also featured on the Safe is Unsafe sight where all of Hub's video content can be found.

"App Lab", the Microsoft teaser video developed by Hub, has garnered more than 300,000 hits on YouTube. Prior to the announcement of the opening of the Microsoft Windows Marketplace, Hub developed this teaser that was intended to grab the attention of both consumers and developers. This video first appeared on…

February 22, 2010

Hub Press Release

Hub Strategy receives HOW magazine honor

San Francisco - February 22, 2010 - For the second year in a row, Hub Strategy & Communication (Hub), a full service marketing and advertising agency, earned an entry in the HOW International Design Annual. This year, Hub was recognized for the leave behind developed for an internal Levi's rebrand project.

The creative presentation was delivered in custom-tailored leave behind books based on the design and production process of a pair of Levi's jeans. The 6 books were constructed using muslin, red thread, graph paper and denim pockets embroidered with the Hub logo to sit alongside the Levi's pocket on the front cover. The books were then stitched up, stuffed with creative and cinched with a belt. They offered a sharp contrast to the standard spiral bound versions.

"Holy crap! The HOW International Design Annual two years in a row? And this time for our pitch creative on Levi's? Once again, such an honor definitely proves the Hub business model is working". says Peter Judd, Creative Director for Hub.

From posters to packaging to print advertising, HOW showcases the best projects from 2009 in their April 2010 International Design Annual. They have been chosen from more than 4,000 submissions from around the globe. It is regarded as one of the most prestigious design annuals in the world.

ABOUT HUB STRATEGY

Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Hub's clients include: Nike, Google, Sony Playstation, SEGA, Levi's, Nvidia, Dockers, Ooma, and Microsoft. www.hubstrategy.com

ABOUT HOW MAGAZINE

HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

San Francisco - February 22, 2010 - For the second year in a row, Hub Strategy & Communication (Hub), a full service marketing and advertising agency, earned an entry in the HOW International Design Annual. This year, Hub was recognized for the leave behind developed for an internal Levi's rebrand project.

February 10, 2010

Hub Press Release

Oakland A's team up with Hub

Oakland A's Team Up with Hub

San Francisco, CA - December 1, 2009 Hub Strategy & Communication (Hub), a full service creative agency, announced their partnership with Major League Baseball's Oakland Athletics following a five agency pitch. Beginning with the 2010 season, Hub will develop all radio, television, digital, print and outdoor advertising for the A's. Hub's creative director and founder, DJ O'Neil, summed up the agency's excitement on the win, "The A's have a long history of doing really fun creative, we're psyched to continue in this tradition and be part of this team's legacy."

The A's were looking for a new approach to market their team's unique position in the league and found it in Hub's creative. A's VP of Sales and Marketing, Jim Leahey says, "Hub Strategy is bringing its creative strength and cutting edge digital media strategy to the A's. In teaming up with Hub, the A's look forward to connecting fans with our hard-working core of young players. We are confident that Hub will help us show fans how our unconventional approach to baseball success is so much fun to follow." Advertising and Marketing Manager, Zachary Glare, echoed those sentiments by saying, "Hub provides key strengths and assets in creating an exciting advertising strategy which showcases the A's brand. We're excited to be working on this year's campaign, Green Collar Baseball, in partnership with Hub."

About the Oakland Athletics: The Oakland Athletics are a Major League Baseball team based in Oakland, California. Since 1968, the A's have won 4 world championships and have made 15 playoff appearances. Most recently, the Baseball Writers Association of America named the A's All-Star closer, Andrew Bailey, the 2009 American League Rookie of the Year.

About Hub Strategy: Hub Strategy focuses on integrated marketing and advertising built around a solid brand strategy that acts as a Hub for all communication. Hub's Clients include: Nike, Google, Sony Playstation, SEGA, Levi's, Nvidia, Dockers, Ooma, and Microsoft. www.hubstrategy.com

Oakland A's Team Up with Hub

San Francisco, CA - December 1, 2009 Hub Strategy & Communication (Hub), a full service creative agency, announced their partnership with Major League Baseball's Oakland Athletics following a five agency pitch. Beginning with the 2010 season, Hub will develop all radio, television, digital, print…

September 14, 2009

Football Forum

Ex-Giant Benson has become star pitchman on WFAN

May 1, 2009

Brad Benson was sitting in the office of his central New Jersey car dealership Wednesday when his cell phone began to beep urgently. He looked at the caller ID.

"That's the missus now," he said. "Maybe she heard it."

"It" was the latest of his famously wacky -- and notoriously politically incorrect -- radio advertisements. It had debuted just that morning on WFAN.

This time, Benson took a vow of celibacy until he moves from No. 2 to No. 1 in sales among Hyundai dealers in the United States. Alas, he didn't bother to consult beforehand with Lisa, his wife of 26 years.

"I want it to be a surprise," he said, not answering the call.

It is difficult to tell how serious Benson is about all this. He has a deadpan wit that helped make him a locker- room prankster in his decade as a Giants lineman -- including with the Super Bowl XXI champs -- and now has made him a star radio pitchman.

Roughly once an hour in both morning and afternoon drive time on WFAN, he relentlessly peddles his wares, offering deals that seem irresistible -- after reeling you in by making you wonder what he'll say next.

Such as, for example, poking fun at everyone from Michael Vick to Rosie O'Donnell to Eliot Spitzer to Hugh Hefner to football players to Mormons to gay people to, well, the list goes on and on.

"We're an equal-opportunity offender," he said.

That doesn't mean everyone is in on the joke, and at times the FAN has asked Benson to alter his content.

A spot featuring an old teammate, Lawrence Taylor, used the term "light in the loafers," a euphemism for homosexual men. The station got complaints, and the term was edited out after three days.

Sometimes offenses are legal rather than personal, as when Flintstones demanded an ad be pulled that jokingly referred to Benson's staff using steroids as if they were the children's vitamins.

