CASE STUDY

The Oakland A's have one of the lowest payrolls in baseball. But what they lack in big money talent, they make up for with a scrappy, creative style of play. We coined this style “Green Collar" baseball, and have created all of the A's advertising (television, digital, social, out of home, in-stadium, radio) for the past 5 years. Since the launch of our work, the A's have had 5 consecutive seasons of attendance growth.

Identity

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Television

Outdoor

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Print

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Online

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