Then there was the spot that followed Plaxico Burress accidentally shooting himself in the leg, which included the sound of gunshots in its script.

A few weeks later, Benson introduced himself to a man who appeared to be an athlete whom he had run into after both visited Giants team doctor Russ Warren.

"The guy gives me a very limp handshake and turns and walks away and I am thinking, 'Wow, this guy is kind of an -- -- ," Benson said, adding he did not recognize the fellow.

Only later did he learn who it was: Burress. "I'm like, 'Oh! No wonder he didn't want to talk to me,"' Benson said.

Mostly, he shrugs off complaints. He has heard them from the first ad he did, in February 2003, when he promised Saddam Hussein a free Mitsubishi Outlander if he would leave Iraq. Benson simultaneously taped a follow-up spot apologizing to anyone offended.

Sure enough, he angered some people with the first ad and others with the second, and he knew he was on to something.

Six years later, he has gone from selling 40 or 50 cars per month to 300, benefiting both from his own efforts -- he was up 30 percent over last April -- and those of Hyundai, which has bucked the downtrend of the auto industry.

It was only two years ago that what he calls his "crazy commercials" began appearing on WFAN (his other main radio outlet is 101.5-FM in New Jersey).

At $500 to $1,500 per, the cost adds up quickly, but Benson believes repetition is key. Each ad runs for about two weeks.

"We feel they have to be heard three times in a week to be effective," he said.

At 53, Benson has had three hip replacements and two spinal fusions but still remains active, including riding quarter horses competitively and working his 300-acre farm in Hillsborough, N.J.

Benson wrote the first Hussein advertisement himself, but now more often comes up with the basic concept and has a professional adman, D.J. O'Neil, fill in the details.

That was what happened when Benson heard about tomorrow's Pacquaio-Hatton bout, and "a switch went on in my brain, thinking about how some boxers turn to celibacy during training."

Naturally, that got him to thinking about his next ad, and a vow that Long Islanders can play a direct role in making easier or more difficult for him to keep.

The only thing standing between Lisa and Brad is the dealer Benson said is No. 1 on Hyundai's list: Atlantic of West Islip. Gentlemen, start your engines.

Strange but true: New site is sweet tweet

Sort of fun, sort of scary: AthleteTweets.com, a nine-day-old feature of SportsFanLive.com, compiles the tweets of 142 jocks -- refreshed every minute or so! -- to keep fans' fingers on the pulses of America's athletic heroes. For example . . .

Natalie Coughlin: "Mani/pedi party was awesome (complete with breakfast & mimosas)!"

Shaquille O'Neal: "bout to get my shaqlite/micheal phelps (without the bong) lol, swim wrkout on, 20 laps , one hr of swimming< calvin klein here i come."

Terrell Owens: "n the bahamas chillin 4 a couple days!! ladies if u're n need of sum sun, come hang out w/me only if u bikini ready!"

Speedy Claxton: "guess ill grab some breakfast before practice . . . thinking ihop"

Donald Brashear: "I am eating sushi downtown Dc."

Wait . . . Donald Brashear eats sushi? That doesn't seem right.

Just wondering: One-two punch puts MSG on ice

Despite the moronic overlapping of two Game 7s in the same market Tuesday, the Rangers and Devils garnered solid ratings (for hockey).

The Rangers' 3.02 percent of area homes -- 4.42 in the final minutes -- was their highest rating on MSG in 12 years; the Devils' 1.64 was their best in eight.

That's nice, but the teams' losses were a blow to MSG and MSG Plus -- which, like Newsday, are owned by Cablevision -- signaling the start of their fourth long summer without baseball.

So what is left? Well, "Hockey Night Live" will go on every Saturday through the playoffs and there will be the usual assortment of "MSG Vaults," movies, pro wrestling, boxing, poker and such.

What about live events? Other than special events such as Knicks summer league games, MSG's marquee offseason teams are the Red Bulls and Liberty.

MSG has beefed up its Red Bulls coverage, adding a postgame show, but the Liberty is down from 26 games last year to 14. Why? Blunt answer: Their ratings make it economically difficult to justify doing more.

May 1, 2009

Brad Benson was sitting in the office of his central New Jersey car dealership Wednesday when his cell phone began to beep urgently. He looked at the caller ID.

"That's the missus now," he said. "Maybe she heard it."

"It" was the…

September 12, 2009

Hub Press Release

Hub's work featured in One Club Green exhibition

On May 4-8, 2009, Hub Strategy's logo design for client Green Genius will be on display in the One Club gallery. As part of New York's Creative Week the One Club is hosting a green-themed exhibition where examples of environmentally-conscious advertising from all corners of the globe will be featured.

Hub's Green Genius logo was chosen as one of the featured pieces. This adds to the logo's honors from the ADDY Awards (gold in the SF competition and sliver in the Regionals).

Green Genius is a new line of compostable trash bags and food storage bags. Hub created the logo and name for the client and is in the process of developing their fully integrated launch program including packaging, in-store support, and online and offline advertising.

On May 4-8, 2009, Hub Strategy's logo design for client Green Genius will be on display in the One Club gallery. As part of New York's Creative Week the One Club is hosting a green-themed exhibition where examples of environmentally-conscious advertising from all corners of the globe will be featured.

July 06, 2009

Hub Press Release

Sony Playstation calls on Hub

As Sony ramps up to introduce several new games, they hired Hub to use their untraditional thinking to build an online community for each game. God of War III is the first game out the door. Originally released in 2005, it is an action-adventure game based on Greek mythology. The first title, God of War won "Game of the Year" from the Academy of Interactive Arts & Sciences. God of War II came out in 2007. Hub is working with Sony's marketing team and Deutsch (Sony's AOR) to integrate the community building concept into the overall launch strategy. The game is slated for a March 2010 debut.

MAG™ is the next release for Hub. It is a new online shooter where up to 256 players wage battles as 8-person squads in a new and unique World. Hub is also responsible for the community development of this game, looking at unexpected online and offline tactics to enrich the online experience. The date of the MAG™ launch has not been announced yet.

As Sony ramps up to introduce several new games, they hired Hub to use their untraditional thinking to build an online community for each game. God of War III is the first game out the door. Originally released in 2005, it is an action-adventure game based on Greek mythology. The…

June 06, 2009

Hub Press Release

Hub Strategy wins silver at National ADDY awards for Nike 6.0 and Slingbox

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The mission of the ADDY Awards is to represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry. Hub's project for Nike 6.0, their action sports group, was in the non-traditional category. It was for the Nike 6.0 sponsorship of the AST Dew Tour (Mountain Dew's Actions Sports Tour). It was called the "Holy Crap!" project because the assignment was to get that reaction out of people enough that they would whip out their camera phone and send photos of it to their friends. The final piece was a super oversized vehicle that had components built onto it for every action sport and the recreation that goes with it including a skate ramp, wakeboard tower, surf racks, skate board rails, BMX racks, BBQ, sleep-in camper shell, built-in CD player, radio and remote control iPod player all encased in a waterproof box, custom fabricated hand brake with the Nike 6.0 URL engraved on the top, flood lights and a custom Nike 6.0 branded paint job. For Slingbox, Hub won with a TV spot titled "Cops." The spot opens with a man getting pulled over by the police. Over the loudspeaker, the officers ask the driver to step out of the car. It's then revealed that the officers are watching a basketball game on the computer mounted in their car. Things get ridiculous when they inadvertently call out reactions to the game over the loudspeaker that appear to be directions to the driver.

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The mission of the ADDY Awards is to represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of…

December 05, 2008

Hub Press Release

Hub Strategy receives HOW magazine honors

Hub Strategy Wins for Logo and Installation San Francisco - December 3, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, earned two entries in the 2009 HOW International Design Annual. Hub's logo for Kevin Twomey Photography and their installation project for Nike 6.0 both made the cut in the global publication. The request for the Twomey logo set a high bar as the client himself is well regarded in the visual world. The final mark came out of a clever use of phonetics to communicate his name, which practically everyone would mispronounce. For Nike 6.0's sponsorship of the AST Dew Tour, the assignment was literally called the "Holy Crap!" project because the goal was to get that reaction out of people enough that they would whip out their camera phone and send photos of it to their friends. Since it was so non-traditional, Hub put a crazy range of people on the concepting part of the assignment including an architect, industrial designer, strategic planner, graphic designer and a copywriter. The result was the ultimate action sports vehicle aptly named, Ill Mobile. "I've been focusing this past year on building the strength of our design portfolio, and these wins are a great validation that the late nights and weekends are payin' off. The fact that we got into this annual with two such extremely different pieces is also very tasty," says Peter Judd, Design Director for Hub. From posters to packaging to print advertising, HOW showcases the 240 best projects from 2008 in their April 2009 International Design Annual. They have been chosen from more than 4,000 submissions from around the globe. It is regarded as one of the most prestigious design annuals in the world. ABOUT HUB STRATEGY Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Levi's, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com ABOUT HOW MAGAZINE HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

Hub Strategy Wins for Logo and Installation San Francisco - December 3, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, earned two entries in the 2009 HOW International Design Annual. Hub's logo for Kevin Twomey Photography and their installation project for Nike 6.0 both made the…

September 16, 2008

Hub Press Release

Nike Ill Mobile promotional vehicle

San Francisco-based Hub Strategy recently completed this vehicle for Nike 6.0 as part of their sponsorship of the AST Dew Tour (Mountain Dew's Actions Sports Tour). With only a week to come up with ideas the studio put a crazy range of people on the concepting assignment including an architect, strategic planner, industrial designer, graphic designer and writer. Nike chose the vehicle concept; then the creative team had only fourteen days to source the base vehicle, build it and get it shipped it to the first venue in Baltimore. With components built into it for every extreme sport (a skate ramp, wakeboard tower, surf racks, skate board rails, BMX racks, a BBQ, sleep-in camper shell, built-in CD player, radio and a remote control iPod) it's a crazy example of 3-D functional design and alternative media. But the best part: It uses a "real-life" point of contact to create a viral effect. Nat Kidder/Dan Phillips, concept artists; Peter Judd/Domingo Johnson/Ryan Scheiber, designers; Peter Judd, design director; DJ O'Neil, creative director; Alec Mironov/Joe Oh, account managers; Jim's Body Shop, fabricator.

San Francisco-based Hub Strategy recently completed this vehicle for Nike 6.0 as part of their sponsorship of the AST Dew Tour (Mountain Dew's Actions Sports Tour). With only a week to come up with ideas the studio put a crazy range of people on the concepting assignment including an architect,…

September 08, 2008

Adverbox

ShopStyle TV

Hub Strategy's "Feed Your Habit" television spot is featured on Adverbox. AdverBox is a blog and discussion board that provides marketing and advertising news, covering emerging marketing and advertising trends, new campaign launches, guerrilla and ambient actions, viral and buzz marketing. Daily, adverbox features one ad from a global selection of submissions. AdverBox has currently 2,000 campaigns in archive for your visual pleasure.

Hub Strategy's "Feed Your Habit" television spot is featured on Adverbox. AdverBox is a blog and discussion board that provides marketing and advertising news, covering emerging marketing and advertising trends, new campaign launches, guerrilla and ambient actions, viral and buzz marketing. Daily, adverbox features one ad from a global…

September 02, 2008

Creativity

Nike 6.0: urban-assault vehicle

For the Mountain Dew's Action Sports Tour, Hub Strategy and Nike 6.0, the sportswear company's action sports division, outfitted the tank-like truck with a skate ramp and surfboard racks, skateboard rails, bike racks and an overnight camper.

For the Mountain Dew's Action Sports Tour, Hub Strategy and Nike 6.0, the sportswear company's action sports division, outfitted the tank-like truck with a skate ramp and surfboard racks, skateboard rails, bike racks and an overnight camper.

September 02, 2008

Hub Press Release

Nike 6.0: Ill Mobile

Nike ILL Mobile is a project developed by Hub Strategy for Nike as part of their sponsorship of the AST Dew Tour (Mountain Dew’s Actions Sports Tour). The assignment was to get that reaction out of people enough that they would whip out their camera phone and send photos of it to their friends. Since it was so out of the box the people at Hub Strategy put a crazy range of people on the concepting assignment including an architect, strategic planner, industrial designer, graphic designer and a copy writer. Nike picked the vehicle concept and then they had literally 14 days to source the base vehicle, build the whole thing out and get it shipped it to the first venue in Baltimore. It has components built onto it for every extreme sport and the recreation that goes with it. See below for detailed features. NIKE ILL MOBILE FEATURES: Features include: a skate ramp, wakeboard tower, surf racks, skate board rails, BMX racks, BBQ, sleep-in camper shell, built-in CD player, radio and remote control iPod player all encased in a waterproof box, custom fabricated hand brake with the Nike 6.0 URL engraved on the top, flood lights and a custom Nike 6.0 branded paint job. And we continue to enhance the vehicle as it moves to the new venues of the Tour.

Nike ILL Mobile is a project developed by Hub Strategy for Nike as part of their sponsorship of the AST Dew Tour (Mountain Dew’s Actions Sports Tour). The assignment was to get that reaction out of people enough that they would whip out their camera phone and send ph…

August 08, 2008

Adweek

Nike's latest ad vehicle comes armor plated

LOS ANGELES "Holy Crap!" indeed. Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour. The vehicle has proven popular and will now visit various cities over the next several months. The brief for the project was, in fact, "Holy Crap!" -- defined by the client as creating a presence impossible to ignore and sure to create a camera-phone viral response, said Andrea Collette, the Los Angeles shop's communications director. Nat Kidder and Dan Phillips developed the basic concept, working with cd D.J. O'Neil and a team under design director Peter Judd. The vehicle was chosen from among 20 Hub ideas. The team needed to convert an actual urban-assault vehicle to achieve heightened realism. The tight production schedule meant very quickly assembling what Collette called "an unorthodox team including an architect, strategic planners, industrial and graphics designers and a copywriter." The assault vehicle was completed in just two weeks. Vehicle features include a skate ramp, wakeboard tower, surf racks, skateboard rails and BMX racks -- as well as creature comforts such as a barbecue, sleep-in camper shell, a waterproof CD player, radio and remote control iPod. She declined to disclose Nike's spending on the assignment.

LOS ANGELES "Holy Crap!" indeed. Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour. The vehicle has…

August 08, 2008

Adweek

Nike taking massive kill-truck on Dew Tour

What athletic shoe doesn't need a giant urban assault vehicle? Nike won't say no, that's for sure. Hub Strategy tricked out a vintage 1959 fightin' machine for Nike to take on Mountain Dew's Action Sports Tour, and now the decommissioned amphibious contraption will build some brand by leveling cities where Reebok controls the perimeter. Or maybe it's just embarking on a marketing tour. Nike should use its death-truck to target the singers behind that insufferable Converse song and teach its competitor the real meaning of "My Drive Thru." Of course, New Balance might retaliate by outfitting a B-52 with high-tops, but that plan would probably bomb. Because the B-52 is a bomber. Thank God I'm too old to be drafted. Unless McCain gets elected, that is.

What athletic shoe doesn't need a giant urban assault vehicle? Nike won't say no, that's for sure. Hub Strategy tricked out a vintage 1959 fightin' machine for Nike to take on Mountain Dew's Action Sports Tour, and now the decommissioned amphibious contraption will build some brand by leveling cities where…

August 08, 2008

Adrants

Nike delivers the OMG, the WTF and the HOLY CRAP

Most marketers want some kind of reaction to their advertising. Desired reactions range from increased sales to increased brand awareness to changing a behavior to announcing the existence of a new product. Rarely is the desired reaction so specific as to make people say, "Holy Crap," after they see it but that's just what Nike wanted and that's what Hub Strategy did. To call attention to Nike's sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness. After looking at the vehicle, one would certainly have to admit to at least a tiny bit of OMG, WTF and, yes, Holy Crap.

Most marketers want some kind of reaction to their advertising. Desired reactions range from increased sales to increased brand awareness to changing a behavior to announcing the existence of a new product. Rarely is the desired reaction so specific as to make people say, "Holy Crap," after they see…

August 05, 2008

Hub Press Release

Hub Strategy wins Graphis gold

San Francisco - August 5, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, received a Gold Award from Graphis Magazine for their print ad for Sling Media's Slingbox. The ad is titled "Wallpaper" and visually expresses the idea of bringing your living room TV to your mobile phone; the core benefit of the Slingbox. As a Gold winner, the ad will appear in the Graphis Advertising Annual 2009 released this October. "Almost all of the award-winning print work we've done for Slingbox has been headline driven so it's nice that this headline-free, visual solution ad is getting some love, particularly on an international level," says Peter Judd, Design Director for Hub. Global in scope, Graphis is the premier publication covering graphic communications worldwide and offers a compelling record of the most significant and influential work being produced today in graphic design, advertising, illustration and photography. Graphis now publishes 3 journals specific to the Design, Advertising and Photography categories. For each awards annual, they receive roughly 500 entries from an average of 25 countries. About Hub Strategy Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com About Graphis Magazine Graphis, The International Journal of Visual Communication, was firs published in 1944 by Walter Herdeg in Zurich, Switzerland. In 1986, B.Martin Pedersen was given the opportunity to purchase Graphis. He has since further developed the magazine and books and relocated the headquarters to New York City. Graphis offers visually driven articles that beautifully present the best work produced internationally in graphic design, advertising, illustration and photography. www.graphis.com

San Francisco - August 5, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, received a Gold Award from Graphis Magazine for their print ad for Sling Media's Slingbox. The ad is titled "Wallpaper" and visually expresses the idea of bringing your living room TV…

August 05, 2008

Hub Press Release

Hub Strategy makes shortlist at Cannes

Hub Strategy Named Finalist for Slingbox TV San Francisco - August 5, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, was named as a finalist in the TV category at The Cannes Lions 2008 International Advertising Festival. The Spot is titled "Dentist," and is set in a typical dentist's office. It uses a humorous take on the ubiquitous dentist office anxiety to communicate that the Slingbox lets you watch and control your home TV from your laptop or mobile phone. "I'm both excited and a little intimidated," said DJ O'Neil, Hub Strategy's Founder and Creative Director. "Excited, because, well obviously this is a big deal. And intimidated because I always have to think about how to pronounce it when bragging to friends. Cans? Can? Caaahn? Caaahns? So much to think about." This year marked the 55th edition of the festival that features the most sought-after award in the advertising industry, the Cannes Lion. For 2008 there were over 28,000 entries from 85 countries, an increase of nearly 6% versus last year, taking into account the new Design Lions category. "We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival CEO. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival." "It doesn't get any more massive than this show when you're talking about TV," offered Peter Judd, Design Director for Hub. About Hub Strategy Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com About The Cannes International Advertising Festival Inspired by the International Film Festival in Cannes, the first International Advertising Film Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The festival moved to Cannes in 1984 and has become the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Winning companies receive the highly-coveted Lion trophy, honoring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. www.canneslions.com

Hub Strategy Named Finalist for Slingbox TV San Francisco - August 5, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, was named as a finalist in the TV category at The Cannes Lions 2008 International Advertising Festival. The Spot is titled "Dentist," and is set…

August 05, 2008

Hub Press Release

Amazing brief = Amazing results

Nike's division 6.0 Extreme Sports Group's first assignment to Hub Strategy led to the creation of an action-sports urban assault vehicle, converted from a 1959 amphibious tank-like truck. The vehicle has proven popular and will now visit various US cities over the next several months. The brief for the project was, in fact, "Holy Crap!" - defined by the client as creating a presence impossible to ignore and aimed at creating a camera-phone viral response.

The vehicle features include a skate ramp, wakeboard tower, surf racks, skateboard rails and BMX racks - as well as creature comforts such as a barbeque, sleep-in camper shell, a waterproof CD player, radio and remote control iPod.

Nike declined to disclose the total spend on the assignment.

It's amazing how an innovative brief from a client who's willing to take calculated risks can lead to such an unforgettable piece of communication.

Nike's division 6.0 Extreme Sports Group's first assignment to Hub Strategy led to the creation of an action-sports urban assault vehicle, converted from a 1959 amphibious tank-like truck. The vehicle has proven popular and will now visit various US cities over the next several months. The brief for the project was,…

July 28, 2008

Feed Here

Famous Group fashions monster

Out this week is a great CG anthropomorphic fashion beast for www.shopstyle.com. Agency is Hub Strategy & Communications with VFX work from The Famous Group. Watch Shop Style "Feed Your Habit" (with plenty of charater concepts and sketches to feast your eyes on too).

Out this week is a great CG anthropomorphic fashion beast for www.shopstyle.com. Agency is Hub Strategy & Communications with VFX work from The Famous Group. Watch Shop Style "Feed Your Habit" (with plenty of charater concepts and sketches to feast your eyes on too).

July 14, 2008

Hub Press Release

Sugar Inc.'s Shopstyle develops a habit

Hub Strategy releases new TV Spot for ShopStyle San Francisco - July 14, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, is about to release a new TV spot for Sugar Inc.'s ShopStyle. This is the first TV spot for any Sugar Inc. entity and uses innovative CG techniques to help communicate the uniqueness of the online shopping site. The premise of the spot is that ShopStyle is the ultimate online destination for those addicted to fashion. With all of their favorite stores in one place it can truly feed the most ferocious shopping habit. The spot features a "Habit" creature who reaps the bounty of a ShopStyle spree. "Reading the blogs on ShopStyle I noticed that almost everyone wrote about having a fashion habit/addiction," said Peter Judd, Hub's Design Director and creator of the spot. "I could totally relate to the unending need for fabulous things and it made me want to play with the idea of bringing someone's habit to life, specifically their fashion habit." The spot opens with a woman entering her city apartment carrying a stack of boxes. She rips open the shipping tape to inspect her latest fashionable purchases. The spot shifts when she delivers a ballpark whistle and a creature composed completely of her clothes and accessories rumbles around the corner. She gives the go-ahead and it dives at the boxes. It concludes with the "Feed Your Habit" title appearing on the screen. "We wanted to create a sense of a woman's relationship with her closet and the thrill she experiences when her online purchases arrive. By showcasing many of the brands and possibilities available, we hope to show women how easily they can feed their habit by simply visiting one site," said Andy Moss, Founder and General Manager of ShopStyle. The entire spot was produced by Hub with Creative Director/Founder DJ O'Neil directing. Hub partnered with the animation and design studio The Famous Group to create the Habit. The Famous Group's team was charged with developing a creature that was a bit scary at first glance but could be gentle and endearing. For the CG team the real challenge was creating a personality and facial expressions using only accessories and clothing items. Another trick was getting all the various pieces to flow realistically on the creature as it moved. Earl Burnley Jr., Creative Director at The Famous Group said, "To make certain that people see the Habit is made of clothes, jewelry and other accessories, we spent a crucial amount of time getting the simulation for cloth to work right without having it break apart or do odd things. We wanted looser hanging cloth to react the way it should as the creature moved frantically or calmly." The spot will air nationally on NBC in both :30 and :20 formats. About Hub Strategy Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com About Sugar Inc. Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, geeksugar, GiggleSugar, lilsugar, CasaSugar, DearSugar, PetSugar, SavvySugar, CitizenSugar, PopSugar UK, FabSugar UK, TeamSugar, and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives approximately 8 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.

Hub Strategy releases new TV Spot for ShopStyle San Francisco - July 14, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, is about to release a new TV spot for Sugar Inc.'s ShopStyle. This is the first TV spot for any Sugar Inc.…

April 07, 2008

Hub Press Release

Hub Strategy TV for Slingbox featured in Lurzer's Archive magazine

"Lurzer's ARCHIVE, Ads, TV and Posters worldwide" - a unique review dedicated to presenting the best new print campaigns and TV commercials from all over the world. Sling Media / Slingbox "Dentist" Hub Strategy, San Francisco Peter Judd, Art Director; Sam Pond, Writer; DJ O'Neil, Director; Hub Strategy, Production Company Description: "A patient is introducing his dentist to the benefits of Slingbox, a receiver that can be used to watch TV movies on one's laptop or mobile phone, the item he has chosen for the demonstration being some kind of horror movie. Both amused and shocked by what they see, dentist and patient are noisy in their expressions of horror. Yet the patients in the other rooms put a rather different interpretation on the hysterical shrieks they hear coming from inside."

"Lurzer's ARCHIVE, Ads, TV and Posters worldwide" - a unique review dedicated to presenting the best new print campaigns and TV commercials from all over the world. Sling Media / Slingbox "Dentist" Hub Strategy, San Francisco Peter Judd, Art Director; Sam Pond, Writer; DJ O'Neil, Director; Hub Strategy, Production Company…

April 04, 2008

Hub Press Release

Double play for Hub Strategy

Sugar Publishing and LOOK Cycle USA Hire Hub

SAN FRANCISCO - April 8, 2008 - Hub Strategy & Communication (Hub), a creative collective that focuses on integrated marketing and advertising, has picked up two new accounts: Sugar Inc.'s ShopStyle and LOOK Cycle USA.

Hub's disruptive approach to marketing has been the driver for these new relationships as well as with the ability to deliver attention-getting work across a fully integrated marketing program.

"These are two great brands, and we are excited to be working with them," said DJ O'Neil, Founder/Creative Director of Hub Strategy.

Sugar Inc., the online media network for women, plans to make a big impact with its social shopping arm, ShopStyle, acquired by Sugar Inc. in September of last year. They felt that the approach Hub offered would increase the awareness of their newest addition.

"We're running national TV against some big spenders, and Hub had the capability to produce work on that level without the big price tag," said Andy Moss, Founder and General Manager of ShopStyle.

LOOK Cycles USA has retained Hub to develop their new brand program. A subsidiary of LOOK Cycle International based in France, LOOK USA is reintroducing the brand to make it more relevant to this market. Hub will be working on strategy development and new collateral materials as the first pieces of the new plan. Look for new work breaking for both brands in the next two months.

About Hub Strategy

Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Sega, MacGregor Golf, Konami, Sugar Publishing, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com www.hubstrategy.com

About Sugar Inc.

Sugar Inc.'s vision is to be the definitive online media company for trend-setting, passionate women ages 18-44. ShopStyle was acquired by Sugar Inc. in 2007 to provide a comprehensive shopping engine for fashion, beauty, home furnishings and other style-based categories.

About LOOK Cycle USA

LOOK Cycle USA is a subsidiary of LOOK Cycle International based in France. LOOK Cycle USA is the exclusive supplier of LOOK framesets, complete bikes, and carbon accessories for the US region. LOOK was previously part of the Veltec distribution group and now operates independently. www.lookcycle-usa.com

Sugar Publishing and LOOK Cycle USA Hire Hub

SAN FRANCISCO - April 8, 2008 - Hub Strategy & Communication (Hub), a creative collective that focuses on integrated marketing and advertising, has picked up two new accounts: Sugar Inc.'s ShopStyle and LOOK Cycle USA.

Hub's disruptive approach…

March 31, 2008

Hub Press Release

Hub Strategy wins Best of Show ADDY award

SAN FRANCISCO - March 25, 2008 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they won Best of Show at this year's ADDY Awards for their Slingbox TV spot, "Dentist." In addition, they took home Best of Division for TV and Radio plus 64 additional awards including 11 Gold for website design, radio, TV, web advertising, print, collateral and point of purchase materials as well as a slew of Silver awards in package design, non-traditional advertising, outdoor and microsite design.

"We're psyched about the Best of Show award, but not sure the dentist community feels the same way," said DJ O'Neil, founder and creative director at Hub.

The Slingbox is a device that let's you watch your home TV on your mobile phone or laptop. Hub's winning TV spot opens on a patient watching a horror movie on his laptop. He shows his dentist the show, and the dentist remarks on the movie buy saying things like, "Uh, oh, this is going to be gruesome" and "Wow, look at all that blood." The other patients in the waiting room and other dentist chairs overhear the dentist's words out of context and assume he is talking about what is happening to a patient he is working on.

Hub's other awards across the full range of media reaffirms the success of their non-traditional approach to creative development. Hub employs a relatively small full-time staff of creatives and creative directors, and manages a network of over 100 creative specialists.

Each freelance creative in the network is an expert in their specific area. "That way, if we need a headline writer, we find the right person who's great at headlines. The same person might not be so great at radio or television. If we need a kick-ass motion graphics designer, or a brand identity specialist, we can put exactly that skill set on the project," said Peter Judd, associate creative director and director of design. The creatives are then managed and directed as if they were in-house employees.

About the ADDY Awards

The ADDY Awards are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions. Judging is performed by nationally recognized creative directors recruited from major advertising agencies from outside the region.

About Hub Strategy

Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, MacGregor Golf, Sega, LOOK Cycles, Konami, Sugar Publishing, Ex'pression College for Digital Arts, Lombardi Sports, Sidi Cycling Shoes, KCBS Radio, and Sparks Energy Drink. www.hubstrategy.com

SAN FRANCISCO - March 25, 2008 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they won Best of Show at this year's ADDY Awards for their Slingbox TV spot, "Dentist." In addition, they took home Best of Division for TV and Radio plus 64 additional awards…

March 25, 2008

Hub Press Release

Hub Strategy wins big with Best of Show ADDY award

PLUS INTEGRATED CREATIVE FIRM TAKES HOME 64 AWARDS ACROSS THE SPECTRUM OF MEDIA SAN FRANCISCO - March 25, 2008 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they won Best of Show at this year's ADDY Awards for their Slingbox TV spot, "Dentist." In addition, they took home Best of Division for TV and Radio plus 64 additional awards including 11 Gold for website design, radio, TV, web advertising, print, collateral and point of purchase materials as well as a slew of Silver awards in package design, non-traditional advertising, outdoor and microsite design. "We're psyched about the Best of Show award, but not sure the dentist community feels the same way," said DJ O'Neil, founder and creative director at Hub. The Slingbox is a device that lets you watch your home TV on your mobile phone or laptop. Hub's winning TV spot opens on a patient watching a horror movie on his laptop. He shows his dentist the show, and the dentist remarks on the movie by saying things like, "Uh, oh, this is going to be gruesome" and "Wow, look at all that blood." The other patients in the waiting room and other dentist chairs overhear the dentist's words out of context and assume he is talking about what is happening to a patient he is working on. Hub's other awards across the full range of media reaffirms the success of their non-traditional approach to creative development. Hub employs a relatively small full-time staff of creatives and creative directors, and manages a network of over 100 creative specialists. Each freelance creative in the network is an expert in their specific area. "That way, if we need a headline writer, we find the right person who's great at headlines. The same person might not be so great at radio or television. If we need a kick-ass motion graphics designer, or a brand identity specialist, we can put exactly that skill set on the project," said Peter Judd, associate creative director and director of design. The creatives are then managed and directed as if they were in-house employees. ABOUT THE ADDY AWARDS - The ADDY Awards are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions. Judging is performed by nationally recognized creative directors recruited from major advertising agencies from outside the region. ABOUT HUB STRATEGY - Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, MacGregor Golf, Sega, LOOK Cycles, Konami, Sugar Publishing, Ex'pression College for Digital Arts, Lombardi Sports, Sidi Cycling Shoes, KCBS Radio, and Sparks Energy Drink.

PLUS INTEGRATED CREATIVE FIRM TAKES HOME 64 AWARDS ACROSS THE SPECTRUM OF MEDIA SAN FRANCISCO - March 25, 2008 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they won Best of Show at this year's ADDY Awards for their Slingbox TV spot, "Dentist." In addition, they…

March 10, 2008

San Francisco Examiner

DJ O'Neil: Sailing in unsafe marketing waters

D.J. O'Neil, founder and CEO of Hub Strategy, an integrated-media marketing firm, claims there is no such thing as a truly integrated marketing firm.

"Everyone said they could do anything, but they really couldn't," O'Neil said. "They had their specialty." Emerging media create new challenges all the time and agencies scramble to build each coming medium into their creative approach. O'Neil said his approach to work in all media was to flip the standard model by eliminating in-house creative departments.

Working only with freelancers, O'Neil said Hub Strategy won 34 creative awards at the American Advertising Federation's "Addies" ceremony.

"We have this creative philosophy where safe is unsafe and unsafe is safe," O'Neil said. "I was worried clients wouldn't be excited about the idea. They're so used to focusing on specializing in one area."

Unsteady seas are no strange territory for O'Neil. After leaving University of Colorado with a communications degree, O'Neil sailed boats to the Caribbean and spent months hitchhiking the islands.

O'Neil, now an avid surfer, grew up boating with his grandfather, mostly on powerboats. He gradually grew into sailing, and heard about a private sailing subculture where boat owners too busy to travel with their boats pay to steward the ships place to place. O'Neil thought it sounded like an exciting thing to do. He made it happen, sailing as far as Tahiti and Hawaii.

O'Neil said Hub Strategy succeeds because working with a nearly inexhaustible supply of freelancers lets marketers choose the right creatives for a job.

The program is different than a staffing agency, because the firm manages a client's entire marketing strategy. Since the company's founding in 2002, O'Neil has seen a few medium-sized companies try to execute his model, but none of them genuinely committed to the large net of freelancers, he said.

"We never give people any crap," O'Neil said. "We kind of swing for the fence creatively all the time."

D.J. O'Neil, founder and CEO of Hub Strategy, an integrated-media marketing firm, claims there is no such thing as a truly integrated marketing firm.

"Everyone said they could do anything, but they really couldn't," O'Neil said. "They had their specialty." Emerging media create new challenges all…

February 27, 2008

Hub Press Release

Featured Video: Hub Strategy

Production: Hub Strategy, a San Francisco-based creative advertising agency, wanted to employ Web video to convey the firm's culture to existing and potential clients. The agency, which employs a mix of full-time staff and freelancers, was set up to do its own video because it had been doing video projects for clients, said DJ O'Neil, Hub Strategy's founder and creative director. The shop has three editing suites, and a camera and lighting package in house. The bit was filmed on a Sony HD camera that ran about $5,000, and the lighting set-up cost about $5,000. They brought in a camera man for the shoot on a day-rate basis. Result: O'Neil says the video has created buzz for his agency, with clients commenting on a site that previously didn't elicit much reaction. Potential customers are asking about the piece, helping the firm's marketing efforts.

Production: Hub Strategy, a San Francisco-based creative advertising agency, wanted to employ Web video to convey the firm's culture to existing and potential clients. The agency, which employs a mix of full-time staff and freelancers, was set up to do its own video because it had been doing video…

February 17, 2008

Adrants

Jason's loyal to sweaters

The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper. From what we can tell, it looks like some dudes talking about Jason and his thing for sweaters. It took us awhile to work out who Jason was, because we couldn't take our eyes off that porcelain monkey in a state of shock.

The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper. From what we can tell, it looks like some dudes…

February 15, 2008

Some Random Blog

This is not a Valentine's Day blog

I can't do it. I just can't do it. I thought I would bring you some quirky, cute, sweet little selection of online videos related to Valentine's Day. Maybe a collection of romantic videos from networks and whatnot. But to do so would just be wrong. It would be a violation of all my principles. And heck, every now and then you have to stand by your principles, right? And one of those is just pretty much an absolute disdain for Valentine's Day. So I am hereby ignoring the day and will instead share with you a Friday Fun Video a day early. The video is "Jason's Sweater." I like this video and think it's quite "Flight of the Conchordian" funny. It was created by San Francisco advertising agency Hub Strategy to give clients a sense of the agency's personality. "The idea behind it is to give a feel for the personality of the place without trying to state it outright with words," the agency's spokeswoman said in an e-mail.

I can't do it. I just can't do it. I thought I would bring you some quirky, cute, sweet little selection of online videos related to Valentine's Day. Maybe a collection of romantic videos from networks and whatnot. But to do so would just be wrong. It would be…

February 06, 2008

Red Herring

Hub Strategy Creative Director speaks at Red Herring CMO '08

DJ O'Neil, Founder and Creative Director of Hub Strategy was a speaker at CMO 08, focusing on the lessons the tech sector can learn from the consumer marketing arena, in particular addressing examples of the high-profile ads during Super Bowl XLI. "In 2007 CMOs struggled more than ever to both consolidate and expand their roles inside the corporate infrastructure of technology industries. Their priorities of promoting a brand and generating demand have been dramatically affected by a changing environment. The latest trends and breakthroughs, along with emerging technologies, are reshaping the way work is done and how results are achieved. At Red Herring CMO 2008, February 4-6 in San Diego, California, Red Herring and a roster of top CMOs will identify and examine the rapidly evolving marketing landscape. By fostering debates with industry leaders and spotlighting dynamic market changes, this groundbreaking event will provide powerful insights-- from lessons learned to perspectives on the future. As importantly, Red Herring will explore overriding question: What is the true role of the CMO?"

DJ O'Neil, Founder and Creative Director of Hub Strategy was a speaker at CMO 08, focusing on the lessons the tech sector can learn from the consumer marketing arena, in particular addressing examples of the high-profile ads during Super Bowl XLI. "In 2007 CMOs struggled more than ever to both consolidate…

January 28, 2008

San Francisco Examiner

Hub for Sling Media

SAN FRANCISCO - The Examiner showcases an advertising campaign by a local company. Agency: Hub Strategy & Communication, San Francisco Principals: D.J. O'Neil and Joe Oh Other clients: Sega of America, MacGregor Golf, Konami Digital Entertainment, Lombardi's Sports, Crackle, Energy 92.7 FM Creative team: D.J. O'Neil, director; Andy Lilien, DP; D.J. O'Neil, creative director; Peter Judd, art director; Sam Pond, copy writer; Nat Kidder, editor; Ed Bogus, music/sound The plan: Create a 30-second TV spot that would stand up and be noticed. The theme: Watch and control your living-room TV anywhere. The concept: The spot opens in a dentist's office. The patient is watching a horror movie on his laptop via the Slingbox, a device that lets you watch your home TV over the Internet. The dentist reacts loudly to the movie, laughing and saying things like "Oh, no — this is going to be gruesome" and "Would you look at all that blood!" We then see the reactions of other patients who can only hear his remarks and don't know he's talking about a horror movie. A patient in another chair leaves and runs through the waiting room. At the dentist's final comment — "That's going to leave a mark!" — the biggest, burliest looking guy in the waiting room slinks out the door in fear. Sam Pond Age: 29 Position: Copywriter Education: Colorado College D.J. O'Neil Age: 42 Position: Creative director and founder Education: University of Colorado What drove your development of the concept? Aren't misunderstandings in the dentist's office funny? Working on next: Getting some new business. Know anyone?

SAN FRANCISCO - The Examiner showcases an advertising campaign by a local company. Agency: Hub Strategy & Communication, San Francisco Principals: D.J. O'Neil and Joe Oh Other clients: Sega of America, MacGregor Golf, Konami Digital Entertainment, Lombardi's Sports, Crackle, Energy 92.7 FM Creative team: D.J. O'Neil, director; Andy…

January 04, 2008

San Francisco Business Times

Digital ad toys must prove their worth

Excerpt from the article by Adrienne Sanders: The digital agencies will compete for talent with larger, more traditional shops and smaller indie players like Eleven, Buder Engel and Venebles, Bell & Partners. And as some creatives feel stifled by the constraints of the conglomerates that scooped up several local agencies, San Francisco's Hub Strategy will be able to continue to build its network of high-quality freelancers from some of the discontents.

Excerpt from the article by Adrienne Sanders: The digital agencies will compete for talent with larger, more traditional shops and smaller indie players like Eleven, Buder Engel and Venebles, Bell & Partners. And as some creatives feel stifled by the constraints of the conglomerates that scooped up several local…

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ADDRESS
Hub Strategy & Communication
39 Mesa Street / Suite 212
SF, CA 94129
INFO
P 415.561.4345
F 415.689.7785
hello@hubsanfrancisco.com

OUR LOCATION
map